Richard Easley, Ph.D.
Director, European Business Seminar - Marketing
Associate Professor - Marketing
Contact Information
Course Schedule
| Semester | Course | Name | Time | Location |
| 2013 - Spring |
MKT
3325.03
|
Consumer Behavior
| MW 0530PM - 0645PM | HSB 102 |
| 2013 - Spring |
MKT
3325.02
|
Consumer Behavior
| MW 0400PM - 0515PM | HSB 102 |
| 2013 - Spring |
MKT
3325.01
|
Consumer Behavior
| MW 0230PM - 0345PM | HSB 102 |
Educational Background
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Ph D - Business Administration, UNIV SOUTH CAROLINA COLUMBIA, 1989
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MBA - Management, EAST TENNESSEE STATE UNIV, 1982
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BS - Psychology, TENNESSEE TECH UNIVERSITY, 1981
Responsibilities
Administering a study abroad program, including marketing, recruitment, budgeting, supervising students on the program, and teaching two courses in the program.
Work Experience
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Guest Editor, Journal of Business Research (January 1, 2009 - Present)
Consulting
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Management, World Cup Cafe/Mission Waco, Waco, Texas (May 15, 2011 - June 7, 2011)
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Management, City of Waco, Waco, Texas (May 1, 2010 - June 15, 2010)
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Management, Waco Convention and Visitors Bureau, Waco, Texas (May 1, 2010 - June 15, 2010)
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Management, McLennan County Energy Efficiency, Waco, Texas (May 2009 - June 2009)
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Management, Habitat for Humanity ReStores, Waco and Austin, Texas (May 2008 - June 2008)
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When Government Competes With Private Enterprise, Greater Waco Chamber of Commerce (May 2007 - May 2007)
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Analysis of Website Redesign and Comparative Analysis of Case Cities in US, Greater Waco Chamber of Commerce (June 2006 - July 2006)
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Place Marketing/Comparative Analysis of Case Cities in US, Greater Waco Chamber of Commerce, Waco, Texas (May 2006 - May 2006)
Professional Memberships
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Session Chair, Society for Marketing Advances
Publications
Discipline-based Scholarship
"The Psychological Dynamics of Workplace Bullying: Recognizing Internal Market Erosion,"
Proceedings of the Society for Marketing Advances, (November 2012) (coauthors: Mary F. Mobley, Peter Basciano, Michael C. Mobley, Lou E. Pelton).
"Using Marketing Audits as the Basis for Nonprofit Case Generation," (November 2011) (coauthors: Charles S. Madden, Van Gray).
"Study Abroad Programs Roundtable," (November 2010).
"Teaching the Ethics Continuum: Consumer Ethics, Yes, Consumer Ethics, to Corporate Ethics," (November 2010) (coauthors: Charles S. Madden).
"Academic Journal Editor Perspectives on the Replicability of Research in the Natural and Behavioral Sciences,"
Journal of Business Research, (November 2009) (coauthors: Charles S. Madden, Van Gray).
"Issues on Replication in the Journal of Business Research," (November 2009) (coauthors: Charles S. Madden).
"Forty Years after “Broadening the Concept of Marketing” . . . Has Marketing’s Generalizability Peaked?," (November 2008) (coauthors: Charles S. Madden).
"Replication Research in the Marketing Discipline: A Ten-Year Reappraisal,"
Journal of Business Research, (July 2008) (coauthors: Charles S. Madden).
"Marketing Issues To Consider When Utilizing Governmental Services To Enhance Business Effectiveness: The Case of Exporting and Economic Development," (November 2007).
"Conducting Marketing Science: The Role of Replication in the Research Process,"
Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Mark G. Dunn, Charles S. Madden).
"Conducting Marketing Science: The Role of Replication in the Research Process,"
Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Charles S. Madden, Mark Dunn).
"Introduction: Replications and Extensions in Marketing and Management Research,"
Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 3-Jan (coauthors: Charles S. Madden).
"How Journal Editors View Replication Research,"
Journal of Advertising, Vol. 24, (Winter 1995), pp. 77-87 (coauthors: Charles S. Madden, Mark Dunn).
"Diagnosing Consumer Information Problems: An investigation of Deception in the Mail-Order Video Camcorder Market,"
Journal of Public Policy & Marketing, Vol. 11, (Fall 1992), pp. 37-44 (coauthors: Jim Roberts, Charles S. Madden, Mark Dunn).
Contributions to Practice
"Virtual Communities...The Power of Word-of-Mouth Transmission Via the Internet,"
Journal of Internet Marketing, Vol. 2, No. 1, (2002).
Learning and Pedagogical Research
"The Minimester as a Marketing Tool," (November 2006).
"Generating High Involvement in the Classroom Setting: The Use of Real World Databases and Perceived Risk to Illustrate the Role of the Internet in Research, Privacy, and Its Impact on Society," (November 2004).
"Study Abroad Programs in a Post-9/11 Environment: Is the Book Being Re-Written On Overseas Educational Opportunities?," (November 2003) (coauthors: Dan Rajaratnam).
"Building a Web: A Multiple-Use Perspective on the Implementation of Internet-Based Educational Projects,"
Society for Marketing Advances, (2001).
Presentations and Proceedings
Learning and Pedagogical Research
"Crisis in the Marketing Department: Baby Boom Retirements,Technology Needs and Competition,"
Proceedings of the SMA 2012 Meeting--Orlando, Orlando, FL, November 2012.