Christopher P. Blocker, Ph.D.
Ph D - Business Administration, UNIV TENNESSEE KNOXVILLE, 2007
MBA - Business Administration, TEXAS CHRISTIAN UNIVERSITY, 2000
BBA - Marketing, TEXAS CHRISTIAN UNIVERSITY, 1998
Global Account Manager, AT&T
Marketing Manager, Sprint Corporation
Professional Services Manager, AT&T
Awards and Honors
Baylor University Faculty Fellow (2012)
Robert and Robin Nitsche Outstanding Scholar, Hankamer Business School (2011)
Best Research Paper in the Global Marketing Conference Track, Academy of Marketing Science (May 2009)
Wayne Delozier Award for the Best Research Paper in Conference, Academy of Marketing Science (May 2009)
Professor of the Month, Baylor Panhellenic Council (April 2009)
My research, teaching, and consulting focuses on understanding what people value and desire in life and within marketplace relationships. I explore these topics across a variety of contexts with an increasing focus on social enterprises, global and domestic poverty, transformative consumer research, and subsistence marketplaces. Articles I've written have appeared in journals such as the Journal of Consumer Research, Journal of the Academy of Marketing Science, The Journal of Business Research, Journal of Personal Selling & Sales Management, Industrial Marketing Management, and others.
"Understanding Poverty and Promoting Poverty Alleviation Through Transformative Consumer Research," Journal of Business Research
, (2013) (coauthors: Julie Ruth, Srini Sridharan, et al.).
"Unpacking What a 'Relationship' Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience," Journal of Consumer Research
, (February 2012) (coauthors: Mark B Houston, Daniel J Flint).
"Polychronicity and Scheduling’s Role in Reducing Role Stress and Enhancing Sales Performance, forthcoming (2012)," Journal of Personal Selling & Sales Management
, (2012) (coauthors: Christophe Fournier, Bill Weeks, Lawrence Chonko).
"Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty," Journal of Research for Consumers
, (January 2012) (coauthors: Julie Ruth, Srini Sridharan, et al.).
"Proactive Customer Orientation and its Role for Creating Customer Value in Global Markets," Journal of the Academy of Marketing Science
, (April 2011) (coauthors: Daniel J Flint, Matthew B Myers, Stan Slater).
"Customer Value Anticipation, Customer Satisfaction and Loyalty: An Empirical Examination," Industrial Marketing Management
, (2010) (coauthors: Daniel J. Flint, Philip Boutin).
"The Dynamics of Satisfaction and Loyalty after Relational Transgressions," Journal of Services Marketing
"Modeling Customer Value Perceptions in Cross-Cultural Business Markets," Journal of Business Research
"Organizational Capacity for Change and Strategic Ambidexterity: Flying the Plane while Rewiring It," European Journal of Marketing
, Vol. 42, No. 9/10, (October 2008), pp. 915-925 (coauthors: William Q. Judge).
"Exploring the Dynamics of Customer Value in Cross-Cultural Business Relationships," Journal of Business & Industrial Marketing
, Vol. 22, No. 4/5, (September 2007), pp. 249-259 (coauthors: Daniel J Flint).
"Customer Segments as Moving Targets: Integrating Customer Value Dynamism into Segment Instability Logic," Industrial Marketing Management
, Vol. 36, No. 6, (August 2007), pp. 810-822 (coauthors: Daniel J Flint).
"Dissertation: Exploring the Role of Customer Desired Value Change and Relationship Adaptation in Global Business Services," (May 2007).
"The Role of the Sales Force in Value Creation and Appropriation: New Directions for Research, forthcoming (2012)," Journal of Personal Selling & Sales Management
(coauthors: Joe Cannon, Nick Panagapoulos, Jeff Sager).
Contributions to Practice
"Are We on the Same Wavelength? How Emotional Intelligence Interacts and Creates Value in Agent-Client Encounters," Keller Center Research Report
, (December 2010).
"Trying to Find and Keep Top-notch Agents for your Sales Team? Why Not Use the Person-Job Fit Approach?," Keller Center Research Report
, (December 2009) (coauthors: Bill Weeks).
"The Emotionally Intelligent Salesperson," Keller Center Research Report
, (August 2009).
"Lead Conversion: Adaptation, Influence, and Customer Value," Keller Center Research Report
, Vol. 1, No. 2, (November 2008).
"Want to Convert More Leads into Clients? Dig Deeper into What Customers Value," Keller Center Research Report
, Vol. 1, No. 1, (June 2008).
Presentations and Proceedings
"Conceptualizing the Role of Contentment in Consumption and Well-being," presented at the Research presentation to the faculty at HEC Paris, Paris, France, December 2012.
"Contentment in Consumption: Achieving Greater Well-being without More Stuff," presented at the Sustainable Consumption Colloquium, University of Wyoming, Laramie, Wyoming, October 2012.
"Using Consumption Practices to Countervail Stigma Experiences and Transform Self-Identity among the Homeless, as part of special session Countervailing the Effects of Poverty: Individual and Collective Strategies among Impoverished Consumers for Sustainable Well-Being," presented at the Association for Consumer Research, North American Conference, Vancouver, Canada, October 2012.
"Portraits of Poverty: From Consumption Desire to Subsistence Marketing," presented at the School of Management, Universidad de los Andes, Bogota, Colombia, September 2012.
"Deprivation of Desire, Tools of Desire, and Turning Points in Poverty," presented at the Consumer Culture Theory Conference, Oxford University, August 2012.
"Consumer Desire Deprivation and Trajectories in Poverty," presented at the Fourth Subsistence Marketplaces Conference, Chicago, IL, July 2012.
"The Role of Marketing Capabilities for Microventure Performance and Individual Well-being in Subsistence Markets," presented at the Fourth Subsistence Marketplaces Conference, Chicago, IL, July 2012.
"Does Marketing Strategy Matter for Microcredit Firms? Market Orientation, Innovation and Performance in Developing Economies," presented at the 2012 Babson College Entrepreneurship Research Conference, Fort Worth, TX, June 2012.
"Are There Conceptual Limits for the “Relationship” Metaphor in Channels Research?," presented at the 2012 Winter Marketing Educator's Conference, St. Petersburg , Florida, February 2012.
"Does Marketing Strategy Matter for Microcredit Firms? Market Orientation, Innovation and Performance in Developing Economies," Proceedings of the Frontiers of Entrepreneurship Research (FER)
, 2012, Vol. 2012.
"Deprivation of Desire: Exploring the Nature of Consumer Desire for Individuals Living within Conditions of Poverty," presented at the Consumer Culture Theory Workshop, Northwestern University, July 2011.
"Does Marketing Strategy Matter for the Poor? Market Orientation, Innovation and Performance in Microcredit Firms," Proceedings of the CK Prahalad: Reaching over Boundaries and Expanding Possibilities
, San Diego, CA, June 2011.
"Base of the Pyramid Market Construction in China: Co-creating Value for Organizations and Individuals," presented at the The Third Subsistence Marketplaces Conference: From Impactful Research to Sustainable Innovation, Chicago, IL, July 2010.
"Emotional Intelligence Symmetry in Consumer-Salesperson Interactions," presented at the Texas Marketing Faculty Colloquium, San Antonio, Texas, March 2010.
"Strategic Sensemaking and Value Creation at the Base of the Pyramid in China," Proceedings of the International Base of the Pyramid Conference
, Johannesburg, South Africa, November 2009.
"Customer Value Perceptions in Global Business Markets: Exploring the Strategic Potential for Standardization," Proceedings of the 2009 Academy of Marketing Science Conference
, Baltimore, Maryland, May 2009.