Kellen Mrkva
Assistant Professor - Marketing
Contact Information
Office Hours
Wednesday: 10-11:30am
Friday: 12-1:30pm
(or by appointment)
Publications
Basic or Discovery Scholarship
Reeck, C., Posner, N. A., Mrkva, K., & Johnson, E. J. (2022). EXPRESS: Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps.
Journal of Marketing, 00222429221141066.
Mrkva, K., Posner, N. A., Reeck, C., & Johnson, E. J. (2021). Do nudges reduce disparities? Choice architecture compensates for low consumer knowledge.
Journal of Marketing,
85(4), 67-84.
Mrkva, K., Cole, J. C., & Van Boven, L. (2021). Attention increases environmental risk perception.
Journal of Experimental Psychology: General, 150(1), 83–102. https://doi.org/10.1037/xge0000772
Mormann, M., Griffiths, T., Janiszewski, C., Russo, J. E., Aribarg, A., Ashby, N. J., ... & Mrkva, K. J. (2020). Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making.
Marketing Letters,
31(4), 381-392.
Mrkva, K., Johnson, E. J., Gächter, S., & Herrmann, A. (2020). Moderating loss aversion: Loss aversion has moderators, but reports of its death are greatly exaggerated.
Journal of Consumer Psychology,
30(3), 407-428.
Mrkva, K., Travers, M., & Van Boven, L. (2018). Simulational fluency reduces feelings of psychological distance.
Journal of Experimental Psychology: General,
147(3), 354-378.