Directory

Directory

Mark Dunn

Associate Dean for Undergraduate Programs - Office of the Dean
Associate Dean for Undergraduate Programs - Marketing

Contact Information

Email:  Mark_Dunn@baylor.edu
Campus Phone:  (254) 710-6175
Fax:  (254) 710-1068
Mailing Address:  One Bear Place #98007
Waco, TX  76798-8007
Office Location:  Foster Business and Innovation¬†420.09

Consulting

  • Seminar, VHA Southwest, Six hospital systems in North Texas (February 2004 - October 2006)
  • Seminar, VHA Southwest, Six hospital systems in North Texas (February 2004 - October 2006)
  • Seminar, VHA Southwest, Six hospitals in North Texas (February 2004 - October 2006)
  • Seminar, VHA Southwest, Tomball Regional Hospital
  • Seminar, VHA Southwest, Midland Memorial Hospital

Publications

Applied or Integration/Application Scholarship

Take Flight, Davis California, Summer 2016 (coauthors: Gary Carini).

"Facilitating Enduring, Significant, Quick (ESQ) Change," Physician Executive Journal, (November 2013) (coauthors: Gary Carini).

"Leading Change When Disruption is the Norm:Interaction," Harvard Business Review, Vol. 91, No. 1, (January 2013), pp. 16-17 (coauthors: Gary Carini).

"The Sustainability Supply Chain: Interaction," Harvard Business Review, Vol. 89, No. 1/2, (January 2011), pp. 18-19 (coauthors: Gary Carini).

"The Customer Centric Physician," Physician Executive, Vol. 34, No. 2, (March 2008), pp. 18-21 (coauthors: Gary Carini).

"The Business of Medicine: Developing a Patient Focused Culture," Group Practice Journal, Vol. 56, No. 10, (November 2007), pp. 42-46 (coauthors: Gary Carini).

Basic or Discovery Scholarship

"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Richard Easley, Charles S. Madden).

"Corporate Values and Marketing Orientation: Examining Interfunctional Relationships," Journal of Strategic Marketing, Vol. 3, (1995), pp. 215-232.

"How Journal Editors View Replication Research," Journal of Advertising, Vol. 24, (Winter 1995), pp. 77-87 (coauthors: Charles S. Madden, Richard Easley).

"The Impact of Organizaitonal Values, Goals, and Climate on Marketing Effectiveness," Journal of Business Research, Vol. 30, (June 1994), pp. 131-141.

"Vertical Exchange and Salesperson Stress," Vol. 13, (Spring 1993), pp. 27-36 (coauthors: Jeff Tanner, Larry Chonko).

"Diagnosing Consumer Information Problems: An investigation of Deception in the Mail-Order Video Camcorder Market," Journal of Public Policy & Marketing, Vol. 11, (Fall 1992), pp. 37-44 (coauthors: Richard Easley, Jim Roberts, Charles S. Madden).

"Corporate Values and Their Influence on Employee Behavior, Values, and Commitment: An Empirical Study within the Banking Industry," International Journal of Management, Vol. 8, (March 1991) (coauthors: Jerry W. Johnson).

"Organizaitonal Values and Value Congruency and Their Impact on Satisfaction, Commitment, and Cohesion," Public Personnel Management, Vol. 8, (March 1991).

"A Four Nation Study of the Relationship between Marketing Effectiveness, Corporate Culture, Corporate Values, and Market Orientation," Journal of International Business Studies, Vol. 21, (1990), pp. 431-468.

"Bank Culture and Its Influence on Employee Behavior, Values, and Commitment: An Empirical Study," American Business Review, Vol. 8, No. 2, (1990), pp. 71-79 (coauthors: Jerry W. Johnson).

"Perceived Risk as a Factor in Store Choice: Examination of Inherent vs. Handled Risk," Journal of Applied Business Research, Vol. 6, (1990), pp. 104-118.

Applied or Integration/Application Scholarship

"Health Maintenance Organizations: A Blueprint for Health Care?," Baylor Business Review, Vol. 8, No. 1, (1990), pp. 2-7.

Basic or Discovery Scholarship

"Organizaitonal Culture, Commitment, Satisfaction, and Cohesion of Transportation Managers," Public Productivity and Management Review, Vol. 14, (Winter 1990).

"Strategic Marketing Effectiveness and Its Relationship to Corporate Culture and Beliefs: A Cross National Study," International Studies of Management & Organization, Vol. 18, No. 2, (1988), pp. 83-100.

"The Marketing Concept: The Customer's View," Marketing Intelligence & Planning, Vol. 5, No. 4, (1987), pp. 204-216.

"The Influence of Peceived Risk on BrandPreference for Supermarket Products," Journal of Retailing, Vol. 62, No. 2, (1986), pp. 204-216.

"The Marketing Concept and the Smaller Firm," Marketing Intelligence & Planning, Vol. 4, No. 3, (1986), pp. 3-11.

Presentations and Proceedings

Teaching and Learning Scholarship

"Considering Western Marketing and Strategy in the Asian Business Environment," presented at the Entrepreneurship in Asia, Hanoi Vietnam, April 2016 (coauthors: Gary Carini).
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