Directory

Directory

Lane Wakefield

Clinical Assistant Professor - Marketing

Contact Information

Email:  Lane_Wakefield@baylor.edu
Mailing Address:  One Bear Place #98007
Waco, TX  76706
Office Location:  Paul L. Foster Campus for Business and Innovation¬†

Educational Background

  • PHD, Texas A&M University College Station
  • MS, Baylor University
  • MSED - Health/Human Perf & Recreation, Baylor University
  • BBA - Marketing, Howard Payne University

Work Experience

  • Assistant Professor of Sports Marketing & Analytics, Mercer University (August 2016 - May 2020)
  • Research Manager for the Center for Sport Management, Texas A&M University (August 2013 - August 2016)
  • Instructor and Coach, The Emery Weiner School (August 2011 - July 2013)
  • Corporate Partnership Account Executive, Spurs Sports & Entertainment (May 6, 2010 - August 1, 2010)

Awards and Honors

  • Emerging Scholar of the Year in Sport Marketing, American Marketing Association SportSIG (April 29, 2021)
  • Paper of the Year in Sport Marketing, American Marketing Association SportSIG (April 29, 2021)
  • Provost's Service Award, Mercer University (May 2017)

Licensures and Certifications

  • Adult Mental Health First Aid USA, National Council for Mental Wellbeing (September 27, 2021 - Present)

Publications

Basic or Discovery Scholarship

"How do Job Seekers Respond to Cybervetting? An Exploration of Threats, Fear, and Access Control," Data Base for Advances in Information Systems, The, (November 2022) (coauthors: Robin Wakefield).

"Are familiar sponsors inefficient spenders?," (November 2022) (coauthors: Kirk Wakefield, Brett Boyle, Mark Arnold).
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