- Use the new Plain English guidelines (Initiated in
US in 1989)
These guidelines encourage the use of common, everyday words,
except for necessary technical terms. These guidelines recommend
using "you" and other pronouns, active voice, and
short sentences.
- Clarify Connotations
Watch subtle shades of meaning that could confuse the learner.
Beware of "double verbs" within a sentence.
Example:
Such issues concern us. (issues and concern could both be used
as verbs).
- Make it Specific
People are prone to believe facts, not generalities. Include
definite people, places, things, and ideas.
- Use the Right Subject - What do you want to emphasize?
A noun as subject gives emphasis.
- Use Active Voice
A verb is in the active voice when the subject of the verb
performs the action.
- Avoid Colorless Verbs
Is, are, was, were, be, have been; There is; It is; You
are
- Keep Things Parallel
Words, phrases, clauses, verbs, tense, writing style
- Keep the Same Tense
Choose active, passive, or future, and stay with your choice.
- Choose Power Endings
Put potent adjectives and adverbs at the end of the sentence.
- Spare the Emphasis
Bold makes working words shout.
Italic allows words to whisper.
Underline emphasizes words, but means hyperlinks.
! loses its punch - avoid.
CAPS shout, but hamper reading.
Avoid spacing words: N O T E
Use * stars * around special words to attract attention
- Make it Eye Easy
Do not indent first paragraphs - flush them left.
Use white space.
Shun full justify; stick with left justify
Indent and italicize long quotes.
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