Directory

Directory

Meredith David

Assistant Professor - Marketing

Contact Information

Email:  Meredith_David@baylor.edu
Campus Phone:  (254) 710-6378
Mailing Address:  One Bear Place #98007
Waco, TX  76798-7123
Office Location:  Foster Business and Innovation 220.08

Educational Background

  • BSBA - Marketing, University Of South Carolina
  • PHD, University Of South Carolina
  • MBA, Wake Forest University

Work Experience

  • Assistant Professor of Marketing, Baylor University (June 2014 - Present)
  • Full-time Instructor, University of South Carolina (August 2013 - May 2014)

Awards and Honors

  • Young Researcher Award, Hankamer School of Business, Baylor University (April 21, 2016)
  • Invited Speaker and Workshop Host, Monterrey Institute of Technology and Higher Education (Instituto Tecnológico y de Estudios Superiores de Monterrey, ITESM) (September 10, 2015)
  • Best Paper Award, Consumer Behavior Track, American Marketing Association (August 3, 2014)

Professional Memberships

  • Member, Association for Consumer Research (January 2015 - Present)
  • Member, American Marketing Association (January 2014 - Present)

Publications

Basic or Discovery Scholarship

"I Love the Product but Will You? The Role of Interpersonal Attachment Styles in Social Projection," Psychology & Marketing, (December 2017).

"Too Much of a Good Thing: Investigating the Association between Actual Smartphone Use and Individual Well-being," International Journal of Human-Computer Interaction, (June 2017) (coauthors: Jim Roberts, Brett Christenson).

"The Role of Interpersonal Attachment Styles in Shaping Consumer Preferences for Products Shown in Relational Ads," Personality and Individual Differences, Vol. 109, No. 15, (2017), pp. 44-50 (coauthors: William Bearden).

"The Effects of Demarketing Campaigns on Consumer Attitudes and Actual Consumption," Journal of Marketing Theory and Practice, Vol. 23, No. 3, (2017) (coauthors: Edward Ramirez, Saeed Tajdini).

""Too much of a good thing: Investigating the association between actual smartphone use and individual well-being"," (January 2017) (coauthors: Jim Roberts, Brett Christenson).

"Phubbed and Alone: Phone Snubbing, Social Exclusion, and Attachment to Social Media," Journal of the Association for Consumer Research, Vol. 2, No. 2, (November 2016) (coauthors: James A. Roberts).

"Are Key Marketing Topics Adequately Covered in Strategic Management," Journal of Strategic Marketing, (March 2016) (coauthors: Fred R. David).

"Saying “No” to Cake or “Yes” to Kale: Approach and Avoidance Strategies in Pursuit of Health Goals," Psychology & Marketing, Vol. 33, No. 8, (2016), pp. 588-594 (coauthors: Kelly L. Haws).

"The Quantitative Strategic Planning Matrix: A New Marketing Tool," Journal of Strategic Marketing, Vol. 3, No. April, (2016), pp. 1-11 (coauthors: Fred R David, Forest R David).

"The Role of Attachment Style in Shaping Consumer Preferences for Products Shown in Advertisements that Depict Consensus Claims," Journal of Advertising, Vol. 45, No. 2, (2016), pp. 227-243.

"My life has become a major distraction from my cell phone: Partner phubbing and relationship satisfaction among romantic partners," Computers in Human Behavior, Vol. 54, (January 2016), pp. 134-141 (coauthors: Jim Roberts).

Applied or Integration/Application Scholarship

"Dunkin' Brands Group, Inc.," No. 16th Edition, to be Published 1-1-16, (January 2016).

"Hershey Company, Inc.," (January 2016) (coauthors: Forest R. David).

"Michael Kors, Inc.," (January 2016) (coauthors: Alvaro A Polanco).

Teaching and Learning Scholarship

"Revlon, Inc.," (January 2016) (coauthors: Forest R. David).

Basic or Discovery Scholarship

"Mission Statement Theory and Practice: A Content Analysis and New Direction," International Journal of Business, Marketing, and Decision Sciences, Vol. 7, No. 1, (2014), pp. 95-110 (coauthors: Forest R. David, Fred R. David).

"Marketing's SEM Based Nomological Network: Constructs and Research Streams in 1987–1997 and in 1998–2008," Journal of Business Research, Vol. 66, No. 9, (2013), pp. 1255-1260 (coauthors: Edward Ramirez, Michael J Brusco).

"Uncovering the Real Effect of Switching Costs on the Satisfaction-Loyalty Association: The Critical Role of Involvement and Relationship Benefits," European Journal of Marketing, Vol. 46, No. 3, (2012), pp. 447-468 (coauthors: Tracey S Dagger).

Teaching and Learning Scholarship

"What Are Business Schools Doing for Business Today?," Business Horizons, Vol. 54, No. 1, (2011), pp. 51-62 (coauthors: Fred R David, Forest R David).

Basic or Discovery Scholarship

"Do Relationship Benefits and Maintenance Drive Commitment and Loyalty?”," Journal of Services Marketing, Vol. 25, No. 4, (2011), pp. 273-281 (coauthors: Tracey S Dagger, Sandy Ng).

"Generating Positive Word-of-Mouth in the Service Experience," Managing Service Quality, Vol. 21, No. 2, (2011), pp. 133-151 (coauthors: Sandy Ng, Tracey S Dagger).

"Priced For Me: The Role of Interpersonal Attachment on Consumer Responses to Customized Pricing," Journal of Consumer Behaviour: An International Research Review (coauthors: William O Bearden, Kelly L Haws).

Presentations and Proceedings

Basic or Discovery Scholarship

"Should Strategic-Management Courses Be Interdisciplinary? A Content Analysis and Empirical Analysis," presented at the Academy of Management Annual Conference, Anaheim, CA, August 2016 (coauthors: Fred R David, Forest R David).

"The Role of Interpersonal Attachment Styles in Consumer Tendencies to Engage in Social Projection," Proceedings of the American Marketing Association, Las Vegas, NV, February 2016.

"My Life Has Become A Major Distraction from My Cell Phone: Partner Phubbing and Relationship Satisfaction among Romantic Partners," presented at the American Marketing Association, Las Vegas, NV, February 2016 (coauthors: Jim Roberts).

"The Behavioral Science of Eating: Using Colors, Approach/Avoidance, and Sampling, to Nudge Consumers towards Healthful Consumption," presented at the Society for Consumer Psychology Second Annual International Conference, Vienna, Austria, June 2015 (coauthors: Kelly L Haws).

"The Role of Attachment Styles and Anthropomorphism in Sustainable Consumption," presented at the AMA Marketing and Public Policy Annual Conference, Washington, D.C., June 2015 (coauthors: Kealy Carter).

"Will Donating My Time Make Me Look Good?: Role of Brand and Personality in Determining Donation of Time to Charitable Organizations," presented at the AMA Marketing and Public Policy Annual Conference, Washington, D.C., June 2015 (coauthors: Chris Pullig, Marjorie Cooper).

"Sustainamorphism: The Role of Attachment Style and Anthropomorphism in Sustainable Consumption," Proceedings of the 2015 Winter AMA Educators' Conference, San Antonio, TX, February 2015 (coauthors: Kealy Carter).

"Saying “No” to Cake or “Yes” to Kale: Plans to Exclude or Include Foods to Reach Health Goals," Proceedings of the Association for Consumer Research 2014 North American Conference, Baltimore, Maryland, October 2014 (coauthors: Kelly L. Haws).

"The Role of Interpersonal Attachment Anxiety and Security on Consumer Responses to Customized Pricing," Proceedings of the Association for Consumer Research 2014 North American Conference, October 2014 (coauthors: William O. Bearden, Kelly L. Haws).

"The Benefits of Fit Between Interpersonal and Normative Stimuli in Ads and Consumer’s Attachment Styles," presented at the 2014 AMA Summer Educators' Conference, San Francisco, CA, August 2014 (coauthors: William O. Bearden).

"Consumer Responses to Customized Pricing Mechanisms and the Key Role of Interpersonal Attachment Styles," presented at the 2014 AMA Summer Educators' Conference, San Francisco, CA, August 2014 (coauthors: William O. Bearden, Kelly L. Haws).
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