Patricia Norman, PhD

Associate Professor - Management

Contact Information

Campus Phone:  (254) 710-6196
Fax:  (254) 710-1093
Mailing Address:  One Bear Place #98013
Waco, TX  76798-8013
Office Location:  HSB-Graduate Center 246

Work Experience

  • Associate Professor of Management, Baylor University (August 1, 2004 - Present)
  • Assistant Professor of Management, Baylor University (August 1, 1997 - July 31, 2004)
  • Captain/Systems Contract Manager, United States Air Force (October 1991 - September 1993)
  • Second and First Lieutenant/Contract Administrator and Price Analyst, United States Air Force (October 1986 - May 1990)


  • Management, Calvary Baptist Church, Waco, TX (January 2010 - June 27, 2010)

Awards and Honors

  • Outstanding Reviewer, BPS Division, Academy of Management (August 8, 2016)
  • Outstanding Reviewer, TIM Division, Academy of Management (2011)

Professional Memberships

  • Academy of Management
  • Strategic Management Society


Basic or Discovery Scholarship

"Resources Matter: Examining the Effects of Resources on the State of Firms Following Downsizing," Journal of Management, Vol. 39, No. 7, (November 2013), pp. 2009-2038 (coauthors: Frank Butler, Annette Ranft).

"A Longitudinal Study of the Impact of R&D, Patents, and Product Innovation on Firm Performance," Journal of Product Innovation Management, Vol. 27, No. 5, (3rd Quarter 2010), pp. 725-740 (coauthors: Kendall W. Artz, Don Hatfield, Laura Cardinal).

"Does It Pay to Be Different? Competitive Non-Conformity Under Different Regulatory Regimes," Journal of Business Research, Vol. 60, No. 11, (November 2007), pp. 1135-1143 (coauthors: Kendall W. Artz, Richard J Martinez).

"Whither Reputation? The Effects of Different Stakeholders," Business Horizons, Vol. 47, No. 5, (September 2004), pp. 25-32 (coauthors: Richard J. Martinez).

"Knowledge Acquisition, Knowledge Loss, and Satisfaction in High Technology Alliances," Journal of Business Research, Vol. 57, No. 6, (June 2004), pp. 610-619.

"Exploring Attributes of Trustworthiness: A Classroom Exercise," Journal of Management Education, Vol. 28, No. 2, (April 2004), pp. 224-249 (coauthors: Roger C. Mayer).

"The Role of Paradoxical Logic in Innovation: The Case of Intel," Journal of High Technology Management Research, Vol. 15, No. 1, (February 2004), pp. 51-71 (coauthors: L. E. Palich, L. P. Livingstone, & G. R. Carini).

Teaching and Learning Scholarship

"CorrTech Systems, Inc: A Large Company Seeks Small Partners," (2002), pp. 666-668.

Basic or Discovery Scholarship

"Protecting Knowledge in Strategic Alliances: Resource and Relational Characteristics," Journal of High Technology Management Research, Vol. 13, (2002), pp. 177-202.

Teaching and Learning Scholarship

"You Make the Call: Bill Moss Considers China," (2002), pp. 114.

"You Make the Call: Selecting Organizational Form," (2002), pp. 267.

Basic or Discovery Scholarship

"Buyer-Supplier Contracting: Contract Choice and Ex Post Negotiation Costs," Journal of Managerial Issues, (January 2002) (coauthors: Kendall W. Artz).

"Are Your Secrets Safe? Knowledge Protection in Strategic Alliances," Business Horizons, Vol. 44, No. 6, (2001), pp. 51-60.

"Corporate Entrepreneurship: A Longitudinal Examination of Innovation Efficiency, Patents, and Firm Performance," Frontiers of Entrepreneurship Research, (2001), pp. 570-581 (coauthors: Kendall W. Artz).

"Technological Complexity and the New Architecture of Competition," , H. Thomas & D. O'Neill (eds.), 1997, pp. pp. 5-16 (coauthors: Richard A Bettis).

Presentations and Proceedings

"Helpful When Its Hurtful: Do Intangible Resources Help Prevent Bankruptcy After Restructuring?," presented at the 2016 Academy of Management Conference, Anaheim, CA, August 2016 (coauthors: Michelle Zorn, Frank Butler, Manjot Bhussar).

Basic or Discovery Scholarship

"Antecedents of Downsizing: Examining Slack Resources," presented at the Strategic Management Society 34th Annual International Conference, Madrid, Spain, September 2014 (coauthors: Frank Butler, Michelle Zorn).

"Restructuing Actions and Resource Profiles," presented at the Southern Management Association 2012 Meeting, Ft Lauderdale, FL, November 2012 (coauthors: Frank C Butler, Michelle L Zorn, Annette L Ranft).

"Cross-Sector Partnerships and Social Legitimacy," presented at the Strategic Management Society 31st Annual International Conference, Miami, FL, November 2011 (coauthors: Theodore Waldron, Kendall W. Artz).
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