Patricia Norman

Associate Professor - Management

Contact Information

Campus Phone:  (254) 710-6196
Fax:  (254) 710-1093
Mailing Address:  One Bear Place #98013
Waco, TX  76798-8013
Office Location:  Foster Business and Innovation¬†410.11

Work Experience

  • Associate Professor of Management, Baylor University (August 1, 2004 - Present)
  • Assistant Professor of Management, Baylor University (August 1, 1997 - July 31, 2004)
  • Captain/Systems Contract Manager, United States Air Force (October 1991 - September 1993)
  • Second and First Lieutenant/Contract Administrator and Price Analyst, United States Air Force (October 1986 - May 1990)


  • Management, Calvary Baptist Church, Waco, TX (January 2010 - June 27, 2010)

Awards and Honors

  • Best Paper in Strategic Management Track, Southern Management Association (October 26, 2016)
  • Outstanding Reviewer, BPS Division, Academy of Management (August 8, 2016)
  • Outstanding Reviewer, TIM Division, Academy of Management (2011)

Professional Memberships

  • Southern Management Association (2016 - Present)
  • Academy of Management (1993 - Present)
  • Strategic Management Society (1993 - Present)


Basic or Discovery Scholarship

"Resources Matter: Examining the Effects of Resources on the State of Firms Following Downsizing," Journal of Management, Vol. 39, No. 7, (November 2013), pp. 2009-2038.

"A Longitudinal Study of the Impact of R&D, Patents, and Product Innovation on Firm Performance," Journal of Product Innovation Management, Vol. 27, No. 5, (3rd Quarter 2010), pp. 725-740 (coauthors: Kendall W. Artz).

"Does It Pay to Be Different? Competitive Non-Conformity Under Different Regulatory Regimes," Journal of Business Research, Vol. 60, No. 11, (November 2007), pp. 1135-1143 (coauthors: Kendall W. Artz).

"Whither Reputation? The Effects of Different Stakeholders," Business Horizons, Vol. 47, No. 5, (September 2004), pp. 25-32.

"Knowledge Acquisition, Knowledge Loss, and Satisfaction in High Technology Alliances," Journal of Business Research, Vol. 57, No. 6, (June 2004), pp. 610-619.

"Exploring Attributes of Trustworthiness: A Classroom Exercise," Journal of Management Education, Vol. 28, No. 2, (April 2004), pp. 224-249.

"The Role of Paradoxical Logic in Innovation: The Case of Intel," Journal of High Technology Management Research, Vol. 15, No. 1, (February 2004), pp. 51-71.

"Protecting Knowledge in Strategic Alliances: Resource and Relational Characteristics," Journal of High Technology Management Research, Vol. 13, (2002), pp. 177-202.

Teaching and Learning Scholarship

"CorrTech Systems, Inc: A Large Company Seeks Small Partners," (2002), pp. 666-668.

"You Make the Call: Bill Moss Considers China," (2002), pp. 114.

"You Make the Call: Selecting Organizational Form," (2002), pp. 267.

Basic or Discovery Scholarship

"Buyer-Supplier Contracting: Contract Choice and Ex Post Negotiation Costs," Journal of Managerial Issues, (January 2002).

"Are Your Secrets Safe? Knowledge Protection in Strategic Alliances," Business Horizons, Vol. 44, No. 6, (2001), pp. 51-60.

"Corporate Entrepreneurship: A Longitudinal Examination of Innovation Efficiency, Patents, and Firm Performance," Frontiers of Entrepreneurship Research, (2001), pp. 570-581 (coauthors: Kendall W. Artz).

"Technological Complexity and the New Architecture of Competition," , 1997, pp. pp. 5-16.

Presentations and Proceedings

Basic or Discovery Scholarship

"Helpful When Its Hurtful: Do Intangible Resources Help Prevent Bankruptcy After Restructuring?," presented at the 2016 Academy of Management Conference, Anaheim, CA, August 2016 (coauthors: Michelle Zorn, Frank Butler, Manjot Bhussar).

"Antecedents of Downsizing: Examining Slack Resources," presented at the Strategic Management Society 34th Annual International Conference, Madrid, Spain, September 2014 (coauthors: Frank Butler, Michelle Zorn).

"Restructuing Actions and Resource Profiles," presented at the Southern Management Association 2012 Meeting, Ft Lauderdale, FL, November 2012 (coauthors: Frank C Butler, Michelle L Zorn, Annette L Ranft).
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