Directory

Directory

Marjorie Cooper (Caballero), Ph.D.

Professor - Marketing

Contact Information

Email:  Marjorie_Cooper@baylor.edu
Campus Phone:  (254) 710-4951
Fax:  (254) 710-1068
Mailing Address:  Baylor University One Bear Place #98007
Waco, TX  76798
Office Location:  Hankamer School of Business, Suite 215

Educational Background

  • MA - Biblical Studies, DALLAS THEOLOGICAL SEMINARY, 2011
  • Ph D - Business Administration, TEXAS A&M UNIV COLLEGE STA, 1981
  • MBA - Marketing, OKLAHOMA CITY UNIVERSITY, 1977
  • BA - Greek, WHEATON COLLEGE, 1970

Consulting

  • Management, Southern Artworks, Birmingham, AL (August 2006 - September 2009)
  • Research Consultant, Advertising Specialty Institute, Trevose, PA (January 2001 - December 2009)
  • Research Consultant, Promotional Products Association International, Irving, Texas (January 1983 - December 2000)

Awards and Honors

  • Top 100 Dash & Delight, Alpha Delta Pi (February 2012)
  • Baylor University Professor Award for Scholarship, Baylor University (May 2001)

Licensures and Certifications

  • Supply Chain Logistics, TOCICO (2005 - Present)
  • Thinking Process, TOCICO (2005 - Present)
  • Finance & Measurements, TOCICO (2001 - Present)
  • Fundamentals Certification, TOCICO (2001 - Present)
  • Project Management, TOCICO (2001 - Present)

Professional Memberships

  • Christian Business Faculty Association
  • Evangelical Philosophical Society
  • Evangelical Theological Association Southwest
  • Evangelical Theological Society
  • Theory of Constraints International Certification Organization

Publications

Basic or Discovery Scholarship

"I'm Number One! Does Narcissism Impair Ethical Judgment Even For the Highly Religious?," Journal of Business Ethics, Vol. 112, No. 1, (January 2013), pp. 167-176 (coauthors: Chris Pullig).

"Perspectives on the Augustinian/Neocene-Aquinian/BAM Discussion," Journal of Biblical Integration in Business, Vol. 15, No. 2, (October 2012), pp. 90-97.

"Traditional Strategy Models and Theory of Constraints (Chapter 17 of Theory of Constraints Handbook)," , April 2010.

"Traditional Strategy Models and Theory of Constraints," , Jim Cox and John Schleier (eds.), New York, NY, 2010, pp. 501-518.

Applied or Integration/Application Scholarship

"State-of-the-Industry 2009," Vol. 56, No. 8, (July 2009), pp. 46-79 (coauthors: Larry Basinait, Andy Cohen, et al.).

Basic or Discovery Scholarship

"Competitive Positioning of Promotional Products Sources Based on Client Perceptions and Experience," Journal of Promotion Management, Vol. 14, No. 3, (3rd Quarter 2008), pp. 375-389.

Applied or Integration/Application Scholarship

""State-of-the-Industry 2008" (Research report), Counselor, Vol. 55, No. 8 (co-authors Larry Basinait, Andy Cohen, et al.)," (July 2008).

Basic or Discovery Scholarship

"Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?," Journal of Business Research, Vol. 61, No. 4, (April 2008), pp. 292-299 (coauthors: Carol F. Gwin, Kirk Wakefield).

"Are We Sending Mixed Messages? How Philosophical Naturalism Erodes Ethical Instruction," Journal of Business Ethics, Vol. 75, No. 2, (October 2007), pp. 171-180.

Applied or Integration/Application Scholarship

The 2007 issue of Counselor earned both a Jesse H. Neal award for outstanding journalism and an ASBPE national award for best original research.

Basic or Discovery Scholarship

"Tying the Pieces Together: A Normative Framework for Integrating Sales and Project Operations," Industrial Marketing Management, Vol. 36, No. 2, (2007), pp. 173-182 (coauthors: Charlene Spoede Budd).

Applied or Integration/Application Scholarship

"State-of-the-Industry 2006" (Research report), Counselor, Vol. 53, No. 8 (co-authors Larry Basinait, Andy Cohen, et al.)

Basic or Discovery Scholarship

"Industrial Buyers' Risk Aversion and Channel Selection," Journal of Business Research, Vol. 59, No. 6, (2006), pp. 653-661 (coauthors: Jeff Tanner, Kirk Wakefield).

Applied or Integration/Application Scholarship

"State-of-the-Industry 2005 (Research report)," Counselor, Vol. 52, No. 8, (July 2005) (coauthors: Larry Basinait, Andy Cohen et al.).

Basic or Discovery Scholarship

"Customer Relationship Management: A Comparative Analysis of Family and Non-Family Business Practices," Journal of Small Business Management, Vol. 43, No. 3, (2005), pp. 242-256 (coauthors: Nancy Upton and Samuel Seaman).

"Improving On-time Service Delivery: The Case of Project as Product," Human Systems Management, Vol. 24, No. 1, (2005), pp. 67-81 (coauthors: Charlene Spoede Budd).

Applied or Integration/Application Scholarship

"Speak Agency Lingo For Best Results," Counselor, (November 2004), pp. 76-78.

"State-of-the-Industry 2004: A Statistical Snapshot of Promotional Products," Counselor, Vol. 51, No. 8, (July 2004), pp. 30-80 (coauthors: Larry Basinait, edited by Richard Kern).

"Are You A Hunter-Gatherer Or A Farmer?," Counselor, (May 2004), pp. 60-62 (coauthors: Charles S. Madden).

"How To Land the Big One," Counselor, (March 2004), pp. 56-58 (coauthors: Charles S. Madden).

Basic or Discovery Scholarship

"A Project Management Approach to Increasing Agency Margins," Journal of Promotion Management, Vol. 11, No. 1, (January 2004), pp. 29-49 (coauthors: Charlene W. Spoede).

Applied or Integration/Application Scholarship

"Don't Trip Over Service Quality," Counselor, (January 2004), pp. 62-64 (coauthors: Charles S. Madden).

"What Makes Promotional Products Work?," Counselor, (November 2003), pp. 48-50 (coauthors: Charles S. Madden).

"Knowing Where To Focus," Counselor, (September 2003), pp. 52-54 (coauthors: Charles S. Madden).

"Overview SOI 2003: Remarkable Resilience (+selections)," Counselor, Vol. 50, No. 8, (July 2003), pp. 10-11, 25, 26,.

"Ten Ways To Open The Door (And Keep It Open)," Counselor, (July 2003), pp. 56-58 (coauthors: Charles S. Madden).

"Helping Clients Be Good," Counselor, (May 2003), pp. 58 (coauthors: Charles S. Madden).

"Loyalty Rules To Live By," Counselor, (March 2003), pp. 62-64 (coauthors: Charles S. Madden).

Teaching and Learning Scholarship

"How Tight to Draw the Circle?," , Donald D. Schmeltekopf and Dianna M. Vitanza with Bradley J. B. Toben (eds.), Waco, Texas, 2003, pp. 153-158.

"Retailing," , Stamford, CT, 2003.

Applied or Integration/Application Scholarship

"The Role of Promotional Products in Business Transformation," Counselor, (January 2003), pp. 58-59 (coauthors: Charles S. Madden).

"Pump Up Your Sales Force, and They'll Pump Up Profits," Counselor, (November 2002), pp. 137-138 (coauthors: Charles S. Madden).

"Harvesting Value from Service Offerings," Counselor, (September 2002), pp. 167-168 (coauthors: Charles S. Madden).

"Does Focusing on Promotional Products Give You an Edge?," Counselor: State of the Industry 2002, Vol. 49, No. 8, (July 2002), pp. 42.

"Five Leadership Flaws That Can Kill a Business," Counselor, (July 2002), pp. 129-130 (coauthors: Charles S. Madden).

"Is the Cup Half-Full or Half-Empty?," Counselor: State of the Industry 2002, Vol. 49, No. 8, (July 2002), pp. 23.

"New Markets, New Clients," Counselor: State of the Industry 2002, Vol. 49, No. 8, (July 2002), pp. 65.

"Overview: State-of-the-Industry 2002," Counselor: State of the Industry 2002, Vol. 49, No. 8, (July 2002), pp. 11-Oct.

"What Makes Salespeople Shine?," Counselor, State of the Industry 2002, Vol. 49, No. 8, (July 2002), pp. 72.

"Do You Really Know Who You're Targeting?," Counselor, (May 2002), pp. 147-150 (coauthors: Charles S. Madden).

"Finding the Direction for Your Competitive Edge," Counselor, (March 2002), pp. 157-158 (coauthors: Charles S. Madden).

Basic or Discovery Scholarship

"Addressing the Conflicts Between Production and Marketing," Journal of Enterprise Resource Management, Vol. 9, (2002), pp. 23-32.

"Employee Perceptions of Award and Incentive Programs," Journal of Promotion Management, Vol. 8, No. 1, (2002), pp. 35-51.

"Managing Internal Markets: A Conceptual Framework Adapted from SERVQUAL," Marketing Review, Vol. 2, No. 3, (2002), pp. 253-265 (coauthors: Robert D. Straughan).

Applied or Integration/Application Scholarship

"Preserve That Promotional Budget!," (January 2002), pp. 153-156 (coauthors: Charles S. Madden).

"The CRM of the Crop," (November 2001), pp. 153-154 (coauthors: Charles S. Madden).

Teaching and Learning Scholarship

"Work Flow Case: Linking Marketing, Production, and Accounting in an Experiential Exercise," published online in Cases from Management Accounting Practice, 2001, www.imanet.org/content/InterestGroups/Academic/Volume16.pdf.

Applied or Integration/Application Scholarship

"What Do NASCAR and the World Wrestling Federation Have in Common?," (September 2001), pp. 167-168 (coauthors: Charles S. Madden).

"The Care and Handling of Lost Customers," (August 2001), pp. 76-79.

"How to Make Tech Work," (July 2001), pp. 161-163 (coauthors: Charles S. Madden).

"A Look Behind This Year's Numbers," (July 2001), pp. 17.

"Employee-Centered Programs," (July 2001), pp. 70.

"Face It-Customers are Procrastinators," (July 2001), pp. 48.

"The Internet Enigma," (July 2001), pp. 86A.

"What Makes a Company Operate Profitably?," (July 2001), pp. 37.

"The Annual Sales Volume Survey, Promotional Products Association International, Irving, TX 2000.," (May 2001).

"10 Ways to Make Products Work Harder," Counselor, (May 2001), pp. 187-188 (coauthors: Charles S. Madden).

"When Half a Market is More Powerful than a Whole," (March 2001), pp. 187-188 (coauthors: Charles S. Madden).

"How Do Your Buyers Buy? And What You Can Do About It!," (February 2001), pp. 72-74.

"Are You Marketing To Your Internal Customers?," (January 2001), pp. 223-226 (coauthors: Charles S. Madden).

Teaching and Learning Scholarship

Source Matter Expert for Advertising and Promotional Strategy, published at Xanedu.com for O'Donnell & Associates, LLC, Stamford, CT, 2000.

Applied or Integration/Application Scholarship

"Branding: Stake Your Position and Tell the World," (November 2000), pp. 177-179 (coauthors: Charles S. Madden).

"Will Distributors Be Squeezed Out of the Buying Process?," (November 2000), pp. 108-125.

"College Markets - Beyond the Bookstore," (September 2000), pp. 189-190 (coauthors: Charles S. Madden).

Promotional Products Marketing Survey, Promotional Products Association International, Irving, TX 2000.

"Creative Pricing for Competitive Advantage," (August 2000), pp. 130-139.

"Industry Sales Spring Higher Than Ever in 1999," (August 2000), pp. 130-139.

Basic or Discovery Scholarship

"Using the Theory of Constraints' Thinking Processes to Improve Problem-Solving Skills in Marketing," Journal of Marketing Education, Vol. 22, No. 2, (August 2000), pp. 137-146 (coauthors: Terry W. Loe).

Applied or Integration/Application Scholarship

"Strategic Planning Despite Uncertainty," (July 2000), pp. 149-151 (coauthors: Charles S. Madden).

"Striking Paydirt in the Professional Services Market," (May 2000), pp. 189-191 (coauthors: Charles S. Madden).

"Marketing and Sales: The Long and Short of It," (March 2000), pp. 60-65.

"New Insights for Better Client Relations," (March 2000), pp. 171-172 (coauthors: Charles S. Madden).

"Turning Market Theory Into Profitable Reality," (January 2000), pp. 215-216 (coauthors: Charles S. Madden).

Teaching and Learning Scholarship

"SBC Internet Services," a case for the Promotional Products Association International's Annual National Student Competition, 1999.

Presentations and Proceedings

Basic or Discovery Scholarship

"Mirror, Mirror on the Wall: Who's Most Ethical of all?," presented at the Evangelical Responses to Neo-Atheist Assaults on God's Goodness and Justice, Dallas, March 2013.

"I'm Number One!: Biblical Perspectives on Narcissistic Leadership," presented at the Making the Familiar Different, CBFA 2011 Annual Conference, Mount Vernon Nazarene University, Mount Vernon, Ohio, June 2011.

"Toward a Biblical Theology of Business Operations: The Unity and Diversity Challenge," presented at the CBFA Annual Conference, Equipping for the Marketplace, Southeastern University, Lakeland Florida, October 2010.

Basic or Discovery Scholarship

"Process Improvement Programs and Their Effects on Perceived Ethical Climate," presented at the 40th Annual Decision Sciences Institute Conference, New Orleans, Lousiana, November 2009 (coauthors: Elisabeth M. Umble, Millard M. Umble).
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