Richard Easley, Ph.D.

Associate Professor - Marketing

Contact Information

Email:	Richard_Easley@baylor.edu
Homepage:	http://business.baylor.edu/Richard_easley/home.htm
Campus Phone:	(254) 710-6178
Fax:	(254) 710-1068
Mailing Address:	Baylor University One Bear Place #98007 Waco, TX  76798-8007
Office Location:	Hankamer School of Business, Room 222

Educational Background

• Ph D - Business Administration, UNIV SOUTH CAROLINA COLUMBIA, 1989
• MBA - Management, EAST TENNESSEE STATE UNIV, 1982
• BS - Psychology, TENNESSEE TECH UNIVERSITY, 1981

Consulting

• Management, Habitat for Humanity ReStores, Waco and Austin, Texas (May 2008 - June 2008)
• When Government Competes With Private Enterprise, Greater Waco Chamber of Commerce (May 2007 - May 2007)
• Analysis of Website Redesign and Comparative Analysis of Case Cities in US, Greater Waco Chamber of Commerce (June 2006 - July 2006)
• Place Marketing/Comparative Analysis of Case Cities in US, Greater Waco Chamber of Commerce, Waco, Texas (May 2006 - May 2006)

Publications

Discipline-based Scholarship

"Forty Years after “Broadening the Concept of Marketing” . . . Has Marketing’s Generalizability Peaked?," presented at the Society for Marketing Advances, Fall 2008 (co-author: Stan Madden), (November 2008) (coauthors: Charles S. Madden).

"Replication Research in the Marketing Discipline: A Ten-Year Reappraisal," Journal of Business Research, (July 2008) (coauthors: Charles S. Madden).

"Marketing Issues To Consider When Utilizing Governmental Services To Enhance Business Effectiveness: The Case of Exporting and Economic Development," presented at the Society for Marketing Advances, Fall 2007 (co-authors: Mary Catherine Colley, Richard Easley, Elnora Stuart, Mary Mobley, Ellen Moore, Daniel Butler), (November 2007).

"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Mark G. Dunn, Charles S. Madden).

"Introduction: Replications and Extensions in Marketing and Management Research," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 3-Jan (coauthors: Charles S. Madden).

Contributions to Practice

"Virtual Communities...The Power of Word-of-Mouth Transmission Via the Internet," Journal of Internet Marketing, Vol. 2, No. 1, (2002).

Learning and Pedagogical Research

"The Minimester as a Marketing Tool," Society for Marketing Advances, 2006, (November 2006).

"Generating High Involvement in the Classroom Setting: The Use of Real World Databases and Perceived Risk to Illustrate the Role of the Internet in Research, Privacy, and Its Impact on Society," Society for Marketing Advances, 2004, (November 2004).

"Study Abroad Programs in a Post-9/11 Environment: Is the Book Being Re-Written On Overseas Educational Opportunities?," Society for Marketing Advances, (November 2003) (coauthors: Dan Rajaratnam).

"Building a Web: A Multiple-Use Perspective on the Implementation of Internet-Based Educational Projects," Society for Marketing Advances, (2001).

Presentations and Proceedings

"Study abroad programs in a Post 911 Environment: Is the book being re-written on overseas educational opportunities," Proceedings of the Society for Marketing Advances, New Orleans, LA, 2003 (coauthors: Dan Rajaratnam).

Contributions to Practice

"Hosting a Virtual Community," presented at the American Marketing Association Summer Educator's Conference, Washington, D.C., August 2001.

"The Use of Virtual Communities in Studying the Effects of Word-of-Mouth Communication in Cyberspace," presented at the Baylor University's Scholar's Day, Waco, TX, May 2000.

Learning and Pedagogical Research

"Beyond the Discipline: The Many Roles of the Professor," presented at the Society for Marketing Advances, November 2002.

"The Realities of Student Organization Sponsorship: How to Survive and Succeed," presented at the Society for Marketing Advances, New Orleans, LA, January 1998.