Directory

Stan Madden

Director, Center for Non-Profit Studies - Center for Non-Profit Studies
The Ben H. Williams Professor of Marketing - Marketing

Contact Information

Email:	Stan_Madden@baylor.edu
Campus Phone:	(254) 710-6168
Fax:	(254) 710-1068
Mailing Address:	One Bear Place #98007 Waco, TX  76798
Office Location:	Hankamer 206

Responsibilities

Raise money; Recruit Students; Organize Boards; Advise Students; Interact with employers and other nonprofit personnel.

Consulting

• Board of Directors, Interl'inc, Franklin, TN (January 1, 2010 - December 31, 2010)
• Litigation, Burns Motors, McAllen, TX (January 1, 2010 - August 15, 2010)
• Litigation, American General Finance, Dallas (January 15, 2008 - November 12, 2008)
• Management, Interl'inc, Franklin, TN (January 2007 - December 2007)

Professional Memberships

• Past Chair of the Board of Directors, American Marketing Association

Publications

Discipline-based Scholarship

"Using Marketing Audits as the Basis for Nonprofit Case Generation," (November 2011) (coauthors: Van Gray, Richard Easley).

"Teaching the Ethics Continuum: Consumer Ethics, Yes, Consumer Ethics, to Corporate Ethics," (November 2010) (coauthors: Richard Easley).

"Academic Journal Editor Perspectives on the Replicability of Research in the Natural and Behavioral Sciences," Journal of Business Research, (November 2009) (coauthors: Richard Easley, Van Gray).

"Issues on Replication in the Journal of Business Research," (November 2009) (coauthors: Richard Easley).

"Forty Years after “Broadening the Concept of Marketing” . . . Has Marketing’s Generalizability Peaked?," (November 2008) (coauthors: Richard Easley).

"Replication Research in the Marketing Discipline: A Ten-Year Reappraisal," Journal of Business Research, (July 2008) (coauthors: Richard Easley).

""The Promise of Marketing in Higher Education: Where We have Been, Where We Are and Where We are Going"," , A. Sargeant and W. Wymer (eds.), Oxon, November 2007, pp. pp.280-296.

"The Case of Integrated Marketing in Higher Education," Case International Journal of Educational Advancement, (October 2000), pp. 117-119.

"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Mark G. Dunn, Richard W. Easley).

"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Richard Easley, Mark Dunn).

"Content Analysis of U.S. and Indian Magazine Advertising," Journal of International Consumer Marketing, Vol. 8, No. 1, (1995), pp. 93-109 (coauthors: Dan Rajaratnam, James Hunt).

"How Journal Editors View Replication Research," Journal of Advertising, Vol. 24, (Winter 1995), pp. 77-87 (coauthors: Richard Easley, Mark Dunn).

"Diagnosing Consumer Information Problems: An investigation of Deception in the Mail-Order Video Camcorder Market," Journal of Public Policy & Marketing, Vol. 11, (Fall 1992), pp. 37-44 (coauthors: Richard Easley, Jim Roberts, Mark Dunn).

Contributions to Practice

"The Role of Promotional Products in Business Transformation," Counselor, (January 2003), pp. 58-59 (coauthors: Marjorie J. Cooper).

"Harvesting Value From Service Offerings," Counselor, (September 2002), pp. 167-168 (coauthors: Marjorie J. Cooper).

"Pump Up Your Sales Force, and They'll Pump Up Profits," Counselor, (September 2002), pp. 167-168 (coauthors: Marjorie J. Cooper).

"Five Leadership Flaws That Can Kill a Business," Counselor, (July 2002), pp. 129-130 (coauthors: Marjorie J. Cooper).

"Do You Really Know Who You're Targeting?," Counselor, (May 2002), pp. 147-150 (coauthors: Marjorie J. Cooper).

"Finding the Direction for Your Competitive Edge," Counselor, (March 2002), pp. 157-158 (coauthors: Marjorie J. Cooper).

"The CRM of the Crop," Counselor, (January 2002), pp. 153-156 (coauthors: Marjorie J. Cooper).

"Preserve That Promotional Budget!," Counselor, (November 2001), pp. 153-154 (coauthors: Marjorie J. Cooper).

"What Do NASCAR and the World Wrestling Federation Have in Common?," Counselor, (September 2001), pp. 167-168 (coauthors: Marjorie J. Cooper).

"How to Make Tech Work," Counselor, (July 2001), pp. 161-163 (coauthors: Marjorie J. Cooper).

"Strategic Planning for Marketing Decisions," Counselor, (July 2001), pp. 161-163 (coauthors: Marjorie J. Cooper).

"10 Ways to Make Products Work Harder," Counselor, (May 2001), pp. 187-188 (coauthors: Marjorie J. Cooper).

"Piece by Piece," Case Currents, (March 2001), pp. 21-25.

"When Half a Market is More Powerful than a Whole," Counselor, (March 2001), pp. 189-190 (coauthors: Marjorie J. Cooper).

"Are You Marketing To Your Internal Customers?," Counselor, (January 2001), pp. 223-226 (coauthors: Marjorie J. Cooper).

"Branding: Stake Your Position and Tell the World," Counselor, (November 2000), pp. 177-179 (coauthors: Marjorie J. Cooper).

"College Markets - Beyond the Bookstore," Counselor, (September 2000), pp. 189-190 (coauthors: Marjorie J. Cooper).

"Strategic Planning Despite Uncertainty," Counselor, (July 2000), pp. 149-151 (coauthors: Marjorie J. Cooper).

"Striking Paydirt in the Professional Services Market," Counselor, (May 2000), pp. 189-191 (coauthors: Marjorie J. Cooper).

"Introduction: Replications and Extensions in Marketing and Management Research," Business Research, Vol. 48, No. 1, (April 2000), pp. 1-3 (coauthors: Richard W. Easley).

"New Insights for Better Client Relations," Counselor, (March 2000), pp. 171-172 (coauthors: Marjorie J. Cooper).

"Turning Market Theory into Profitable Reality," Counselor, (January 2000), pp. 215-216 (coauthors: Marjorie J. Cooper).

"Turning Market Theory Into Profitable Reality," (January 2000), pp. 215-216 (coauthors: Marjorie Cooper).

Presentations and Proceedings

Discipline-based Scholarship

"Crisis Management for Nonprofit Organizations: Inductive Test of Practitioner Models," Proceedings of the Atlantic Marketing Association-2012 Meeting, Williamsburg, VA, September 2012, Vol. Vol. 28, No. 1, pp. 303-305.

Learning and Pedagogical Research

"Crisis in the Marketing Department: Baby Boom Retirements,Technology Needs and Competition," Proceedings of the SMA 2012 Meeting--Orlando, Orlando, FL, November 2012.