Kellen Mrkva

Assistant Professor - Marketing

Contact Information

Campus Phone:  (254) 227-0974
Mailing Address:  One Bear Place #98007
Waco, TX  76706
Office Location:  Paul L. Foster Campus for Business and Innovation 

Office Hours

Wednesday: 10-11:30am
Friday: 12-1:30pm
(or by appointment)


Basic or Discovery Scholarship

Reeck, C., Posner, N. A., Mrkva, K., & Johnson, E. J. (2022). EXPRESS: Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps. Journal of Marketing, 00222429221141066.

Mrkva, K., Posner, N. A., Reeck, C., & Johnson, E. J. (2021). Do nudges reduce disparities? Choice architecture compensates for low consumer knowledge. Journal of Marketing, 85(4), 67-84.

Mrkva, K., Cole, J. C., & Van Boven, L. (2021). Attention increases environmental risk perception. Journal of Experimental Psychology: General, 150(1), 83–102.

Mormann, M., Griffiths, T., Janiszewski, C., Russo, J. E., Aribarg, A., Ashby, N. J., ... & Mrkva, K. J. (2020). Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making. Marketing Letters, 31(4), 381-392.

Mrkva, K., Johnson, E. J., Gächter, S., & Herrmann, A. (2020). Moderating loss aversion: Loss aversion has moderators, but reports of its death are greatly exaggerated. Journal of Consumer Psychology, 30(3), 407-428.

Mrkva, K., Travers, M., & Van Boven, L. (2018). Simulational fluency reduces feelings of psychological distance. Journal of Experimental Psychology: General, 147(3), 354-378.
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