Directory

Directory

Ann Mirabito, PhD

Contact Information

Email:  Ann_Mirabito@baylor.edu
Campus Phone:  (254) 710-3914
Fax:  (254) 710-1068
Office Location:  227 Hankamer

Office Hours

Tuesday and Thursday
11-12 and 3:30-4:30

Educational Background

  • Ph D - Marketing, TEXAS A&M UNIV COLLEGE STA, 2008
  • MBA - Business Administration, STANFORD UNIVERSITY, 1983
  • BA - Economics, DUKE UNIVERSITY, 1976

Work Experience

  • Vice President and CMO, Inspire Insurance Solutions (2000 - 2002)
  • Vice President and CMO, Rapidforms, Inc (1996 - 2000)
  • President, Greater Fulton (NY) Chamber of Commerce (1992 - 1996)
  • Vice President and Associate Publisher, Time-Life Books (1988 - 1992)
  • Director of Marketing, Vie de France (1987 - 1988)
  • Product Manager, Frito-Lay (1983 - 1987)
  • Technical Consultant, Chase Bank/Interactive Data Corp. (1979 - 1981)
  • Research Assistant, Federal Reserve Board (1976 - 1979)

Awards and Honors

  • Professor of the Month, Alpha Tau Omega Fraternity (June 2014)
  • Circle of Achievement, Mortar Board Honor Society (2009)
  • Rachel Hunter Moore Award for Outstanding Woman Faculty at Baylor University, Chi Omega (2008)

Biography

Dr. Ann Mirabito is a marketing professor at the Hankamer School of Business at Baylor University where she teaches the MBA Marketing Strategy and the EMBA Healthcare Marketing courses. For several years, she taught the undergraduate Principles of Marketing course for which she was honored with the Rachel Hunter Moore Award for Outstanding Woman Faculty at Baylor University.

A nationally recognized scholar on the use of marketing science to improve consumer well-being, Dr. Mirabito’s research is published in leading marketing and medical journals. She is frequently interviewed by national media and consults with leading organizations and with government agencies.

She researches ways to enhance consumer well-being from four perspectives:

1. Well-Being at Work – Her work examines positive paths for workplace wellness that support an individual’s dignity while strengthening organizational engagement, morale, and ROI. The work is summarized in the Harvard Business Review publication of “What's the Hard Return on Employee Wellness Programs?” and in medical journal articles.

2. Restoring Well-Being – The U.S. has arguably the finest healthcare in the world, but the healthcare delivery mechanism (in marketing parlance, the healthcare distribution channel) is frustrating for both providers and patients. Her research identifies novel approaches to improving consumer outcomes and satisfaction while reducing healthcare costs.

3. Threats to Well-Being – Behavioral addictions to cell phones, texting, gambling and other behaviors threaten consumers’ well-being. This research stream focuses on the use of marketing cues that promote and attenuate behavioral addictions.

4. Uncertainty and Well-Being – Well-being would be easier to achieve if the connections between behaviors and outcomes were more certain. Her research examines ways consumers evaluate risk information: How does the presentation of risk information (graphical or numerical) influence behavioral outcomes? How can consumers evaluate the quality of healthcare providers? How can consumers evaluate the fairness of prices of intangible services?

Before joining the Baylor faculty, Dr. Mirabito had an extensive career in brand management, customer relationship marketing, and public policy. She worked in consumer-facing (Time Life Books division of Time Warner, Frito-Lay), B2B (Chase Econometrics, Rapidforms, Inspire Insurance Solutions), government (Federal Reserve Board) and nonprofit organizations (Chamber of Commerce). Dr. Mirabito is an active volunteer in community organizations (board of trustees of WCNY public television) and with government (named by New York State Governor Mario Cuomo to head the Neighborhood Based Initiative program in Fulton, NY, and later by Governor George Pataki to the Governor’s Advisory Council for Women).

Publications

Basic or Discovery Scholarship

"The Death of Contracts," Duquesne Law Review, Vol. 52, No. 2, (Summer 2014), pp. 346-413 (coauthors: Franklin G Snyder).

Applied or Integration/Application Scholarship

"Show Me the Number: Communicating Probabilities and Tradeoffs in Real Estate Transactions," Keller Center Research Report, Vol. 6, No. 3 (September), (September 2013) (coauthors: Jesse R. Catlin, Elizbeth Gelfand Miller).

Basic or Discovery Scholarship

"On the Road to Addiction: Can Marketing Cues Block or Facilitate the Path?," Journal of Business Research, Vol. 66, No. 8, (August 2013), pp. 1219-26 (coauthors: Ingrid M Martin et al).

"Do-It-Yourself Employee Healthcare," MIT Sloan Management Review, Vol. 53, No. 2 Winter, (Winter 2012), pp. 15-16 (coauthors: Leonard L Berry, Gale Adcock).

Applied or Integration/Application Scholarship

"Using Workplace Wellness to Strengthen Your Sales Organization," No. September, (September 2011), pp. 1-5 (coauthors: William Baun, Leonard L. Berry).

Basic or Discovery Scholarship

"Partnering for Prevention with Workplace Health Promotion Programs," Mayo Clinic Proceedings, (April 2011) (coauthors: Leonard L. Berry).

"The Value of Worksite Health Promotion," Worksite Health Journal, International Association for Worksite Health Promotion, Vol. 2, No. 1, (March 2011) (coauthors: William Baun, Leonard Berry).

"Transforming Consumer Health," Journal of Public Policy & Marketing, Vol. 30, No. 1, (Spring 2011), pp. 14-22 (coauthors: Debra L. Scammon, Anand P. Keller, et al).

"From Use to Abuse: When Everyday Consumption Behaviors Morph Into Addiction," Journal of Research for Consumers, No. 19, (2011), pp. 1-8 (coauthors: Aditi Grover et al).

"What's the Hard Return on Employee Wellness Programs?," Harvard Business Review, Vol. 88, No. 12, (December 2010), pp. 105-112 (coauthors: Leonard L Berry, William Baun).

"Innovative Healthcare Delivery," Business Horizons, Vol. 53, No. 2, (March 2010), pp. 157-169 (coauthors: Leonard L. Berry).

"Lessons That Patient-Centered Medical Homes Can Learn From the Mistakes of HMOs," Annals of Internal Medicine, Vol. 152, No. 3, (February 2010), pp. 182-185 (coauthors: Leonard Berry).

Applied or Integration/Application Scholarship

"Is Your Picture Worth 1,000 Words?," No. August 2009, (August 2009).

"How Consumers Respond to Commissions," Vol. 1, No. 1, (June 2008).

Basic or Discovery Scholarship

"A Physicians’ Agenda for Working with Employers and Insurers," Mayo Clinic Proceedings, (Winter 2007) (coauthors: Leonard Berry, Sankey Williams, Frank Davidoff).

"Recapturing Marketing’s Mission," , Jagdish N. Sheth and Rajendra S. Sisodia (eds.), Armonk, NY, 2nd Quarter 2006 (coauthors: Leonard E Berry).

"A Health Care Agenda for Business," MIT Sloan Management Review, (Summer 2004) (coauthors: Leonard L Berry).

Presentations and Proceedings

Basic or Discovery Scholarship

"The Effect of Health Risk Presentation Format on Consumer Perceptions and Choice," Proceedings of the Marketing and Public Policy Conference, Washington DC, June 2013, Vol. in press (coauthors: Elizabeth G. Miller, Jesse R. Catlin).

"Strengthening Empathy and Directed Altruism," presented at the Wharton Customer Analytics Initiative Research Symposium, Philadelphia, December 2012 (coauthors: Morris George, Jeff Tanner, Susan Harford).

"Consumption Addiction: Developing a Research Agenda to Understanding How Consumers Progress from Normal to Maladaptive Consumption and Addiction," presented at the Association for Consumer Research, Vancouver, BC, October 2012.

Roundtable discussion designed to identify future research initiatives involving consumption addiction and the impact of marketing on the consumers’ progression towards or away from addiction.

""Images and Law" and "Privacy, History and Discourse"-Moderator," presented at the Law, Culture and the Humanities Annual Conference, Fort Worth, Texas, March 2012.

"Investing in Workplace Wellness to Build Workforce Resiliency," Proceedings of the Operational and Law Enforcement Workforce Resiliency, Washington, DC, September 2011.

"Engaging Reluctant Customers in Service Coproduction," presented at the The 12th International Research Symposium on Service Excellence in Management, Cornell University, Ithaca, NY, June 2011 (coauthors: Leonard L Berry).

"Addictive Consumption," presented at the Transformative Consumer Research, Waco, June 2011.

"Power to the People: Social Marketing Meets Social Movements," presented at the Conscious Capitalism, Boston, MA, May 2011 (coauthors: Leonard L Berry).

"Social Movements Meet Social Marketing," presented at the American Marketing Association Winter Educators Meeting, Austin, TX, February 2011 (coauthors: Leonard L Berry).

"Investing in Employee Health in the Workplace," presented at the Annual National Forum on Quality Improvement in Health Care, Orlando, December 2010 (coauthors: Leonard Berry).
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