Directory

Directory

Richard Easley

Director, European Business Seminar - Marketing
Associate Professor - Marketing

Contact Information

Email:  Richard_Easley@baylor.edu
Homepage:  http://business.baylor.edu/Richard_easley/home.htm
Fax:  (254) 710-1068
Mailing Address:  One Bear Place #98007
Waco, TX  76706
Office Location:  Paul L. Foster Campus for Business and Innovation 220.07

Educational Background

  • PHD - Business Administration, University Of South Carolina Columbia
  • MBA - Management, East Tennessee State Univ
  • BS - Psychology, Tennessee Tech University

Work Experience

  • Guest Editor, Journal of Business Research (January 1, 2009 - December 1, 2013)
  • Associate Professor of Marketing, Baylor University (1996 - Present)
  • Assistant Professor of Marketing, Baylor University (1989 - 1996)

Consulting

  • Management, Selected Independent Funeral Homes, Austin, Texas (June 1, 2013 - January 31, 2017)
  • Management, World Cup Cafe/Mission Waco, Waco, Texas (May 15, 2011 - June 7, 2011)
  • Management, City of Waco, Waco, Texas (May 1, 2010 - June 15, 2010)
  • Management, Waco Convention and Visitors Bureau, Waco, Texas (May 1, 2010 - June 15, 2010)
  • Management, McLennan County Energy Efficiency, Waco, Texas (May 2009 - June 2009)
  • Management, Habitat for Humanity ReStores, Waco and Austin, Texas (May 2008 - June 2008)
  • When Government Competes With Private Enterprise, Greater Waco Chamber of Commerce (May 2007 - May 2007)
  • Analysis of Website Redesign and Comparative Analysis of Case Cities in US, Greater Waco Chamber of Commerce (June 2006 - July 2006)
  • Place Marketing/Comparative Analysis of Case Cities in US, Greater Waco Chamber of Commerce, Waco, Texas (May 2006 - May 2006)

Professional Memberships

  • Session Chair, Society for Marketing Advances

Publications

Teaching and Learning Scholarship

"A “Rolling” Classroom: The Ultimate Integration of Experiential Learning & A Vivid, Active “Classroom Experience”," Marketing Education Review, (February 2022).

"A “Rolling” Classroom: The Ultimate Integration of Experiential Learning & A Vivid, Active “Classroom Experience”," (September 2021).

Basic or Discovery Scholarship

"Abstract: The Faculty Recruitment-Retention Connection: A Strategic Approach.," No. 2018 Conference, New Orleans, LA., (February 2019), pp. 16 (coauthors: Mary F. Mobley, Michael Mobley).

"The Faculty Recruitment-Retention Connection: A Strategic Approach.," Atlantic Marketing Journal, Vol. 10, No. 2, Article 5., (November 2018) (coauthors: Mary F. Mobley, Michael Mobley).

"The Leadership Effects of Specific Personality Disorders on Ethical Cultural Environments," (November 2018) (coauthors: Mary F. Mobley, Michael Mobley).

"A Tale of Two Cultures: Revisiting Journal Editors' Views of Replication Research," Journal of Business Research, Vol. 66, No. 9, (2013), pp. 1457-1459 (coauthors: Charles S. Madden).

"Study Abroad Programs Roundtable," (November 2010).

"Teaching the Ethics Continuum: Consumer Ethics, Yes, Consumer Ethics, to Corporate Ethics," (November 2010) (coauthors: Charles S. Madden).

"Academic Journal Editor Perspectives on the Replicability of Research in the Natural and Behavioral Sciences," Journal of Business Research, (November 2009) (coauthors: Charles S. Madden, Van Gray).

"Issues on Replication in the Journal of Business Research," (November 2009) (coauthors: Charles S. Madden).

"Forty Years after “Broadening the Concept of Marketing” . . . Has Marketing’s Generalizability Peaked?," (November 2008) (coauthors: Charles S. Madden).

"Replication Research in the Marketing Discipline: A Ten-Year Reappraisal," Journal of Business Research, (July 2008) (coauthors: Charles S. Madden).

"Marketing Issues To Consider When Utilizing Governmental Services To Enhance Business Effectiveness: The Case of Exporting and Economic Development," (November 2007).

Teaching and Learning Scholarship

"The Minimester as a Marketing Tool," (November 2006).

"Generating High Involvement in the Classroom Setting: The Use of Real World Databases and Perceived Risk to Illustrate the Role of the Internet in Research, Privacy, and Its Impact on Society," (November 2004).

"Study Abroad Programs in a Post-9/11 Environment: Is the Book Being Re-Written On Overseas Educational Opportunities?," (November 2003) (coauthors: Dan Rajaratnam).

Applied or Integration/Application Scholarship

"Virtual Communities...The Power of Word-of-Mouth Transmission Via the Internet," Journal of Internet Marketing, Vol. 2, No. 1, (2002).

Teaching and Learning Scholarship

"Building a Web: A Multiple-Use Perspective on the Implementation of Internet-Based Educational Projects," Society For Marketing Advances, (2001).

Basic or Discovery Scholarship

"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Mark G. Dunn, Charles S. Madden).

"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Charles S. Madden, Mark Dunn).

"Introduction: Replications and Extensions in Marketing and Management Research," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 3-Jan (coauthors: Charles S. Madden).

"How Journal Editors View Replication Research," Journal of Advertising, Vol. 24, (Winter 1995), pp. 77-87 (coauthors: Charles S. Madden, Mark Dunn).

"Diagnosing Consumer Information Problems: An investigation of Deception in the Mail-Order Video Camcorder Market," Journal of Public Policy & Marketing, Vol. 11, (Fall 1992), pp. 37-44 (coauthors: Jim Roberts, Charles S. Madden, Mark Dunn).

Presentations and Proceedings

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