Mark Dunn

Associate Dean for Undergraduate Programs - Marketing

Contact Information

Fax:  (254) 710-1068
Mailing Address:  One Bear Place #98007
Waco, TX  76706
Office Location:  Paul L. Foster Campus for Business and Innovation¬†420.09

Work Experience

  • Professor of Marketing, Baylor University (1996 - Present)
  • Associate Professor of Marketing, Baylor University (1988 - 1996)
  • Assistant Professor of Marketing, Baylor University (1986 - 1988)


  • Seminar, VHA Southwest, Six hospital systems in North Texas (February 2004 - October 2006)
  • Seminar, VHA Southwest, Six hospital systems in North Texas (February 2004 - October 2006)
  • Seminar, VHA Southwest, Six hospitals in North Texas (February 2004 - October 2006)
  • Seminar, VHA Southwest, Tomball Regional Hospital
  • Seminar, VHA Southwest, Midland Memorial Hospital


Applied or Integration/Application Scholarship

Take Flight, Davis California, Summer 2016 (coauthors: Gary Carini).

"Facilitating Enduring, Significant, Quick (ESQ) Change," Physician Executive, (November 2013) (coauthors: Gary Carini).

"Leading Change When Disruption is the Norm:Interaction," Harvard Business Review, Vol. 91, No. 1, (January 2013), pp. 16-17 (coauthors: Gary Carini).

"The Sustainability Supply Chain: Interaction," Harvard Business Review, Vol. 89, No. 1/2, (January 2011), pp. 18-19 (coauthors: Gary Carini).

"The Customer Centric Physician," Physician Executive, Vol. 34, No. 2, (March 2008), pp. 18-21 (coauthors: Gary Carini).

"The Business of Medicine: Developing a Patient Focused Culture," Group Practice Journal, Vol. 56, No. 10, (November 2007), pp. 42-46 (coauthors: American Medical Group Association, Gary Carini).

Basic or Discovery Scholarship

"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Richard Easley, Charles S. Madden).

"Corporate Values and Marketing Orientation: Examining Inter-functional Relationships," Journal of Strategic Marketing, Vol. 3, (1995), pp. 215-232 (coauthors: David Norburn, Sue Birley, W. Randy Box).

"How Journal Editors View Replication Research," Journal of Advertising, Vol. 24, (Winter 1995), pp. 77-87 (coauthors: Charles S. Madden, Richard Easley).

"The Impact of Organizational Values, Goals, and Climate on Marketing Effectiveness," Journal of Business Research, Vol. 30, (June 1994), pp. 131-141 (coauthors: David Norburn, Sue Birley).

"Vertical Exchange and Salesperson Stress," Journal of Personal Selling & Sales Management, Vol. 13, (Spring 1993), pp. 27-36 (coauthors: Jeff Tanner, Larry Chonko).

"Diagnosing Consumer Information Problems: An investigation of Deception in the Mail-Order Video Camcorder Market," Journal of Public Policy & Marketing, Vol. 11, (Fall 1992), pp. 37-44 (coauthors: Richard Easley, Jim Roberts, Charles S. Madden).

"A Four Nation Study of the Relationship between Marketing Effectiveness, Corporate Culture, Corporate Values, and Market Orientation," Journal of International Business Studies, Vol. 21, (1990), pp. 431-468 (coauthors: David Norburn, Sue Birley, Adrian Payne).

"Perceived Risk as a Factor in Store Choice: Examination of Inherent vs. Handled Risk," Journal of Applied Business Research, Vol. 6, (1990), pp. 104-118 (coauthors: James R. Lumpkin).

"The Influence of Perceived Risk on Brand Preference for Supermarket Products," Journal of Retailing, Vol. 62, No. 2, (1986), pp. 204-216 (coauthors: Patrick E. Murphy, Gerald U. Skelly).

Presentations and Proceedings

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