Tyrha Lindsey
Clinical Assistant Professor - Marketing
Contact Information
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Email:
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Tyrha_Lindsey@baylor.edu
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Mailing Address:
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One Bear Place #98007
Waco, TX 76706
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Office Location:
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Paul L. Foster Campus for Business and Innovation 220.31
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Educational Background
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PHD - Marketing, Rutgers University
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MBA - Marketing, Claremont Graduate School
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BS - Film and Digital Media, Northwestern University
Work Experience
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Clinical Assistant Professor of Marketing, Baylor University (2017 - Present)
Consulting
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Industry, thrive causemetics, Los Angeles, California (October 2020 - January 2021)
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Not-for-Profit, Accelerate Great Schools, Cincinnati, Ohio (December 1, 2018 - April 11, 2019)
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Non-Governmental Organization (NGO), National Domestic Violence Hotline, Austin, Texas (June 1, 2017 - December 30, 2017)
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Non-Governmental Organization (NGO), CURLS Girls Rule the World, Dallas, Texas (January 1, 2015 - December 2018)
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Non-Profit, Nepperhan Community Center, Yonkers, New York (January 2010 - Present)
Awards and Honors
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Baylor PLUS, HR Department at Baylor University (November 2021)
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Solid Gold Recognition for Outstanding Community Service, Baylor University (April 23, 2020)
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Best in 2018, The Center for Multicultural Science's Journal of Cultural Marketing Strategy (December 15, 2018)
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CLIMB Award, Cincinnati Chamber of Commerce (December 13, 2018)
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Certificate for Exceptional Research, Hankamer School of Business (October 23, 2018)
Professional Memberships
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President, Marketing Ethnic Faculty Association (August 10, 2019 - August 1, 2023)
Biography
Tyrha M. Lindsey-Warren is a marketing scholar, business executive, artist, and entrepreneur. She received her B.S. in TV/Film from Northwestern University and an MBA from the Peter F. Drucker School of Management at Claremont Graduate University. Dr. Lindsey-Warren has her PhD, with a concentration in Marketing, from Rutgers University. As a Consumer Behavior Scholar, Dr. Lindsey-Warren’s research streams are rooted in narrative transportation theory (i.e., storytelling) that exudes the emotion of empowerment and its impact on consumer attitudes, behaviors, purchase intention, and message recall. She also studies health edu-tainment, multicultural media and advertising, as well as movies. In addition, as the Managing Director of L.A.I. Communications (which stands for Lindsey & Associates International Communications), Dr. Lindsey-Warren has over fifteen years of experience working in marketing and public relations in Corporate America, the arts, entertainment and non-profit arenas. Such L.A.I. Comm clients include Bishop T.D. Jakes’ International Faith and Family Film festival at MegaFest, CURLS, Fairweather Faces, National Leadership Commission on AIDS, and the Domestic Violence Hotline. She has also worked in marketing and communications executive roles for Alvin Ailey American Dance Theater, United States Tennis Association and UniWorld Group. Honors and awards received include-The AMA’s Valuing Diversity Scholarship, Network Journal Magazine’s 40 Under Forty and YWCA’s People To Watch.
Publications
Basic or Discovery Scholarship
"A multi-contextual lens on racism and discrimination in the multicultural marketplace,"
Journal of the Association for Consumer Research, Vol. 8, No. 1, (January 2023) (coauthors: Christina Galalae, Eva Kipnis, Catherine Demangeot, Chris Pullig, et al).
Teaching and Learning Scholarship
"Case: Riding the Wave of the Natural Hair Movement: Product Line Extension at Curls, LLC.,"
, oxford: Oxford University Press, August 2022.
Basic or Discovery Scholarship
"“Empowered Storytelling? An Examination of Narrative Transportation and Empowerment in Storytelling and Its Impact on Millennial Consumers in a Global Pandemic,”,"
Journal Of Cultural Marketing Stratey, Vol. Volume 5, No. Number 2, Spring 2021, (March 2021), pp. 26 (coauthors: Christine Ringler, Jerome D. Williams, Geraldine Rosa Henderson).
Teaching and Learning Scholarship
"Advertising Week’s 2019 Trends Report “3 Things for Marketers: Making Your Marketing More Representative,”," (January 2020), pp. 1.
Basic or Discovery Scholarship
"Making Millennials Healthy: Using Health Edu-tainment to Impact Health Intentions and Behaviors,"
Journal Of Cultural Marketing Stratey, Vol. 4, No. 1, (August 2019), pp. 29-41 (coauthors: Charlene A. Dadzie).
"An Examination of Television Consumption of the U.S. Ethnic Audience:,"
Journal of Advertising Research, (March 2019) (coauthors: J.P. James).
"Journal for the Advancement of Marketing Education: Special Issue on Teaching Innovations in Sales Education," (2018) (coauthors: Andrea Dixon).
Applied or Integration/Application Scholarship
Entertainment for the Mind, Body, and Spirit (Chapter 5): Palgrave-MacMillan-UK, August 2017.
Basic or Discovery Scholarship
"Still Waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of color,"
Journal Of Cultural Marketing Stratey, (Winter 2017), pp. 10 (coauthors: Serdar Yayla).
Applied or Integration/Application Scholarship
"Author Meets Critics: Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers,”," Vol. Volume 22, Issue 2, No. Issue 2, Summer 2021 (coauthors: Raja Rajamannar, Paul Kurnit, Dawn Lerman, Mark Truss).
Basic or Discovery Scholarship
"“More Davids Than Goliaths?”-A Case For the Power of Small Firms To Be Stronger Innovators Compared to Larger Firms During a Global Pandemic," Vol. 13, No. 2.
Teaching and Learning Scholarship
Chuku, Yusuf and Tyrha M. Lindsey-Warren. "The Impact of Strategy in Today's Climate: An Interview with Yusuf Chuku."
Advertising & Society Quarterly, vol. 21 no. 3, 2020.
Project MUSE, doi:10.1353/asr.2021.0001.
Basic or Discovery Scholarship
Lindsey-Warren, Tyrha M., et al. "Roundtable on the State of the Advertising Industry: Equity and Inclusion Matters, Part II."
Advertising & Society Quarterly, vol. 21 no. 3, 2020.
Project MUSE, doi:10.1353/asr.2021.0009.
Teaching and Learning Scholarship
Lindsey-Warren, T.M., Chenevert, A., Chuku, Y., Gilroy, T., Howell, M., James, J.P., ... Thomas, K.D. (2020). Roundtable on the State of the Advertising Industry: Equity and Inclusion Matters, Part I.
Advertising & Society Quarterly 21(2), doi:10.1353/asr.2020.0016.
"Special Issue: Teaching Innovations in Sales Education for the Journal of Advancement of Marketing Education,"
Journal for Advancement of Marketing Education, Vol. 26, No. Special Issue.
Presentations and Proceedings
Basic or Discovery Scholarship
""Essential Cultural Recovery: African American Line Dancing- What Can Brands Learn Regarding Brand Loyalty and Consumer Bonds”," presented at the SCP Spring Meeting, Online, March 2022.