Directory

Directory

Mark Dunn

Associate Dean for Undergraduate Programs - Office of the Dean
Associate Dean for Undergraduate Programs - Marketing

Contact Information

Email:  Mark_Dunn@baylor.edu
Campus Phone:  (254) 710-6175
Fax:  (254) 710-1068
Mailing Address:  Baylor University, One Bear Place #98001
Waco, TX  76798-8007
Office Location:  HSB - Dean's Suite

Course Schedule

SemesterCourseNameTimeLocation
2014 - Fall BUS 1101.N4 Connect to Hankamer School Bus R 0930AM - 1020AMHSB KAYSER
2014 - Fall BUS 1101.N3 Connect to Hankamer School Bus F 1115AM - 1205PMHSB KAYSER
2014 - Fall BUS 1101.N2 Connect to Hankamer School Bus F 1010AM - 1100AMHSB KAYSER
2014 - Fall BUS 1101.N1 Connect to Hankamer School Bus F 0905AM - 0955AMHSB KAYSER
2014 - Fall BUS 1101.04 Connect to Hankamer School Bus R 0930AM - 1020AMHSB KAYSER
2014 - Fall BUS 1101.03 Connect to Hankamer School Bus F 1115AM - 1205PMHSB KAYSER
2014 - Fall BUS 1101.02 Connect to Hankamer School Bus F 1010AM - 1100AMHSB KAYSER
2014 - Fall BUS 1101.01 Connect to Hankamer School Bus F 0905AM - 0955AMHSB KAYSER
2014 - Fall MKT 4330.02 Marketing Analysis TR 0800AM - 0915AMHSB 101

Consulting

  • Seminar, VHA Southwest, Six hospital systems in North Texas (February 2004 - October 2006)
  • Seminar, VHA Southwest, Six hospitals in North Texas (February 2004 - October 2006)
  • Seminar, VHA Southwest, Six hospital systems in North Texas (February 2004 - October 2006)
  • Seminar, VHA Southwest, Tomball Regional Hospital
  • Seminar, VHA Southwest, Midland Memorial Hospital

Publications

Applied or Integration/Application Scholarship

Take Flight, Davis California, September 2014 (coauthors: Gary Carini).

"Facilitating Enduring, Significant, Quick (ESQ) Change," Physician Executive Journal, (November 2013) (coauthors: Gary Carini).

"Leading Change When Disruption is the Norm:Interaction," Harvard Business Review, Vol. 91, No. 1, (January 2013), pp. 16-17 (coauthors: Gary Carini).

"The Sustainability Supply Chain: Interaction," Harvard Business Review, Vol. 89, No. 1/2, (January 2011), pp. 18-19 (coauthors: Gary Carini).

"The Customer Centric Physician," Physician Executive, Vol. 34, No. 2, (March 2008), pp. 18-21 (coauthors: Gary Carini).

"The Business of Medicine: Developing a Patient Focused Culture," Group Practice Journal, Vol. 56, No. 10, (November 2007), pp. 42-46 (coauthors: Gary Carini).

Basic or Discovery Scholarship

"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Richard Easley, Charles S. Madden).

"Corporate Values and Marketing Orientation: Examining Interfunctional Relationships," Journal of Strategic Marketing, Vol. 3, (1995), pp. 215-232 (coauthors: David Norburn, Sue Birley, W. Randy Box).

"How Journal Editors View Replication Research," Journal of Advertising, Vol. 24, (Winter 1995), pp. 77-87 (coauthors: Charles S. Madden, Richard Easley).

"The Impact of Organizaitonal Values, Goals, and Climate on Marketing Effectiveness," Journal of Business Research, Vol. 30, (June 1994), pp. 131-141 (coauthors: David Norburn, Sue Birley).

"Vertical Exchange and Salesperson Stress," Vol. 13, (Spring 1993), pp. 27-36 (coauthors: Jeff Tanner, Larry Chonko).

"Diagnosing Consumer Information Problems: An investigation of Deception in the Mail-Order Video Camcorder Market," Journal of Public Policy & Marketing, Vol. 11, (Fall 1992), pp. 37-44 (coauthors: Richard Easley, Jim Roberts, Charles S. Madden).

"Corporate Values and Their Influence on Employee Behavior, Values, and Commitment: An Empirical Study within the Banking Industry," International Journal of Management, Vol. 8, (March 1991) (coauthors: Randall Y. Odom, W. Randy Boxx, Jerry W. Johnson).

"Organizaitonal Values and Value Congruency and Their Impact on Satisfaction, Commitment, and Cohesion," Public Personnel Management, Vol. 8, (March 1991) (coauthors: Randall Y. Odom, W. Randy Boxx).

"A Four Nation Study of the Relationship between Marketing Effectiveness, Corporate Culture, Corporate Values, and Market Orientation," Journal of International Business Studies, Vol. 21, (1990), pp. 431-468 (coauthors: David Norburn, Sue Birley, Adrian Payne).

"Bank Culture and Its Influence on Employee Behavior, Values, and Commitment: An Empirical Study," American Business Review, Vol. 8, No. 2, (1990), pp. 71-79 (coauthors: Randall Y. Odom, W. Randall Boxx, Jerry W. Johnson).

Applied or Integration/Application Scholarship

"Health Maintenance Organizations: A Blueprint for Health Care?," Baylor Business Review, Vol. 8, No. 1, (1990), pp. 2-7 (coauthors: Jerry W. Johnson, Mark P. Toon).

Basic or Discovery Scholarship

"Perceived Risk as a Factor in Store Choice: Examination of Inherent vs. Handled Risk," Journal of Applied Business Research, Vol. 6, (1990), pp. 104-118 (coauthors: James R. Lumpkin).

"Organizaitonal Culture, Commitment, Satisfaction, and Cohesion of Transportation Managers," Public Productivity and Management Review, Vol. 14, (Winter 1990) (coauthors: Rnadall Y. Odom, W. Randy Boxx).

"Strategic Marketing Effectiveness and Its Relationship to Corporate Culture and Beliefs: A Cross National Study," International Studies of Management & Organization, Vol. 18, No. 2, (1988), pp. 83-100 (coauthors: David Norburn, Sue Birley).

"The Marketing Concept: The Customer's View," Marketing Intelligence & Planning, Vol. 5, No. 4, (1987), pp. 204-216 (coauthors: David Norburn, Sue Birley).

"The Influence of Peceived Risk on BrandPreference for Supermarket Products," Journal of Retailing, Vol. 62, No. 2, (1986), pp. 204-216 (coauthors: Patrick E. Murphy, Gerald U. Skelly).

"The Marketing Concept and the Smaller Firm," Marketing Intelligence & Planning, Vol. 4, No. 3, (1986), pp. 3-11 (coauthors: Sue Birley, David Norburn).

Presentations and Proceedings

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