Richard Easley
Director, European Business Seminar - Marketing
Associate Professor - Marketing
Contact Information
Educational Background
-
PHD - Business Administration, University Of South Carolina Columbia
-
MBA - Management, East Tennessee State Univ
-
BS - Psychology, Tennessee Tech University
Work Experience
-
Guest Editor, Journal of Business Research (January 1, 2009 - December 1, 2013)
-
Associate Professor of Marketing, Baylor University (1996 - Present)
-
Assistant Professor of Marketing, Baylor University (1989 - 1996)
Consulting
-
Management, Selected Independent Funeral Homes, Austin, Texas (June 1, 2013 - January 31, 2017)
-
Management, World Cup Cafe/Mission Waco, Waco, Texas (May 15, 2011 - June 7, 2011)
-
Management, City of Waco, Waco, Texas (May 1, 2010 - June 15, 2010)
-
Management, Waco Convention and Visitors Bureau, Waco, Texas (May 1, 2010 - June 15, 2010)
-
Management, McLennan County Energy Efficiency, Waco, Texas (May 2009 - June 2009)
-
Management, Habitat for Humanity ReStores, Waco and Austin, Texas (May 2008 - June 2008)
-
When Government Competes With Private Enterprise, Greater Waco Chamber of Commerce (May 2007 - May 2007)
-
Analysis of Website Redesign and Comparative Analysis of Case Cities in US, Greater Waco Chamber of Commerce (June 2006 - July 2006)
-
Place Marketing/Comparative Analysis of Case Cities in US, Greater Waco Chamber of Commerce, Waco, Texas (May 2006 - May 2006)
Professional Memberships
-
Session Chair, Society for Marketing Advances
Publications
Teaching and Learning Scholarship
"A “Rolling” Classroom: The Ultimate Integration of Experiential Learning & A Vivid, Active “Classroom Experience”,"
Marketing Education Review, (February 2022).
"A “Rolling” Classroom: The Ultimate Integration of Experiential Learning & A Vivid, Active “Classroom Experience”," (September 2021).
Basic or Discovery Scholarship
"Abstract: The Faculty Recruitment-Retention Connection: A Strategic Approach.," No. 2018 Conference, New Orleans, LA., (February 2019), pp. 16 (coauthors: Mary F. Mobley, Michael Mobley).
"The Faculty Recruitment-Retention Connection: A Strategic Approach.,"
Atlantic Marketing Journal, Vol. 10, No. 2, Article 5., (November 2018) (coauthors: Mary F. Mobley, Michael Mobley).
"The Leadership Effects of Specific Personality Disorders on Ethical Cultural Environments," (November 2018) (coauthors: Mary F. Mobley, Michael Mobley).
"A Tale of Two Cultures: Revisiting Journal Editors' Views of Replication Research,"
Journal of Business Research, Vol. 66, No. 9, (2013), pp. 1457-1459 (coauthors: Charles S. Madden).
"Study Abroad Programs Roundtable," (November 2010).
"Teaching the Ethics Continuum: Consumer Ethics, Yes, Consumer Ethics, to Corporate Ethics," (November 2010) (coauthors: Charles S. Madden).
"Academic Journal Editor Perspectives on the Replicability of Research in the Natural and Behavioral Sciences,"
Journal of Business Research, (November 2009) (coauthors: Charles S. Madden, Van Gray).
"Issues on Replication in the Journal of Business Research," (November 2009) (coauthors: Charles S. Madden).
"Forty Years after “Broadening the Concept of Marketing” . . . Has Marketing’s Generalizability Peaked?," (November 2008) (coauthors: Charles S. Madden).
"Replication Research in the Marketing Discipline: A Ten-Year Reappraisal,"
Journal of Business Research, (July 2008) (coauthors: Charles S. Madden).
"Marketing Issues To Consider When Utilizing Governmental Services To Enhance Business Effectiveness: The Case of Exporting and Economic Development," (November 2007).
Teaching and Learning Scholarship
"The Minimester as a Marketing Tool," (November 2006).
"Generating High Involvement in the Classroom Setting: The Use of Real World Databases and Perceived Risk to Illustrate the Role of the Internet in Research, Privacy, and Its Impact on Society," (November 2004).
"Study Abroad Programs in a Post-9/11 Environment: Is the Book Being Re-Written On Overseas Educational Opportunities?," (November 2003) (coauthors: Dan Rajaratnam).
Applied or Integration/Application Scholarship
"Virtual Communities...The Power of Word-of-Mouth Transmission Via the Internet,"
Journal of Internet Marketing, Vol. 2, No. 1, (2002).
Teaching and Learning Scholarship
"Building a Web: A Multiple-Use Perspective on the Implementation of Internet-Based Educational Projects,"
Society For Marketing Advances, (2001).
Basic or Discovery Scholarship
"Conducting Marketing Science: The Role of Replication in the Research Process,"
Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Mark G. Dunn, Charles S. Madden).
"Conducting Marketing Science: The Role of Replication in the Research Process,"
Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Charles S. Madden, Mark Dunn).
"Introduction: Replications and Extensions in Marketing and Management Research,"
Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 3-Jan (coauthors: Charles S. Madden).
"How Journal Editors View Replication Research,"
Journal of Advertising, Vol. 24, (Winter 1995), pp. 77-87 (coauthors: Charles S. Madden, Mark Dunn).
"Diagnosing Consumer Information Problems: An investigation of Deception in the Mail-Order Video Camcorder Market,"
Journal of Public Policy & Marketing, Vol. 11, (Fall 1992), pp. 37-44 (coauthors: Jim Roberts, Charles S. Madden, Mark Dunn).
Presentations and Proceedings