Jim Roberts

Professor - Marketing

Contact Information

Campus Phone:  (254) 710-4952
Fax:  (254) 710-1068
Mailing Address:  Baylor University One Bear Place #98007
Waco, TX  76798
Office Location:  HSB 220

Awards and Honors

  • Baylor University Outstanding Professor - Scholarship, Baylor University (2015)
  • "Go Beyond" Faculty Appreciation Gala, Beta Theta Pi (November 2014)
  • Certificate(s) for Exceptional Research, HSB Office of the Associate Dean for Research - Cindy Riemenschneider (September 2014)
  • Favorite Professor, Mortar Board (2013)
  • Book Honoree, Baylor Book Society (2012)
  • Promoted to full-professor of Marketing, Baylor University (December 17, 2007)
  • Baylor University Outstanding Professor - Scholarship, Baylor University (2003)


Basic or Discovery Scholarship

"My life has become a major distraction from my cell phone: Partner phubbing and relationship satisfaction among romantic partners," Computers in Human Behavior, (August 2015) (coauthors: Meredith David).

"I Need My Smartphone: A Hierarchical Model of Personality and Cell-phone Addiction," Personality and Individual Differences, Vol. Volume 79, No. Forthcoming, (2015), pp. 13–19 (coauthors: Chris Pullig, Chris Manolis).

"Does thin always sell? The moderating role of thin ideal internalization on advertising effectiveness," Atlantic Marketing Journal, (2015) (coauthors: Chloe' A. Roberts).

"Looking for happiness in all the wrong places: The moderating role of gratitude and affect in the materialism-life satisfaction relationship," (2015) (coauthors: Jo-Ann Tsang).

"Contingent Self-Esteem, Self-Presentational Concerns and Compulsive Buying," Psychology & Marketing, Vol. 31, No. 2, (February 2014), pp. 147-160 (coauthors: Chris Manolis, Chris Pullig).

"The invisible addiction: Cell-phone activities and addiction among male and female college students," Journal of Behavioral Addictions, (2014) (coauthors: Luc Honore Petnij Ya-Ya, Chris Manolis).

"Why Aren't Materialist's Happy? The Role of Gratitude and Need Satisfaction in the Relationship between materialism and Life Satisfaction," Personality and Individual Differences Journal, (2014) (coauthors: Jo-Ann Tsang, Tom Carpenter, Michael Frisch).

Shiny Objects: PHE, China, October 2013.

"Generation Y's Ethical Ideology and Its Potential Workplace Implications," Journal of Business Ethics, (September 2013) (coauthors: Douglas Grisaffe, Rebecca VanMeter, Lawrence B. Chonko).

"The Influence of Ethical Leadership and Regulatory Focus on Employee Outcomes," Business Ethics Quarterly, Vol. 23, No. 2, (April 2013), pp. 269-296 (coauthors: Mitchell J. Neubert, Ju-Chien C. Wu).

"A preliminary investigation of materialism and impulsiveness as predictors of technological addictions among young adults," Journal of Behavioral Addicitons, Vol. 2, No. 1, (March 2013) (coauthors: Stephen F. Pirog).

"Stress, Gender and Compulsive Buying Among Early Adolescents," Young Consumers, Vol. 13, No. 2, (Fall 2012) (coauthors: Camille Rose Roberts).

"Cooking Up a recipe For Self-Control: The Three Ingredients of Self-Control and its Impact on Self-Control," Journal of Marketing Theory and Practice, Vol. 20, No. 2, (Spring 2012), pp. 173-188.

"Money matters: Does the symbolic presence of money affect charitable giving and attitudes among adolescents?," (2012) (coauthors: Camille Rose Roberts).

"Subjective Well-Being Among Adolescent Consumers: The Effects of Materialism, Compulsive Buying, and Time Affluence," Applied Research in Quality of Life, Vol. 7, No. 2, (2012), pp. 117-135 (coauthors: Chris Manolis).

Published on November 8, 2011 by Harper Collins.

"Examining the Impact of Servant Leadership on Sales Performance," Journal of Personal Selling & Sales Management, Vol. 29, No. 4, (Fall 2009), pp. 351-365 (coauthors: Fernando Jaramillo, Douglas B. Grisaffe, Lawrence B. Chonko).

"The Virtuous Influence of Ethical Leadership Behavior: Evidence from the Field," Journal of Business Ethics, Vol. 90, No. 2, (2009), pp. 157-170 (coauthors: Mitchell J. Neubert, Dawn S. Carlson, K M Kacmar, Larry Chonko).

"Compulsive Buying: Does it Matter How it's Measured?," Journal of Economic Psychology, (Fall 2008) (coauthors: Chris Manolis).

"Interpersonal Influence and adolescent materialism and compulsive buying," Social Influence, (June 2008) (coauthors: Chris Manolis, Jeff Tanner).

"A critique and comparison of two scales from 15 years of studying compulsive buying," Psychological Reports, (February 2008) (coauthors: Chris Manolis, Vishal Kashyap).

"Regulatory Focus as a Mediator of the Influence of Initiating Structure and Servant Leadership on Employee Behavior," Journal of Applied Psychology, Vol. 93, No. 6, (2008), pp. 1220-1233 (coauthors: Mitchell J. Neubert, K M Kacmar, Dawn S. Carlson, Larry Chonko).

"The Role of Overload on Job Attitudes, Turnover Intentiuons, and sales Professional Performance," Journal of Business Research, (Fall 2007) (coauthors: Eli Jones, Larry Chonko, Deva Rangarajon).

"Adolescent Autonomy and the Impact of Family Structure on Materialism and Compulsive Buying," Journal of Marketing Theory and Practice, Vol. 14, No. 4, (Fall 2006), pp. 301-315 (coauthors: Chris Manolis, Jeff Tanner).

Teaching and Learning Scholarship

Small Business Management, February 2006 (coauthors: Carlos Moore, J. W. Petty, Leslie E. Palich).

Basic or Discovery Scholarship

"Developing a Measure of Socially Responsible Consumption in France," Marketing Management Journal, (2006) (coauthors: Agnes Francois-LeCompte).

"Diagnosing Sales Force Change Resistance: What can we Learn from the Addiction Literature," Marketing Management Journal, (2006) (coauthors: Larry chonko and Eli Jones).

"Materialism and Satisfaction with Over-all Quality of Life and Eight Life Domains," Social Indicators Research, (2006) (coauthors: Aimee Clement).

"Materialism and the Family Structure-Family Stress Relationship," Journal of Consumer Psychology, Vol. 15, No. 2, (2006), pp. 183-185 (coauthors: Jeff Tanner, Chris A. Manolis).

"Personality and Credit Card Misuse Among College Students: The Mediating Role of Impulsiveness," Journal of Marketing Theory and Practice, (2006) (coauthors: Steve Pirog).

"Materialism and the Family Structure - Family Stress Relation," Journal of Consumer Psychology, Vol. 15, No. 2, (2005), pp. 183-190 (coauthors: Jeff Tanner, Chris Manolis).

"Organizational Readiness for Change, Individual Fear of Change, and Sales Manager Performance: An Empirical Investigation," Journal of Personal Selling & Sales Management, Vol. 24, No. 1, (2004), pp. 7-17 (coauthors: Bill Weeks, Larry Chonko, Eli Jones).

"Creating a Partnership-Oriented Knowlege Creation Culture in Strategic Sales Alliances: A Conceptual Framework," Journal of Business & Industrial Marketing, (2003) (coauthors: Eli Jones, Larry Chonko).

"Development of a Relationship Selling Mindset: Organizational Influencers," Journal of Business-to-Business Marketing, (2003) (coauthors: Alan J. Dubinsky, Larry Chonko, Eli Jones).

"Does family Matter: Family Influences on Compulsive Buying in Mexico," Marketing Management Journal, Vol. 14, No. 1, (2003), pp. 45-62 (coauthors: Carol Gwin, Carlos Ruy Martinez).

"Family Structure, Materialism, and Compulsive Buying: A Re-Inquiry and Extension," Journal of the Academy of Marketing Science, Vol. 31, No. 3, (2003), pp. 300-311 (coauthors: Chris manolis, Jeff Tanner).

"Organizational Variables, Sales Force Perceptions of Readiness for Change, Learning and Performance Among Boundary Spanning Teams: A Conceptual framework and Propositions for Research," Industrial Marketing Management, (2003) (coauthors: Deva Rangarajan, Eli Jones, Larry Chonko).

"The Role of Environmental Turbulence, Readiness for Change, and Salesperson Learning in Success of Sales Force Change," Journal of Personal Selling & Sales Management, (2002) (coauthors: Larry Chonko, Eli Jones, Alan Dubinsky).

"The Role of Environmental Turbulence, Readiness to Change, and Salesperson Learning in the Success of Sales Force Change," Journal of Personal Selling & Sales Management, (2002) (coauthors: Larry Chonko, Eli Jones, and Alan Dubinsky).

"Money Attitudes, Credit Card Use, and Compulsive Buying Among American College Students," Journal of Consumer Affairs, Vol. 35, No. 2, (January 2001), pp. 213-241 (coauthors: Eli Jones).

Applied or Integration/Application Scholarship

"Materialism Cometh?," Baylor Business Review, Vol. 18, No. 2, (October 2000), pp. 9-Aug (coauthors: John F. Tanner, Jr.).

Basic or Discovery Scholarship

"Baby Boomers and Busters: An Exploratory Investigation of Attitudes Toward Marketing, Advertising, and Consumerism," Journal of Consumer Marketing, Vol. 17, No. 6, (2000), pp. 481-499 (coauthors: Chris Manolis).

"Compulsive Buying and Risky Behavior Among Adolescents," Psychological Reports, Vol. 86, No. 3, (2000), pp. 763-770 (coauthors: John F. Tanner, Jr.).

"Consuming in a Consumer Culture: College Students, Materialism, Status Consumption, and Compulsive Buying," Journal of Marketing Management, Vol. 26, (2000), pp. 76-91.

"Motivating Sales Entrepreneurs to Change: A Conceptual Framework of Factors Leading to Successful Change Management Initiatives in Sales Organizations," Journal of Marketing Theory and Practice, Vol. 8, No. 2, (2000), pp. 13-Jan (coauthors: Eli Jones, Larry Chonko).

"Sales Performance: Timing of Measurement and Type of Measurement Make a Difference," Journal of Personal Selling & Sales Management, Vol. 20, No. 1, (January 2000), pp. 23-36 (coauthors: Lawrence B. Chonko, Terry W. Loe, John F. Tanner, Jr.).

"Diagnosing Consumer Information Problems: An investigation of Deception in the Mail-Order Video Camcorder Market," Journal of Public Policy & Marketing, Vol. 11, (Fall 1992), pp. 37-44 (coauthors: Richard Easley, Charles S. Madden, Mark Dunn).

Presentations and Proceedings

"The Ethics of Over-Consumption," presented at the 19th Annual Stakeholder Dialogue, St. Paul, MN, April 2012.

"Shiny Objects," presented at the Institute of Supply Management (ISM), Baylor University, March 2012.

"Shiny Objects," presented at the Texas Convention of Family & Consumer Scientists, Waco, TX, February 2012.

"Shiny Objects and Financial Planning," presented at the Texas Study Group for NAPFA (National Association of Financial Advisors), Austin, TX, January 2012.

"Shiny Objects," presented at the Waco Ad Club monthly meeting, Ridgewood Country Club, Waco, TX, January 2012.

"Shiny Objects," presented at the Financial Fortitude Alumnae Chapter of Delta Sigma Theta, Waco, TX, November 2011.
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