Directory

Directory

Brennan Davis, PhD

Assistant Professor - Marketing

Contact Information

Email:  Brennan_Davis@baylor.edu
Campus Phone:  (254) 710-4630
Fax:  (254) 710-1068
Mailing Address:  One Bear Place #98007
Waco, TX  76798
Office Location:  HB 227

Educational Background

  • Ph D - Marketing, UNIV CALIF IRVINE, 2008
  • MBA - Marketing, UNIVERSITY OF PENNSYLVANIA, 2003
  • BS - Mathematics, UNIV CALIF LOS ANGELES, 1992

Awards and Honors

  • Most Influential Research Article, Robert Wood Johnson Foundation (July 29, 2009)

Professional Memberships

  • American Marketing Association
  • Association for Consumer Research
  • board member, Transformative Consumer Research
  • none, Society for Consumer Psychology

Biography

Brennan Davis has a PhD in marketing from The Paul Merage School of Business at the University of California Irvine. He has also received an MBA from the University of Pennsylvania’s Wharton School of Business and a B.S. in mathematics from UCLA.

Publications

Basic or Discovery Scholarship

"Rethinking the Traditional Approach to Research Impact: Emergent Approaches to Impact for Transformative Consumer Research," Journal of Marketing Management, (December 2013) (coauthors: Ahmed Benmecheddal, Anastasia Seregina, Sonya Grier, Ekant Veer, Jeff Murray, Julie Ozanne).

"Introduction to the Special Issue on Transformative Consumer Research: Developing Theory to Mobilize Efforts that Improve Consumer and Societal Well-Being," Journal of Business Research, (Summer 2013) (coauthors: Cornelia Pechmann).

"Are All Proximity Effects Created Equal? Fast Food near Schools and Body Weight among Diverse Adolescents," Journal of Public Policy & Marketing, (Spring 2013).

"Reference Dependence and Conjoint Analysis," Review of Marketing Science, (September 2012) (coauthors: Imran Currim, Rakesh Sarin).

"Introduction to the Special Issue on Transformative Consumer Research for the Journal of Research for Consumers," Journal of Research for Consumers, Vol. 1, No. 19, (December 2011), pp. 1-4 (coauthors: Cornelia Pechmann).

"From Nutrients to Nurturance: A Conceptual Introduction to Food Well-being," Journal of Public Policy & Marketing, Vol. 30, No. 1, (May 2011), pp. 5–13 (coauthors: Lauren Block, Sonya Grier, Maura Scott).

"An Empirical Comparison of Methods for Clustering Problems: Are There Benefits from Having a Statistical Model?," Review of Marketing Science, Vol. 8, No. 3, (March 2011), pp. 34 (coauthors: Rick Andrews, Michael Brusco, Imran Currim).

"Proximity of Fast-Food Restaurants to Schools and Adolescent Obesity," American Journal of Public Health, Vol. 99, No. 3, (March 2009), pp. 505-510 (coauthors: Christopher Carpenter).

Presentations and Proceedings

"Center for Nonprofit and Social Enterprise," presented at the Hunger Summit, Waco, TX, October 2013.

"Transformative Consumer Research – Impacting People’s Well-Being with Nonprofit and Social Enterprise," presented at the Hunger Summit, Waco, TX, October 2013.

"The Normative Positioning Effect: Why Does Where We Consume Bias What We Choose?," presented at the 2013 Association for Consumer Research, Chicago, IL, October 2013.

"Groups Promoting Social Identification Mitigate Associations between Adolescent Gay-Bias Bully Victimization and Suicide Attempts," presented at the 2013 Marketing & Public Policy Conference, Washington D.C., June 2013.

"," presented at the 2013 Transformative Consumer Research conference, Lille, France, June 2013.

"Discussant," presented at the Population Association of America, New Orleans, LA, February 2013.

"Using Contextual Positioning to Infer Relevant Social Behavior," presented at the 2012 Association for Consumer Research, Vancouver, Canada, October 2012.

"How Consumers Process Information about Spatial Location: The Impact of Social Identification, Social Distance Perceptions and Construal," presented at the 2012 Marketing & Public Policy Conference, Atlanta, GA, June 2012.

"Transformative Consumer Research: What Is It?," presented at the Christian Business Faculty Association, Vancouver, Canada, June 2012.

Basic or Discovery Scholarship

"Using Contextual Positioning to Bias Healthier Social Behavior," presented at the Society for Consumer Psychology Conference, Las Vegas, NV, February 2012.

"," presented at the Digital Marketing Workshop, Washington DC, November 2011.

"Transformative Consumer Research: What Exactly Is It?," presented at the 2011 Transformative Consumer Research conference at Baylor University, Waco, TX, June 2011.

Basic or Discovery Scholarship

"Can Reference Objects Strengthen the Effect of Partitioning Food on Eating Less?," presented at the 2011 Marketing and Public Policy Conference, Washington DC, June 2011.

"Contextual Positioning Biases Social Consumption in the Absence of Norms," presented at the 2011 Marketing and Public Policy Conference, Washington DC, June 2011.

"How Social Proximity in Health Messages Reduces Calorie Consumption," presented at the 2011 Marketing and Public Policy Conference, Washington DC, June 2011.

Applied or Integration/Application Scholarship

"RESEARCH ROUNDTABLE III: FOOD ADVERTISING AND MARKETING TO CHILDREN AND YOUTH," presented at the Food Marketing Roundtable, Washington DC, April 2011.

Basic or Discovery Scholarship

"Place, Prosocial Activity and Unhealthy Consumption," presented at the 2011 American Marketing Association Winter Educators’ Conference, Austin, TX, February 2011.

"Social Facilitation of Brand Positioning," presented at the 2011 American Marketing Association Winter Educators’ Conference, Austin, TX, February 2011.

"Social Responsibility in Firms," presented at the Central Texas National Association of Product Managers, Waco, TX, October 2010.

"Helping Companies with Societal Responsibility through Marketing:Understanding Social Facilitation of Fast-Food Health Positioning and Other Marketing Examples," presented at the American Advertising Federation Monthy Meeting, Waco, TX, September 2010.

Basic or Discovery Scholarship

"An Investigation into Antecedents and Consequences of Deviant Consumption Behavior of Adolescent: A Socialization Perspective," Proceedings of the 2010 Marketing and Public Policy Conference, Denver, CO, May 2010.

Teaching and Learning Scholarship

"Clickers in the Classroom Panel Discussion," presented at the Educational Technology Showcase, Moody Library, April 2010.

"Adolescent obesity and proximity of fast-food restaurants," presented at the Interview on KWBU, Baylor, March 2010.

Basic or Discovery Scholarship

"Place, Prosocial Activity, and Unhealthy Consumption," Proceedings of the 2009 Association for Consumer Research NORTH AMERICAN CONFERENCE, Pittsburg, PA, October 2009.

"Empowering Consumers to Lead Healthier Lives," presented at the Second Transformative Consumer Research Conference, Villanova, PA, June 2009.

"Construal Level Theory and Unhealthy Consumption," Proceedings of the 2009 Marketing and Public Policy Conference, Washington DC, May 2009.
Border Title