Marjorie Cooper

Professor - Marketing

Contact Information

Campus Phone:  (254) 710-4951
Fax:  (254) 710-1068
Mailing Address:  One Bear Place #98007
Waco, TX  76798-8007
Office Location:  Foster Business and Innovation 220.04

Educational Background

  • THM - General Studies, Dallas Theological Seminary
  • PHD - Business Administration, Texas A&M Univ College Sta
  • MBA - Marketing, Oklahoma City University
  • BA - Greek, Wheaton College

Work Experience

  • Professor of Marketing, Baylor University (1992 - Present)
  • Associate Professor of Marketing, Baylor University (1985 - 1992)
  • Assistant Professor of Marketing, Baylor University (1984 - 1985)


  • Management, Southern Artworks, Birmingham, AL (August 2006 - September 2009)
  • Research Consultant, Advertising Specialty Institute, Trevose, PA (January 2001 - December 2009)
  • Research Consultant, Promotional Products Association International, Irving, Texas (January 1983 - December 2000)

Awards and Honors

  • Top 100 Dash & Delight, Alpha Delta Pi (February 2012)
  • Baylor University Professor Award for Scholarship, Baylor University (May 2001)
  • Distinguished Paper Award, Southwestern Federation of Administrative Disciplines (1998)
  • Outstanding Paper Award, Journal of Marketing Education (February 1992)

Licensures and Certifications

  • Supply Chain Logistics, TOCICO (2005 - Present)
  • Thinking Process, TOCICO (2005 - Present)
  • Finance & Measurements, TOCICO (2001 - Present)
  • Fundamentals Certification, TOCICO (2001 - Present)
  • Project Management, TOCICO (2001 - Present)

Professional Memberships

  • Christian Business Faculty Association
  • Evangelical Philosophical Society
  • Evangelical Theological Association Southwest
  • Evangelical Theological Society
  • Theory of Constraints International Certification Organization


Basic or Discovery Scholarship

"Effects of Narcissism and Religiosity on Church Ministers With Respect To Ethical Judgment, Confidence, and Forgiveness," Journal of Psychology and Theology, Vol. 44, No. 1, (May 2016), pp. 42-54 (coauthors: Chris Pullig, Charles Dickens).

Applied or Integration/Application Scholarship

"The Centrality of Worship to Life and the Sabbath: Implications for Business," Journal of Biblical Integration in Business, Vol. 18, No. 1, (Summer 2015), pp. 21-33 (coauthors: Jay G. Caballero).

Basic or Discovery Scholarship

"I'm Number One! Does Narcissism Impair Ethical Judgment Even For the Highly Religious?," Journal of Business Ethics, Vol. 112, No. 1, (January 2013), pp. 167-176 (coauthors: Chris Pullig).

"Perspectives on the Augustinian/Neocene-Aquinian/BAM Discussion," Journal of Biblical Integration in Business, Vol. 15, No. 2, (Fall 2012), pp. 90-97.

"Traditional Strategy Models and Theory of Constraints," , New York, NY: McGraw-Hill, 2010, pp. 501-518.

"Competitive Positioning of Promotional Products Sources Based on Client Perceptions and Experience," Journal of Promotion Management, Vol. 14, No. 3, (3rd Quarter 2008), pp. 375-389.

"Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?," Journal of Business Research, Vol. 61, No. 4, (April 2008), pp. 292-299.

"Are We Sending Mixed Messages? How Philosophical Naturalism Erodes Ethical Instruction," Journal of Business Ethics, Vol. 75, No. 2, (October 2007), pp. 171-180.

"Tying the Pieces Together: A Normative Framework for Integrating Sales and Project Operations," Industrial Marketing Management, Vol. 36, No. 2, (2007), pp. 173-182.

"Industrial Buyers' Risk Aversion and Channel Selection," Journal of Business Research, Vol. 59, No. 6, (2006), pp. 653-661 (coauthors: Jeff Tanner, Kirk Wakefield).

"Customer Relationship Management: A Comparative Analysis of Family and Non-Family Business Practices," Journal of Small Business Management, Vol. 43, No. 3, (2005), pp. 242-256.

"Improving On-time Service Delivery: The Case of Project as Product," Human Systems Management, Vol. 24, No. 1, (2005), pp. 67-81.

"A Project Management Approach to Increasing Agency Margins," Journal of Promotion Management, Vol. 11, No. 1, (January 2004), pp. 29-49.

"Employee Perceptions of Award and Incentive Programs," Journal of Promotion Management, Vol. 8, No. 1, (2002), pp. 35-51.

"Using the Theory of Constraints' Thinking Processes to Improve Problem-Solving Skills in Marketing," Journal of Marketing Education, Vol. 22, No. 2, (August 2000), pp. 137-146.

"Expectations of Users of Specialty Advertising," Journal of Advertising Research, Vol. 32, No. 4, (1992), pp. 45-52 (coauthors: Charles S. Madden).

"Using Physical Attractiveness as an Advertising Tool: An Empirical Test of the Attraction Phenomenon," Journal of Advertising Research, Vol. 29, No. 4, (1989), pp. 16-22 (coauthors: Charles S. Madden).

"A Comparative Study of Incentives in a Sales Force Contest," Journal of Personal Selling & Sales Management, No. VII, (1988), pp. 55-58.

"Perceptions of the Specialty Advertising Industry: Implications for Business Marketers," Journal of Business & Industrial Marketing, Vol. 2, (1987), pp. 37-44 (coauthors: Charles S. Madden).

"Analysis of Information Content in U.S. and Japanese Magazine Advertising," Journal of Advertising, Vol. 15, No. 1, (1986), pp. 54 (coauthors: Charles S. Madden).

"The Attraction Paradigm in Dyadic Exchange," Psychology & Marketing, Vol. 3, No. 1, (1986), pp. 17-34.

"A Longitudinal View of Women's Role Portrayal in Television Advertising," Journal of the Academy of Marketing Science, (1984), pp. 93-108.

"Aristotle and Personal Selling," Journal of Personal Selling & Sales Management, (1984), pp. 12-18.

"Effects of Model Attractiveness in Sales Response," Journal of Advertising, (1984), pp. 17-23, 33.

"Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements," Journal of Marketing, (1984), pp. 94-100.

Presentations and Proceedings

Basic or Discovery Scholarship

"Will Donating My Time Make Me Look Good?: Role of Brand and Personality in Determining Donation of Time to Charitable Organizations," presented at the AMA Marketing and Public Policy Annual Conference, Washington, D.C., June 2015 (coauthors: Chris Pullig, Meredith David).
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