Richard Easley, Ph.D.

Director, European Business Seminar - Marketing
Associate Professor - Marketing

Contact Information

Campus Phone:  (254) 710-6178
Fax:  (254) 710-1068
Mailing Address:  Baylor University One Bear Place #98007
Waco, TX  76798-8007
Office Location:  Hankamer School of Business, Room 222

Course Schedule

2015 - Spring MKT 3325.03 Consumer Behavior MW 0530PM - 0645PMCASHN 110
2015 - Spring MKT 3325.02 Consumer Behavior MW 0400PM - 0515PMCASHN 110
2015 - Spring MKT 3325.01 Consumer Behavior MW 0230PM - 0345PMHSB KAYSER

Educational Background

  • Ph D - Business Administration, UNIV SOUTH CAROLINA COLUMBIA, 1989
  • MBA - Management, EAST TENNESSEE STATE UNIV, 1982
  • BS - Psychology, TENNESSEE TECH UNIVERSITY, 1981

Work Experience

  • Guest Editor, Journal of Business Research (January 1, 2009 - December 1, 2013)


  • Management, Selected Independent Funeral Homes, Austin, Texas (June 1, 2013 - Present)
  • Management, World Cup Cafe/Mission Waco, Waco, Texas (May 15, 2011 - June 7, 2011)
  • Management, City of Waco, Waco, Texas (May 1, 2010 - June 15, 2010)
  • Management, Waco Convention and Visitors Bureau, Waco, Texas (May 1, 2010 - June 15, 2010)
  • Management, McLennan County Energy Efficiency, Waco, Texas (May 2009 - June 2009)
  • Management, Habitat for Humanity ReStores, Waco and Austin, Texas (May 2008 - June 2008)
  • When Government Competes With Private Enterprise, Greater Waco Chamber of Commerce (May 2007 - May 2007)
  • Analysis of Website Redesign and Comparative Analysis of Case Cities in US, Greater Waco Chamber of Commerce (June 2006 - July 2006)
  • Place Marketing/Comparative Analysis of Case Cities in US, Greater Waco Chamber of Commerce, Waco, Texas (May 2006 - May 2006)

Professional Memberships

  • Session Chair, Society for Marketing Advances


Basic or Discovery Scholarship

"A Tale of Two Cultures: Revisiting Journal Editors' Views of Replication Research," Journal of Business Research, Vol. 66, No. 9, (2013), pp. 1457-1459 (coauthors: Charles S. Madden).

"The Psychological Dynamics of Workplace Bullying: Recognizing Internal Market Erosion," Proceedings of the Society for Marketing Advances, (November 2012) (coauthors: Mary F. Mobley, Peter Basciano, Michael C. Mobley, Lou E. Pelton).

"Using Marketing Audits as the Basis for Nonprofit Case Generation," (November 2011) (coauthors: Charles S. Madden, Van Gray).

"Study Abroad Programs Roundtable," (November 2010).

"Teaching the Ethics Continuum: Consumer Ethics, Yes, Consumer Ethics, to Corporate Ethics," (November 2010) (coauthors: Charles S. Madden).

"Academic Journal Editor Perspectives on the Replicability of Research in the Natural and Behavioral Sciences," Journal of Business Research, (November 2009) (coauthors: Charles S. Madden, Van Gray).

"Issues on Replication in the Journal of Business Research," (November 2009) (coauthors: Charles S. Madden).

"Forty Years after “Broadening the Concept of Marketing” . . . Has Marketing’s Generalizability Peaked?," (November 2008) (coauthors: Charles S. Madden).

"Replication Research in the Marketing Discipline: A Ten-Year Reappraisal," Journal of Business Research, (July 2008) (coauthors: Charles S. Madden).

"Marketing Issues To Consider When Utilizing Governmental Services To Enhance Business Effectiveness: The Case of Exporting and Economic Development," (November 2007).

Teaching and Learning Scholarship

"The Minimester as a Marketing Tool," (November 2006).

"Generating High Involvement in the Classroom Setting: The Use of Real World Databases and Perceived Risk to Illustrate the Role of the Internet in Research, Privacy, and Its Impact on Society," (November 2004).

"Study Abroad Programs in a Post-9/11 Environment: Is the Book Being Re-Written On Overseas Educational Opportunities?," (November 2003) (coauthors: Dan Rajaratnam).

Applied or Integration/Application Scholarship

"Virtual Communities...The Power of Word-of-Mouth Transmission Via the Internet," Journal of Internet Marketing, Vol. 2, No. 1, (2002).

Teaching and Learning Scholarship

"Building a Web: A Multiple-Use Perspective on the Implementation of Internet-Based Educational Projects," Society for Marketing Advances, (2001).

Basic or Discovery Scholarship

"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Mark G. Dunn, Charles S. Madden).

"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Charles S. Madden, Mark Dunn).

"Introduction: Replications and Extensions in Marketing and Management Research," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 3-Jan (coauthors: Charles S. Madden).

"How Journal Editors View Replication Research," Journal of Advertising, Vol. 24, (Winter 1995), pp. 77-87 (coauthors: Charles S. Madden, Mark Dunn).

"Diagnosing Consumer Information Problems: An investigation of Deception in the Mail-Order Video Camcorder Market," Journal of Public Policy & Marketing, Vol. 11, (Fall 1992), pp. 37-44 (coauthors: Jim Roberts, Charles S. Madden, Mark Dunn).

Presentations and Proceedings

Basic or Discovery Scholarship

"Thirty Years of International Study Programs: A Comparison of Benefits and Costs Between Third Party Providers and In-House Programs," Proceedings of the Society of Marketing Advances Annual Meeting, Hilton Head Iland, SC, November 2013 (coauthors: Charles S. Madden).

Teaching and Learning Scholarship

"Crisis in the Marketing Department: Baby Boom Retirements,Technology Needs and Competition," Proceedings of the SMA 2012 Meeting--Orlando, Orlando, FL, November 2012 (coauthors: Charles S. Madden).
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