Marjorie Cooper (Caballero), Ph.D.
Professor - Marketing
Baylor University One Bear Place #98007
Waco, TX 76798
Hankamer School of Business, Suite 215
MA - Biblical Studies, DALLAS THEOLOGICAL SEMINARY, 2011
Ph D - Business Administration, TEXAS A&M UNIV COLLEGE STA, 1981
MBA - Marketing, OKLAHOMA CITY UNIVERSITY, 1977
BA - Greek, WHEATON COLLEGE, 1970
Management, Southern Artworks, Birmingham, AL (August 2006 - September 2009)
Research Consultant, Advertising Specialty Institute, Trevose, PA (January 2001 - December 2009)
Research Consultant, Promotional Products Association International, Irving, Texas (January 1983 - December 2000)
Awards and Honors
Top 100 Dash & Delight, Alpha Delta Pi (February 2012)
Baylor University Professor Award for Scholarship, Baylor University (May 2001)
Licensures and Certifications
Supply Chain Logistics, TOCICO (2005 - Present)
Thinking Process, TOCICO (2005 - Present)
Finance & Measurements, TOCICO (2001 - Present)
Fundamentals Certification, TOCICO (2001 - Present)
Project Management, TOCICO (2001 - Present)
Christian Business Faculty Association
Evangelical Philosophical Society
Evangelical Theological Association Southwest
Evangelical Theological Society
Theory of Constraints International Certification Organization
Applied or Integration/Application Scholarship
"The Centrality of Worship to Life and the Sabbath: Implications for Business," Journal of Biblical Integration in Business
, Vol. 18, No. 1, (Summer 2015), pp. 21-33 (coauthors: Jay G. Caballero).
Basic or Discovery Scholarship
"I'm Number One! Does Narcissism Impair Ethical Judgment Even For the Highly Religious?," Journal of Business Ethics
, Vol. 112, No. 1, (January 2013), pp. 167-176 (coauthors: Chris Pullig).
"Perspectives on the Augustinian/Neocene-Aquinian/BAM Discussion," Journal of Biblical Integration in Business
, Vol. 15, No. 2, (Fall 2012), pp. 90-97.
"Traditional Strategy Models and Theory of Constraints," Theory of Constraints Handbook
, Jim Cox and John Schleier (eds.), New York, NY: McGraw-Hill, 2010, pp. 501-518.
"Competitive Positioning of Promotional Products Sources Based on Client Perceptions and Experience," Journal of Promotion Management
, Vol. 14, No. 3, (3rd Quarter 2008), pp. 375-389.
"Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?," Journal of Business Research
, Vol. 61, No. 4, (April 2008), pp. 292-299 (coauthors: Carol F. Gwin, Kirk Wakefield).
"Are We Sending Mixed Messages? How Philosophical Naturalism Erodes Ethical Instruction," Journal of Business Ethics
, Vol. 75, No. 2, (October 2007), pp. 171-180.
"Tying the Pieces Together: A Normative Framework for Integrating Sales and Project Operations," Industrial Marketing Management
, Vol. 36, No. 2, (2007), pp. 173-182 (coauthors: Charlene Spoede Budd).
"Industrial Buyers' Risk Aversion and Channel Selection," Journal of Business Research
, Vol. 59, No. 6, (2006), pp. 653-661 (coauthors: Jeff Tanner, Kirk Wakefield).
"Customer Relationship Management: A Comparative Analysis of Family and Non-Family Business Practices," Journal of Small Business Management
, Vol. 43, No. 3, (2005), pp. 242-256 (coauthors: Nancy Upton and Samuel Seaman).
"Improving On-time Service Delivery: The Case of Project as Product," Human Systems Management
, Vol. 24, No. 1, (2005), pp. 67-81 (coauthors: Charlene Spoede Budd).
"A Project Management Approach to Increasing Agency Margins," Journal of Promotion Management
, Vol. 11, No. 1, (January 2004), pp. 29-49 (coauthors: Charlene W. Spoede).
"Employee Perceptions of Award and Incentive Programs," Journal of Promotion Management
, Vol. 8, No. 1, (2002), pp. 35-51.
"Using the Theory of Constraints' Thinking Processes to Improve Problem-Solving Skills in Marketing," Journal of Marketing Education
, Vol. 22, No. 2, (August 2000), pp. 137-146 (coauthors: Terry W. Loe).
"Expectations of Users of Specialty Advertising," Journal of Advertising Research
, Vol. 32, No. 4, (1992), pp. 45-52 (coauthors: Charles S. Madden).
"Using Physical Attractiveness as an Advertising Tool: An Empirical Test of the Attraction Phenomenon," Journal of Advertising Research
, Vol. 29, No. 4, (1989), pp. 16-22 (coauthors: Charles S. Madden, James R Lumpkin).
"A Comparative Study of Incentives in a Sales Force Contest," Journal of Personal Selling & Sales Management
, No. VII, (1988), pp. 55-58.
"Perceptions of the Specialty Advertising Industry: Implications for Business Marketers," Journal of Business & Industrial Marketing
, Vol. 2, (1987), pp. 37-44 (coauthors: Charles S. Madden).
"Analysis of Information Content in U.S. and Japanese Magazine Advertising," Journal of Advertising
, Vol. 15, No. 1, (1986), pp. 54 (coauthors: Charles S. Madden, Shinya Matsukobo).
"The Attraction Paradigm in Dyadic Exchange," Psychology & Marketing
, Vol. 3, No. 1, (1986), pp. 17-34 (coauthors: Alan Resnik).
"A Longitudinal View of Women's Role Portrayal in Television Advertising," Journal of the Academy of Marketing Science
, (1984), pp. 93-108 (coauthors: Paul J Solomon).
"Aristotle and Personal Selling," Journal of Personal Selling & Sales Management
, (1984), pp. 12-18 (coauthors: Roger A Dickinson, Dabney Townsend).
"Effects of Model Attractiveness in Sales Response," Journal of Advertising
, (1984), pp. 17-23, 33 (coauthors: Paul L Solomon).
"Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements," Journal of Marketing
, (1984), pp. 94-100 (coauthors: William M Pride).
"Effects of Narcissism and Religiosity on Church Ministers With Respect To Ethical Judgment, Confidence, and Forgiveness," Journal of Psychology and Theology
(coauthors: Chris Pullig, Charles Dickens).
Presentations and Proceedings
Basic or Discovery Scholarship
"Mirror, Mirror on the Wall: Who's Most Ethical of All?," presented at the Annual Conference of the Evangelical Theological Society/Southwest Region, Dallas, Texas, March 2013.
"I'm Number One!: Biblical Perspectives on Narcissistic Leadership," presented at the Making the Familiar Different, CBFA 2011 Annual Conference, Mount Vernon Nazarene University, Mount Vernon, Ohio, June 2011.
"Toward a Biblical Theology of Business Operations: The Unity and Diversity Challenge," presented at the CBFA Annual Conference, Equipping for the Marketplace, Southeastern University, Lakeland Florida, October 2010.