Stan Madden
Director, Center for Nonprofit Studies - MarketingThe Ben H. Williams Professor of Marketing - Marketing
Contact Information
| Email: | Stan_Madden@baylor.edu |
| Campus Phone: | (254) 710-6168 |
| Fax: | (254) 710-1068 |
| Mailing Address: | One Bear Place #98007 Waco, TX 76798 |
| Office Location: | Hankamer 206 |
Office Hours
Monday/ Wednesday 2:00-3:30pm, other times by appoi9ntmentCourse Schedule
| Semester | Course | Name | Time | Location |
| 2009 - Fall | MKT .01 | Non-Profit Marketing | MW 0400PM - 0515PM | HSB 104 |
| 2009 - Fall | MKT .01 | Marketing Analysis | MW 0230PM - 0345PM | HSB 104 |
Responsibilities
Raise money; Recruit Students; Organize Boards; Advise Students; Interact with employers and other nonprofit personnel.Consulting
- Litigation, American General Finance, Dallas (January 15, 2008 - November 12, 2008)
- Management, Interl'inc, Franklin, TN (January 2007 - December 2007)
Professional Memberships
- Past Chair of the Board of Directors, American Marketing Association
Publications
Discipline-based Scholarship
"Forty Years after “Broadening the Concept of Marketing” . . . Has Marketing’s Generalizability Peaked?," presented at the Society for Marketing Advances, Fall 2008 (co-author: Stan Madden), (November 2008) (coauthors: Richard Easley)."Replication Research in the Marketing Discipline: A Ten-Year Reappraisal," Journal of Business Research, (July 2008) (coauthors: Richard Easley).
""The Promise of Marketing in Higher Education: Where We have Been, Where We Are and Where We are Going"," The Routledge Companion to Nonprofit Marketing, Edited by A. Sargeant and W. Wymer, (Oxon, England: Routledge, 2007), pp. 280-296., A. Sargeant and W. Wymer (eds.), Oxon: Routledge, November 2007, pp. pp.280-296.
"The Case of Integrated Marketing in Higher Education," Case International Journal of Educational Advancement, (October 2000), pp. 117-119.
"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Mark G. Dunn, Richard W. Easley).
"Content Analysis of U.S. and Indian Magazine Advertising," Journal of International Consumer Marketing, Vol. 8, No. 1, (1995), pp. 93-109 (coauthors: Dan Rajaratnam, James Hunt).
Contributions to Practice
"The Role of Promotional Products in Business Transformation," Counselor, (January 2003), pp. 58-59 (coauthors: Marjorie J. Cooper)."Harvesting Value From Service Offerings," Counselor, (September 2002), pp. 167-168 (coauthors: Marjorie J. Cooper).
"Pump Up Your Sales Force, and They'll Pump Up Profits," Counselor, (September 2002), pp. 167-168 (coauthors: Marjorie J. Cooper).
"Five Leadership Flaws That Can Kill a Business," Counselor, (July 2002), pp. 129-130 (coauthors: Marjorie J. Cooper).
"Do You Really Know Who You're Targeting?," Counselor, (May 2002), pp. 147-150 (coauthors: Marjorie J. Cooper).
"Finding the Direction for Your Competitive Edge," Counselor, (March 2002), pp. 157-158 (coauthors: Marjorie J. Cooper).
"The CRM of the Crop," Counselor, (January 2002), pp. 153-156 (coauthors: Marjorie J. Cooper).
"Preserve That Promotional Budget!," Counselor, (November 2001), pp. 153-154 (coauthors: Marjorie J. Cooper).
"What Do NASCAR and the World Wrestling Federation Have in Common?," Counselor, (September 2001), pp. 167-168 (coauthors: Marjorie J. Cooper).
"How to Make Tech Work," Counselor, (July 2001), pp. 161-163 (coauthors: Marjorie J. Cooper).
"Strategic Planning for Marketing Decisions," Counselor, (July 2001), pp. 161-163 (coauthors: Marjorie J. Cooper).
"10 Ways to Make Products Work Harder," Counselor, (May 2001), pp. 187-188 (coauthors: Marjorie J. Cooper).
"Piece by Piece," Case Currents, (March 2001), pp. 21-25.
"When Half a Market is More Powerful than a Whole," Counselor, (March 2001), pp. 189-190 (coauthors: Marjorie J. Cooper).
"Are You Marketing To Your Internal Customers?," Counselor, (January 2001), pp. 223-226 (coauthors: Marjorie J. Cooper).
"Branding: Stake Your Position and Tell the World," Counselor, (November 2000), pp. 177-179 (coauthors: Marjorie J. Cooper).
"College Markets - Beyond the Bookstore," Counselor, (September 2000), pp. 189-190 (coauthors: Marjorie J. Cooper).
"Strategic Planning Despite Uncertainty," Counselor, (July 2000), pp. 149-151 (coauthors: Marjorie J. Cooper).
"Striking Paydirt in the Professional Services Market," Counselor, (May 2000), pp. 189-191 (coauthors: Marjorie J. Cooper).
"Introduction: Replications and Extensions in Marketing and Management Research," Business Research, Vol. 48, No. 1, (April 2000), pp. 1-3 (coauthors: Richard W. Easley).
"New Insights for Better Client Relations," Counselor, (March 2000), pp. 171-172 (coauthors: Marjorie J. Cooper).
"Turning Market Theory into Profitable Reality," Counselor, (January 2000), pp. 215-216 (coauthors: Marjorie J. Cooper).
"Turning Market Theory Into Profitable Reality," Counselor, (January 2000), pp. 215-216 (coauthors: Marjorie Cooper).
Presentations and Proceedings
"The Future of Marketing Strategic Planning for Private Museums," presented at the Board of Directors of the Dr. Pepper Museum, Waco, TX, April 2006."Ethical Issues for Nonprofit Organizations," presented at the AACSB Ethics Conference, Boulder, CO, July 2005.
"Return on Investment vs. Cost or Expense: Justifying the Communication Investment in Nonprofit Organizations," presented at the Associate of Southern Baptist Colleges and Schools, San Antonio, TX, June 2005.
"Marketing Advances for Nonprofit Organizations: Strategic Integration and Mission Vision," presented at the American Marketing Association, Washington, D.C., November 2004.
"Twenty-First Century Marketing for the Nonprofit Organization," presented at the Blackbaud's Fifth Annual Conference on Philanthropy, Charleston, SC, October 2004.
"Content Analysis of Indian MagazineAdvertising," Proceedings of the World Marketing Congress, Melbourne, Australia, 1995 (coauthors: Dan Rajaratnam).
Contributions to Practice
"Future Contributions of Marketing to Higher Education," presented at the Southern Marketing Association, New Orleans, LA, November 2001."Building Stronger Marketing Programs by Using Good Marketing Research," presented at the International Conference of the Council for Advancement and Support of Education, San Francisco, CA, July 2001 (coauthors: Larry Brumley).
"Can University Systems Find Happiness?," presented at the Pre-Conference for State Systems Marketing Vice Presidents at the International Council for Advancement and Support of Education Conference, San Francisco, CA, June 2001.
"A Brief History of the Future of Right and Wrong," presented at the 2001 Chavonne Lecture in Christian Business Ethics, Houston Baptist University, April 2001.
"Strategic Marketing in Higher Education," presented at the Integrated Marketing Workshop for the Council for Advancement and Support of Education Conference, Toronto, Canada, July 2000.
"Using Marketing Research to Make Great Higher Education Communications Work," presented at the International Conference of the Council for the Advancement and Support of Education, Toronto, Canada, July 2000 (coauthors: Larry Brumley).
"How to Improve a Good Student Recruitment Program," presented at the National Conference on Student Retention, Washington, D.C., July 2000.
"The Impact of a Fully Integrated Marketing Program for Universities and Colleges," presented at the President's Enrollment Management Institute, Beaver Creek, CO, July 2000.
"The Impact of the Internet and Digital Television on Marketing Strategies," presented at the Central Illinois Chapter of the American Marketing Association, March 2000.
"The Integration of Marketing for Universities," presented at the District V Meeting of the Council for the Advancement and Support of Education, Atlanta, GA, February 2000.
"Changes in the Marketing of Universities to their Alumni," presented at the Texas Christian University Alumni Strategic Planning Committee, January 2000.
"A New Vision for Relationship Building for Baptist Colleges," presented at the Annual Faculty Workshop at Louisiana College, Pineville, LA, August 1999.
"Targeting Growth for a New Century," presented at the Annual Faculty Workshop at Louisiana College, Pineville, LA, August 1999.
"Why Most University Marketing Efforts Fail," presented at the National Conference on Student Retention, San Francisco, CA, July 1999.
"Successfully Integrating Institutional Marketing," presented at the American Marketing Association Symposium for the Marketing of Higher Education, San Antonio, TX, December 1998.
"Marketing Education in the Next Millennium," presented at the American Marketing Association Marketing Exchange Colloquium, Vienna, Austria, 1998.
"Incorporating Social Enterprise into the Marketing Curriculum," presented at the American Marketing Association Summer Educators' Conference, Boston, Mass., 1998.
"Social Enterprise: Good Marketing Strategy? Good Public Policy?," presented at the American Marketing Association Summer Educators' Conference, Boston, Mass., 1998.
