Meredith E. David
Associate Professor - Marketing
Contact Information
Educational Background
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PHD, University Of South Carolina Columbia
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MBA - Business Administration, Wake Forest University
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BSBA - Marketing, Univ South Carolina Columbia
Work Experience
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Associate Professor, Baylor University (August 2020 - Present)
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Assistant Professor of Marketing, Baylor University (June 2014 - August 2020)
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Full-time Instructor, University of South Carolina (August 2013 - May 2014)
Awards and Honors
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Recognized Researcher with a National Reputation as an Expert in Consumer Behavior, Baylor University (December 5, 2020)
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Tenure Recipient, Baylor University (2020)
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Invited Speaker, Budapest Business School (2019)
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Outstanding Reviewer, Computers in Human Behavior (2017)
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Young Researcher Award, Hankamer School of Business, Baylor University (April 21, 2016)
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Invited Speaker and Workshop Host, Monterrey Institute of Technology and Higher Education (Instituto Tecnológico y de Estudios Superiores de Monterrey, ITESM) (September 10, 2015)
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Best Paper Award, Consumer Behavior Track, American Marketing Association (August 3, 2014)
Professional Memberships
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Society for Consumer Psychology (January 2019 - Present)
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Member, Association for Consumer Research (January 2015 - Present)
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Member, American Marketing Association (January 2014 - Present)
Publications
Basic or Discovery Scholarship
"The Epidemic of Loneliness: A Nine-Year Longitudinal Study of the Impact of Passive and Active Social Media Use on Loneliness,"
Personality and Social Psychology Bulletin, (October 2024) (coauthors: Jim A. Roberts, Philip Young).
Teaching and Learning Scholarship
David, Fred R., Forest R. David, and Meredith E. David (2024)
, Strategic Management Concepts and Cases – A Competitive Advantage Approach, 18th Edition. Pearson Education: Hoboken, N.J.
"Strategic Management Concepts and Cases – A Competitive Advantage Approach, 17th Global Edition.," No. 17th Global Edition, (January 2023) (coauthors: Fred R David, Forest R David).
Basic or Discovery Scholarship
"For God’s Sake: Integrating the Theory of Reasoned Action and Technology Acceptance Model to Predict Smartphone Use During Church Services,"
International Journal of Human-Computer Interaction, (November 2022) (coauthors: James A. Roberts).
"Partner Phubbing and Relationship Satisfaction Through the Lens of Social Allergy Theory,"
Personality and Individual Differences, (September 2022) (coauthors: Jim Roberts).
"Partner Phubbing as a Social Allergen: Support for a Dual Process Model,"
Human Behavior And Emerging Technologies, (February 2022) (coauthors: Jim Roberts).
"On the Outside Looking In: Social Media Intensity, Social Connection and User Well-Being: The Moderating Role of Passive Social Media Use,"
Canadian Journal Of Behavioural Science, (2022) (coauthors: Jim Roberts).
"Me, My Smartphone, and I: Development of the Smartphone Orientation Scale (SOS),"
International Journal of Human-Computer Interaction, (2022) (coauthors: Jim Roberts).
"The Pandemic Within a Pandemic: Testing a Sequential Mediation Model to Better Understand Racial/Ethnic Disparities in COVID-19 Preventive Behavior,"
Healthcare, Vol. 9, No. 2, (February 2021), pp. 230-244 (coauthors: Jim A Roberts).
Applied or Integration/Application Scholarship
"Closing the Gap Between Graduates’ Skills and Employers’ Requirements: A Focus on the Strategic Management Capstone Business Course,"
Administrative Sciences, Vol. 11, No. 1, (2021), pp. 10-26 (coauthors: Fred R. David, Forest David).
Basic or Discovery Scholarship
"Investigating the Impact of Partner Phubbing on Romantic Jealousy and Relationship Satisfaction: The Moderating Role of Attachment Anxiety,"
Journal of Social and Personal Relationships, (2021) (coauthors: Jim Roberts).
Applied or Integration/Application Scholarship
"Testing and Enhancing A Pivotal Organizational Structure Decision-making Model,"
International Journal of Strategic Decision Sciences, (2021) (coauthors: Fred R David, Forest R David).
"PetMed Express, Inc.," (January 2020).
Basic or Discovery Scholarship
"Business Curricula: Coverage of Employability Skills in a Strategic Management Course,"
SAM Advanced Management Journal, Vol. 85, No. 1, (2020), pp. 1-15 (coauthors: Forest R David, Fred R David).
"Developing and Testing a Scale Designed to Measure Perceived Phubbing,"
International Journal of Environmental Research and Public Health, (2020) (coauthors: Jim Roberts).
"Boss Phubbing, Trust, Job Satisfaction and Employee Performance,"
Personality and Individual Differences, Vol. 155, No. 1, (2020) (coauthors: Jim Roberts).
"The social media party: Fear of missing out, social media intensity, connection, and well-being,"
International Journal of Human-Computer Interaction, Vol. 36, (2020), pp. 386-392 (coauthors: Jim Roberts).
"An Assessment of Attachment Style Measures in Marketing,"
European Journal of Marketing, Vol. 54, No. 12, (2020), pp. 3015-3049 (coauthors: Kealy Carter, Claudio Alvarez).
Teaching and Learning Scholarship
David, Fred R., Forest R. David, and Meredith E. David (2020),
Strategic Management Concepts and Cases: A Competitive Advantage Approach, 17
th Edition. Hoboken, NJ: Pearson Education, Inc.
Strategic Management Concepts and Cases: A Competitive Advantage Approach: Pearson Education, Inc., January 2020 (coauthors: Fred R David, Forest R David).
Basic or Discovery Scholarship
"Family conflict and adolescent compulsive buying behavior,"
Young Consumers, Vol. 20, No. 3, (August 2019), pp. 208-218 (coauthors: Jim Roberts, Chris Pullig).
"Holier Than Thou: Investigating the Relationship Between Religiosity and Charitable Giving,"
International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 23, No. 1, (2019), pp. 1-8 (coauthors: Jim Roberts).
"I Love the Product but Will You? The Role of Interpersonal Attachment Styles in Social Projection,"
Psychology & Marketing, Vol. 35, No. 3, (March 2018), pp. 197-209.
"Too Much of a Good Thing: Investigating the Association between Actual Smartphone Use and Individual Well-being,"
International Journal of Human-Computer Interaction, Vol. 34, No. 3, (2018), pp. 265-275 (coauthors: Jim Roberts, Brett Christenson).
"The Role of Interpersonal Attachment Styles in Shaping Consumer Preferences for Products Shown in Relational Ads,"
Personality and Individual Differences, Vol. 109, No. 15, (2017), pp. 44-50 (coauthors: William Bearden).
"Are Key Marketing Topics Adequately Covered in Strategic Management,"
Journal of Strategic Marketing, Vol. 25, No. 5, (2017), pp. 405-417 (coauthors: Fred R. David).
"Priced Just For Me: The Role of Interpersonal Attachment Style on Consumer Responses to Customized Pricing,"
Journal of Consumer Behavior, Vol. 16, No. 6, (2017), pp. 26-37 (coauthors: William O Bearden, Kelly L Haws).
"Put down your phone and listen to me: How boss phubbing undermines the psychological conditions necessary for employee engagement,"
Computers in Human Behavior, Vol. 75, (2017), pp. 206-217 (coauthors: Jim Roberts).
"Strategic Planning for Individuals: A Proposed Framework and Method,"
SAM Advanced Management Journal, Vol. 82, No. 4, (2017), pp. 40-51 (coauthors: Fred R David).
"The Effects of Pro-environmental Demarketing on Consumer Attitudes and Actual Consumption,"
Journal of Marketing Theory and Practice, Vol. 25, No. 3, (2017) (coauthors: Edward Ramirez, Saeed Tajdini).
"The Quantitative Strategic Planning Matrix: A New Marketing Tool,"
Journal of Strategic Marketing, Vol. 25, No. 4, (2017), pp. 342-352 (coauthors: Fred R David, Forest R David).
"Phubbed and Alone: Phone Snubbing, Social Exclusion, and Attachment to Social Media,"
Journal of the Association for Consumer Research, Vol. 2, No. 2, (2017), pp. 155-163 (coauthors: James A. Roberts).
Applied or Integration/Application Scholarship
"The Integration of Marketing Concepts in Strategic Management Courses: An Empirical Analysis,"
SAM Advanced Management Journal, (2017) (coauthors: Fred R David, Forest R David).
Basic or Discovery Scholarship
""Too much of a good thing: Investigating the association between actual smartphone use and individual well-being"," (January 2017) (coauthors: Jim Roberts, Brett Christenson).
"Saying “No” to Cake or “Yes” to Kale: Approach and Avoidance Strategies in Pursuit of Health Goals,"
Psychology & Marketing, Vol. 33, No. 8, (2016), pp. 588-594 (coauthors: Kelly L. Haws).
"The Role of Attachment Style in Shaping Consumer Preferences for Products Shown in Advertisements that Depict Consensus Claims,"
Journal of Advertising, Vol. 45, No. 2, (2016), pp. 227-243.
"My life has become a major distraction from my cell phone: Partner phubbing and relationship satisfaction among romantic partners,"
Computers in Human Behavior, Vol. 54, (January 2016), pp. 134-141 (coauthors: Jim Roberts).
Applied or Integration/Application Scholarship
"Dunkin' Brands Group, Inc.," No. 16th Edition, (January 2016).
"Hershey Company, Inc.," (January 2016) (coauthors: Forest R. David).
"Michael Kors, Inc.," (January 2016) (coauthors: Alvaro A Polanco).
Teaching and Learning Scholarship
"Revlon, Inc.," (January 2016) (coauthors: Forest R. David).
Basic or Discovery Scholarship
"Mission Statement Theory and Practice: A Content Analysis and New Direction,"
International Journal of Business, Marketing, and Decision Sciences, Vol. 7, No. 1, (2014), pp. 95-110 (coauthors: Forest R. David, Fred R. David).
"Marketing's SEM Based Nomological Network: Constructs and Research Streams in 1987–1997 and in 1998–2008,"
Journal of Business Research, Vol. 66, No. 9, (2013), pp. 1255-1260 (coauthors: Edward Ramirez, Michael J Brusco).
"Uncovering the Real Effect of Switching Costs on the Satisfaction-Loyalty Association: The Critical Role of Involvement and Relationship Benefits,"
European Journal of Marketing, Vol. 46, No. 3, (2012), pp. 447-468 (coauthors: Tracey S Dagger).
Teaching and Learning Scholarship
"What Are Business Schools Doing for Business Today?,"
Business Horizons, Vol. 54, No. 1, (2011), pp. 51-62 (coauthors: Fred R David, Forest R David).
Basic or Discovery Scholarship
"Do Relationship Benefits and Maintenance Drive Commitment and Loyalty?”,"
Journal of Services Marketing, Vol. 25, No. 4, (2011), pp. 273-281 (coauthors: Tracey S Dagger, Sandy Ng).
"Generating Positive Word-of-Mouth in the Service Experience,"
Managing Service Quality, Vol. 21, No. 2, (2011), pp. 133-151 (coauthors: Sandy Ng, Tracey S Dagger).
"Improving Predictions of COVID-19 Preventive Behavior: Development of a Sequential Mediation Model,"
Journal of Medical Internet Research, Vol. 23, No. 3 (coauthors: Jim Roberts).
"Smartphone Use during the COVID-19 Pandemic: Social Versus Physical Distancing,"
International Journal of Environmental Research and Public Health, Vol. 18, No. 3, pp. 8 (coauthors: Jim A. Roberts).
Presentations and Proceedings