Kellen Mrkva

Assistant Professor - Marketing

Contact Information

Mailing Address:  One Bear Place #98007
Waco, TX  76706
Office Location:  Paul L. Foster Campus for Business and Innovation 

Office Hours

Wednesday: 10-11:30am
Friday: 12-1:30pm
(or by appointment)

Awards and Honors

  • AMA-EBSCO-RRBM Award for Responsible Research in Marketing, Winner, AMA (American Marketing Association) and EBSCO (May 6, 2024)
  • AMA-EBSCO-RRBM Award for Responsible Research in Marketing Finalist, AMA-EBSCO (March 23, 2023)
  • Honorable Mention, BSPA Best Paper Award, Behavioral Science and Policy Association (May 2022)
  • Best Paper by an Early Career Contributor, Honorable Mention (2nd place), Journal of Consumer Psychology (2021)


Basic or Discovery Scholarship

Posner, N., Simonov, A., Mrkva, K., & Johnson, E. J. (2023). Dark defaults: How choice architecture steers political campaign donations. Proceedings of the National Academy of Sciences of the United States of America, 120(40), e2218385120-e2218385120.

Reeck, C., Posner, N. A., Mrkva, K., & Johnson, E. J. (2022). EXPRESS: Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps. Journal of Marketing, 87(4), 510-527.

Mrkva, K., Posner, N. A., Reeck, C., & Johnson, E. J. (2021). Do nudges reduce disparities? Choice architecture compensates for low consumer knowledge. Journal of Marketing, 85(4), 67-84.

Mrkva, K., Cole, J. C., & Van Boven, L. (2021). Attention increases environmental risk perception. Journal of Experimental Psychology: General, 150(1), 83–102.

Mrkva, K., & Van Boven, L. (2020). Salience theory of mere exposure: Relative exposure increases liking, extremity, and emotional intensity. Journal of Personality and Social Psychology, 118(6), 1118–1145.

Mormann, M., Griffiths, T., Janiszewski, C., Russo, J. E., Aribarg, A., Ashby, N. J., ... & Mrkva, K. J. (2020). Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making. Marketing Letters, 31(4), 381-392.

Mrkva, K., Johnson, E. J., Gächter, S., & Herrmann, A. (2020). Moderating loss aversion: Loss aversion has moderators, but reports of its death are greatly exaggerated. Journal of Consumer Psychology, 30(3), 407-428.

Mrkva, K., Travers, M., & Van Boven, L. (2018). Simulational fluency reduces feelings of psychological distance. Journal of Experimental Psychology: General, 147(3), 354-378.
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