Patsy Norman

Associate Professor - Entrepreneurship and Corporate Innovation

Contact Information

Fax:  (254) 710-1093
Mailing Address:  One Bear Place #98013
Waco, TX  76706
Office Location:  Paul L. Foster Campus for Business and Innovation¬†410.06

Work Experience

  • Associate Dean of Graduate Programs, Baylor University (January 1, 2022 - Present)
  • Associate Professor of Management, Baylor University (August 1, 2004 - Present)
  • Assistant Professor of Management, Baylor University (August 1, 1997 - July 31, 2004)
  • Captain/Systems Contract Manager, United States Air Force (October 1991 - September 1993)
  • Second and First Lieutenant/Contract Administrator and Price Analyst, United States Air Force (October 1986 - May 1990)


  • Management, Calvary Baptist Church, Waco, TX (January 2010 - June 27, 2010)

Awards and Honors

  • Outstanding Faculty Member, Teaching (Tenured), Baylor University (April 2023)
  • Runner-Up for The Curtis E. Tate Jr. Award, North American Case Research Association (October 2022)
  • Teaching Excellence Award (Tenured), Hankamer School of Business (April 2022)
  • Outstanding Reviewer, Management Teaching Review (December 2019)
  • Outstanding Reviewer, Strategic Mgt Society, Knowledge & Innovation Int Grp (October 20, 2019)
  • Outstanding Reviewer, Strategic Mgt Society, Knowledge & Innovation Int Grp (September 23, 2018)
  • Best Paper in Strategic Management Track, Southern Management Association (October 26, 2016)
  • Outstanding Reviewer, BPS Division, Academy of Management (August 8, 2016)
  • Outstanding Reviewer, TIM Division, Academy of Management (2011)

Professional Memberships

  • Southern Management Association (2016 - Present)
  • Academy of Management (1993 - Present)
  • Strategic Management Society (1993 - Present)


Basic or Discovery Scholarship

"Resources Matter: Examining the Effects of Resources on the State of Firms Following Downsizing," Journal of Management, Vol. 39, No. 7, (November 2013), pp. 2009-2038 (coauthors: Frank Butler, Annette Ranft).

"A Longitudinal Study of the Impact of R&D, Patents, and Product Innovation on Firm Performance," Journal of Product Innovation Management, Vol. 27, No. 5, (3rd Quarter 2010), pp. 725-740 (coauthors: Kendall W. Artz, Don Hatfield, Laura Cardinal).

"Does It Pay to Be Different? Competitive Non-Conformity Under Different Regulatory Regimes," Journal of Business Research, Vol. 60, No. 11, (November 2007), pp. 1135-1143 (coauthors: Kendall W. Artz).

"Whither Reputation? The Effects of Different Stakeholders," Business Horizons, Vol. 47, No. 5, (September 2004), pp. 25-32 (coauthors: Richard J. Martinez).

"Knowledge Acquisition, Knowledge Loss, and Satisfaction in High Technology Alliances," Journal of Business Research, Vol. 57, No. 6, (June 2004), pp. 610-619.

"Exploring Attributes of Trustworthiness: A Classroom Exercise," Journal of Management Education, Vol. 28, No. 2, (April 2004), pp. 224-249 (coauthors: Roger C. Mayer).

"The Role of Paradoxical Logic in Innovation: The Case of Intel," Journal of High Technology Management Research, The, Vol. 15, No. 1, (February 2004), pp. 51-71 (coauthors: L. E. Palich, L. P. Livingstone, & G. R. Carini).

"Protecting Knowledge in Strategic Alliances: Resource and Relational Characteristics," Journal of High Technology Management Research, The, Vol. 13, (2002), pp. 177-202.

Teaching and Learning Scholarship

"CorrTech Systems, Inc: A Large Company Seeks Small Partners," (2002), pp. 666-668 (coauthors: J. Calhoun).

"You Make the Call: Bill Moss Considers China," (2002), pp. 114 (coauthors: J. Calhoun).

"You Make the Call: Selecting Organizational Form," (2002), pp. 267 (coauthors: J. Calhoun).

Basic or Discovery Scholarship

"Buyer-Supplier Contracting: Contract Choice and Ex Post Negotiation Costs," Journal of Managerial Issues, (January 2002) (coauthors: Kendall W. Artz).

"Corporate Entrepreneurship: A Longitudinal Examination of Innovative Efficiency, Patents, and Firm Performance," (2001) (coauthors: Kendall W. Artz).

"Are Your Secrets Safe? Knowledge Protection in Strategic Alliances," Business Horizons, Vol. 44, No. 6, (2001), pp. 51-60.

"Technological Complexity and the New Architecture of Competition," , 1997, pp. pp. 5-16.

Presentations and Proceedings

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