CJ Jackson

Director - Communications & Marketing

Contact Information

Email:  Cynthia_Jackson@baylor.edu
Campus Phone:  (254) 710-7628
Fax:  (254) 710-1224
Mailing Address:  One Bear Place #98009
Waco, TX  76798-8009
Office Location:  HSB 108

Office Hours

M-F 8-5

Work Experience

  • Director, Marketing Communications, NCR Corporation (April 1999 - August 2002)
  • Columnist, Southwest Florida Business Magazine (August 1998 - April 1999)
  • Franchise Co-Owner, DirectBuy (January 1996 - April 1999)
  • External Communications Director, NCR Corporation (August 1986 - December 1995)

Awards and Honors

  • Gold Quill, International Association of Business Communicators (June 2008)
  • Best of Texas Silver (first place), Texas Public Relations Association (TPRA) (February 2008)
  • Best of Show, Judges' Award, dozens of gold, silver and bronze Addy Awards, Ad Club of Waco - American Advertising Federation (2008)
  • Bronze Anvil Award of Commendation, Public Relations Society of America (PRSA) (2008)
  • Communicator Award, International Academy of the Visual Arts (2008)
  • Gold Quill of Merit, International Association of Business Communicators (IABC) (2008)
  • Award of Excellence, District Council for Advancement and Support of Education (CASE) (May 2007)
  • Best of Texas Bronze, Texas Public Relations Association (TPRA) (May 2007)
  • Grand Award, District Council for Advancement and Support of Education (CASE) (May 2007)
  • Special Award, District Council for Advancement and Support of Education (CASE) (May 2007)
  • Special Award, District Council for Advancement and Support of Education (CASE) (May 2007)
  • Award of Excellence, Ad Club of Waco - American Advertising Federation (February 2006)
  • Best of Show, Ad Club of Waco - Advertising Federation (February 2006)
  • Gold Medal, Council for Advancement and Support of Education (CASE) (April 2005)
  • Winner, University & College Designers Association (UCDA) (2003)
  • Gold Quill, International Association of Business Communicators (IABC) (June 2001)
  • Bronze Flame Award, IABC Atlanta (2001)
  • Golden Flame Award, IABC Atlanta (2001)
  • Silver Flame Award, IABC Atlanta (2001)
  • 3 Addy Awards, Advertising Association of Silicon Valley (2000)
  • 3 Beacon Awards, Business Marketing Association (2000)
  • Best of the Best, IABC Atlanta (2000)
  • Best of the Best, IABC Silicon Valley (2000)
  • Quality Award, NCR Corporation (1992)
  • Award of Achievement, Society for Technical Communications (1988)

Professional Memberships

  • Board Member, Brazos Valley Public Broadcasting
  • Co-Chair, Marketing and Communications Council (MaCC), Association for the Advancement of Collegiate Schools of Business (AACSB) International
  • International Association of Business Communicators (IABC)
  • Public Relations Society of America (PRSA)

Presentations and Proceedings

Contributions to Practice

"LinkedIn and Tweeted Up: Using Social Networks to Communicate and Build Communities," Proceedings of the American Marketing Association Higher Education Marketing Symposium, Boston, MA, November 2009.

"Building Communities and Relationships While Still Getting Your Message Out -- Using Social Media," presented at the Interactive Austin '09, Austin, Texas, April 2009.

"LinkedIn and Tweeted Up: Using Social Networks to Communicate and Build Communities," presented at the Association for Advancement of Collegiate Schools of Business (AACSB) International: Building B-Schools, Washington, D.C., March 2009 (coauthors: Timothy M. Akin).

"Using Twitter to Promote and Strengthen Research," presented at the Social Media Breakfast, Waco, TX, January 2009.

"Benchmarking and Best Practices: The Business School Marketing/PR/Communications Function," presented at the AACSB International Conference and Annual Meeting, Honolulu, Hawaii, April 2008 (coauthors: Margaret Andrews, Yvonne Martin-Kidd, Gary McKillips).

"What Your PR/Marketing/Communications Staff Want You to Know but May be Afraid to Tell You," presented at the AACSB International Conference and Annual Meeting, Tampa, Florida, April 2007 (coauthors: Kathy Walsh, Gary McKillips).

"You and the New Media: How to Maneuver RSS Feeds, Podcasts and Blogs," presented at the PR 2.0 - Conference for PR Practitioners in the Electronic Age (Public Relations Society of America), Waco, TX, November 2006.

"Wielding a Wallop: High Impact Communications," presented at the Public Relations Student Society of America, Waco, TX, March 2005.

"Wielding a Wallop: High Impact Communications," presented at the Public Relations Society of America, Waco, TX, November 2004.

"Getting Started: Bringing Integrated Marketing Communications to the Business School," presented at the AACSB International Public and Media Relations Conference, Atlanta, GA, March 2004.
Baylor University