Directory

Directory

Lane Wakefield

Clinical Assistant Professor - Marketing

Contact Information

Email:  Lane_Wakefield@baylor.edu
Campus Phone:  (210) 913-2727
Office Location:  Foster Business and Innovation¬†

Educational Background

  • MS, Baylor University
  • PHD, Texas A&M University
  • MSED - Health/Human Perf & Recreation, Baylor University
  • BBA - Marketing, Howard Payne University

Work Experience

  • Assistant Professor of Sports Marketing & Analytics, Mercer University (August 2016 - May 2020)
  • Research Manager for the Center for Sport Management, Texas A&M University (August 2013 - August 2016)
  • Instructor and Coach, The Emery Weiner School (August 2011 - July 2013)
  • Corporate Partnership Account Executive, Spurs Sports & Entertainment (May 6, 2010 - August 1, 2010)

Awards and Honors

  • Emerging Scholar of the Year in Sport Marketing, American Marketing Association SportSIG (April 29, 2021)
  • Paper of the Year in Sport Marketing, American Marketing Association SportSIG (April 29, 2021)
  • Provost's Service Award, Mercer University (May 2017)

Licensures and Certifications

  • Adult Mental Health First Aid USA, National Council for Mental Wellbeing (September 27, 2021 - Present)
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