Marjorie Cooper (Caballero), Ph.D.

Professor - Marketing

Contact Information

Campus Phone:  (254) 710-4951
Fax:  (254) 710-1068
Mailing Address:  Baylor University One Bear Place #98007
Waco, TX  76798
Office Location:  Hankamer School of Business, Suite 215

Educational Background

  • MA - Biblical Studies, DALLAS THEOLOGICAL SEMINARY, 2011
  • Ph D - Business Administration, TEXAS A&M UNIV COLLEGE STA, 1981
  • BA - Greek, WHEATON COLLEGE, 1970


  • Management, Southern Artworks, Birmingham, AL (August 2006 - September 2009)
  • Research Consultant, Advertising Specialty Institute, Trevose, PA (January 2001 - December 2009)
  • Research Consultant, Promotional Products Association International, Irving, Texas (January 1983 - December 2000)

Awards and Honors

  • Top 100 Dash & Delight, Alpha Delta Pi (February 2012)
  • Baylor University Professor Award for Scholarship, Baylor University (May 2001)

Licensures and Certifications

  • Supply Chain Logistics, TOCICO (2005 - Present)
  • Thinking Process, TOCICO (2005 - Present)
  • Finance & Measurements, TOCICO (2001 - Present)
  • Fundamentals Certification, TOCICO (2001 - Present)
  • Project Management, TOCICO (2001 - Present)

Professional Memberships

  • Christian Business Faculty Association
  • Evangelical Philosophical Society
  • Evangelical Theological Association Southwest
  • Evangelical Theological Society
  • Theory of Constraints International Certification Organization


Applied or Integration/Application Scholarship

"The Centrality of Worship to Life and the Sabbath: Implications for Business," Journal of Biblical Integration in Business, Vol. 18, No. 1, (Summer 2015), pp. 21-33 (coauthors: Jay G. Caballero).

Basic or Discovery Scholarship

"I'm Number One! Does Narcissism Impair Ethical Judgment Even For the Highly Religious?," Journal of Business Ethics, Vol. 112, No. 1, (January 2013), pp. 167-176 (coauthors: Chris Pullig).

"Perspectives on the Augustinian/Neocene-Aquinian/BAM Discussion," Journal of Biblical Integration in Business, Vol. 15, No. 2, (Fall 2012), pp. 90-97.

"Traditional Strategy Models and Theory of Constraints," Theory of Constraints Handbook, Jim Cox and John Schleier (eds.), New York, NY: McGraw-Hill, 2010, pp. 501-518.

"Competitive Positioning of Promotional Products Sources Based on Client Perceptions and Experience," Journal of Promotion Management, Vol. 14, No. 3, (3rd Quarter 2008), pp. 375-389.

"Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?," Journal of Business Research, Vol. 61, No. 4, (April 2008), pp. 292-299 (coauthors: Carol F. Gwin, Kirk Wakefield).

"Are We Sending Mixed Messages? How Philosophical Naturalism Erodes Ethical Instruction," Journal of Business Ethics, Vol. 75, No. 2, (October 2007), pp. 171-180.

"Tying the Pieces Together: A Normative Framework for Integrating Sales and Project Operations," Industrial Marketing Management, Vol. 36, No. 2, (2007), pp. 173-182 (coauthors: Charlene Spoede Budd).

"Industrial Buyers' Risk Aversion and Channel Selection," Journal of Business Research, Vol. 59, No. 6, (2006), pp. 653-661 (coauthors: Jeff Tanner, Kirk Wakefield).

"Customer Relationship Management: A Comparative Analysis of Family and Non-Family Business Practices," Journal of Small Business Management, Vol. 43, No. 3, (2005), pp. 242-256 (coauthors: Nancy Upton and Samuel Seaman).

"Improving On-time Service Delivery: The Case of Project as Product," Human Systems Management, Vol. 24, No. 1, (2005), pp. 67-81 (coauthors: Charlene Spoede Budd).

"A Project Management Approach to Increasing Agency Margins," Journal of Promotion Management, Vol. 11, No. 1, (January 2004), pp. 29-49 (coauthors: Charlene W. Spoede).

"Employee Perceptions of Award and Incentive Programs," Journal of Promotion Management, Vol. 8, No. 1, (2002), pp. 35-51.

"Using the Theory of Constraints' Thinking Processes to Improve Problem-Solving Skills in Marketing," Journal of Marketing Education, Vol. 22, No. 2, (August 2000), pp. 137-146 (coauthors: Terry W. Loe).

"Expectations of Users of Specialty Advertising," Journal of Advertising Research, Vol. 32, No. 4, (1992), pp. 45-52 (coauthors: Charles S. Madden).

"Using Physical Attractiveness as an Advertising Tool: An Empirical Test of the Attraction Phenomenon," Journal of Advertising Research, Vol. 29, No. 4, (1989), pp. 16-22 (coauthors: Charles S. Madden, James R Lumpkin).

"A Comparative Study of Incentives in a Sales Force Contest," Journal of Personal Selling & Sales Management, No. VII, (1988), pp. 55-58.

"Perceptions of the Specialty Advertising Industry: Implications for Business Marketers," Journal of Business & Industrial Marketing, Vol. 2, (1987), pp. 37-44 (coauthors: Charles S. Madden).

"Analysis of Information Content in U.S. and Japanese Magazine Advertising," Journal of Advertising, Vol. 15, No. 1, (1986), pp. 54 (coauthors: Charles S. Madden, Shinya Matsukobo).

"The Attraction Paradigm in Dyadic Exchange," Psychology & Marketing, Vol. 3, No. 1, (1986), pp. 17-34 (coauthors: Alan Resnik).

"A Longitudinal View of Women's Role Portrayal in Television Advertising," Journal of the Academy of Marketing Science, (1984), pp. 93-108 (coauthors: Paul J Solomon).

"Aristotle and Personal Selling," Journal of Personal Selling & Sales Management, (1984), pp. 12-18 (coauthors: Roger A Dickinson, Dabney Townsend).

"Effects of Model Attractiveness in Sales Response," Journal of Advertising, (1984), pp. 17-23, 33 (coauthors: Paul L Solomon).

"Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements," Journal of Marketing, (1984), pp. 94-100 (coauthors: William M Pride).

"Effects of Narcissism and Religiosity on Church Ministers With Respect To Ethical Judgment, Confidence, and Forgiveness," Journal of Psychology and Theology (coauthors: Chris Pullig, Charles Dickens).

Presentations and Proceedings

Basic or Discovery Scholarship

"Mirror, Mirror on the Wall: Who's Most Ethical of All?," presented at the Annual Conference of the Evangelical Theological Society/Southwest Region, Dallas, Texas, March 2013.

"I'm Number One!: Biblical Perspectives on Narcissistic Leadership," presented at the Making the Familiar Different, CBFA 2011 Annual Conference, Mount Vernon Nazarene University, Mount Vernon, Ohio, June 2011.

"Toward a Biblical Theology of Business Operations: The Unity and Diversity Challenge," presented at the CBFA Annual Conference, Equipping for the Marketplace, Southeastern University, Lakeland Florida, October 2010.
Border Title