James Roberts

Professor - Marketing

Contact Information

Fax:  (254) 710-1068
Mailing Address:  One Bear Place #98007
Waco, TX  76706
Office Location:  Paul L. Foster Campus for Business and Innovation 220.06

Work Experience

  • Professor of Marketing, Baylor University (2007 - Present)
  • Associate Professor of Marketing, Baylor University (1997 - 2007)
  • Assistant Professor of Marketing, Baylor University (1991 - 1997)

Awards and Honors

  • World's Most Cited Researchers, Stanford University (July 30, 2023)
  • Most-cited author in the area of green consumption and environmentally significant behaviors, International Journal of Consumer Studies (July 21, 2023)
  • 100 most-cited research paper on servant leadership, Sage Publications (July 15, 2023)
  • Scholarship with a public face: A faculty panel, Baylor (April 2023)
  • Most read research, ResearchGate (January 2023)
  • Top 10 Journal Article of 2022, American Psychological Association (APA) (January 2023)
  • NewsMakers Luncheon Appreciation Honoree, Baylor Media Communications (September 27, 2018)
  • Most Read Article in 2018, Journal of Behavioral addictions (August 2018)
  • Best Psychology Segment Award, Academic Minute (December 27, 2017)
  • Baylor University Outstanding Professor - Scholarship, Baylor University (2015)
  • "Go Beyond" Faculty Appreciation Gala, Beta Theta Pi (November 2014)
  • Certificate(s) for Exceptional Research, HSB Office of the Associate Dean for Research - Cindy Riemenschneider (September 2014)
  • Favorite Professor, Mortar Board (2013)
  • Book Honoree, Baylor Book Society (2012)
  • Promoted to full-professor of Marketing, Baylor University (December 17, 2007)
  • Baylor University Outstanding Professor - Scholarship, Baylor University (2003)


Basic or Discovery Scholarship

"For God’s Sake: Integrating the Theory of Reasoned Action and Technology Acceptance Model to Predict Smartphone Use During Church Services," International Journal of Human-Computer Interaction, (November 2022) (coauthors: Meredith E. David).

"Partner Phubbing and Relationship Satisfaction Through the Lens of Social Allergy Theory," Personality and Individual Differences, (September 2022) (coauthors: Meredith David).

"Partner Phubbing as a Social Allergen: Support for a Dual Process Model," Human Behavior And Emerging Technologies, (February 2022) (coauthors: Meredith David).

"On the Outside Looking In: Social Media Intensity, Social Connection and User Well-Being: The Moderating Role of Passive Social Media Use," Canadian Journal Of Behavioural Science, (2022) (coauthors: Meredith David).

"Me, My Smartphone, and I: Development of the Smartphone Orientation Scale (SOS)," International Journal of Human-Computer Interaction, (2022) (coauthors: Meredith David).

"The Pandemic Within a Pandemic: Testing a Sequential Mediation Model to Better Understand Racial/Ethnic Disparities in COVID-19 Preventive Behavior," Healthcare, Vol. 9, No. 2, (February 2021), pp. 230-244 (coauthors: Meredith David).

"Investigating the Impact of Partner Phubbing on Romantic Jealousy and Relationship Satisfaction: The Moderating Role of Attachment Anxiety," Journal of Social and Personal Relationships, (2021) (coauthors: Meredith David).

"Developing and Testing a Scale Designed to Measure Perceived Phubbing," International Journal of Environmental Research and Public Health, (2020) (coauthors: Meredith David).

"Boss Phubbing, Trust, Job Satisfaction and Employee Performance," Personality and Individual Differences, Vol. 155, No. 1, (2020) (coauthors: Meredith David).

"The social media party: Fear of missing out, social media intensity, connection, and well-being," International Journal of Human-Computer Interaction, Vol. 36, (2020), pp. 386-392 (coauthors: Meredith David).

"Family conflict and adolescent compulsive buying behavior," Young Consumers, Vol. 20, No. 3, (August 2019), pp. 208-218 (coauthors: Chris Pullig, Meredith David).

"Holier Than Thou: Investigating the Relationship Between Religiosity and Charitable Giving," International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 23, No. 1, (2019), pp. 1-8 (coauthors: Meredith David).

"Too Much of a Good Thing: Investigating the Association between Actual Smartphone Use and Individual Well-being," International Journal of Human-Computer Interaction, Vol. 34, No. 3, (2018), pp. 265-275 (coauthors: Meredith David, Brett Christenson).

"Experimental Evidence of Observed Social Media Status Cues on Perceived Likability," Psychology of Popular Media Culture, (August 2017), pp. 1-15 (coauthors: Steve Bradley).

Applied or Integration/Application Scholarship

Updated edition of: Too Much of a good thing: Are you addicted to yuor smartphone?: Sentia Publishing, February 2017.

Basic or Discovery Scholarship

"Put down your phone and listen to me: How boss phubbing undermines the psychological conditions necessary for employee engagement," Computers in Human Behavior, Vol. 75, (2017), pp. 206-217 (coauthors: Meredith David).

"Phubbed and Alone: Phone Snubbing, Social Exclusion, and Attachment to Social Media," Journal of the Association for Consumer Research, Vol. 2, No. 2, (2017), pp. 155-163 (coauthors: Meredith David).

""Too much of a good thing: Investigating the association between actual smartphone use and individual well-being"," (January 2017) (coauthors: Meredith David, Brett Christenson).

"My life has become a major distraction from my cell phone: Partner phubbing and relationship satisfaction among romantic partners," Computers in Human Behavior, Vol. 54, (January 2016), pp. 134-141 (coauthors: Meredith David).

Too Much of a Good Thing: Are You Addicted to Your Smartphone?, Austin, Texas: Sentia Publishing, 3rd Quarter 2015 (coauthors: William England).

"Does thin always sell? The moderating role of thin ideal internalization on advertising effectiveness," Atlantic Marketing Journal, (2015) (coauthors: Chloe' A. Roberts).

"Looking for happiness in all the wrong places: The moderating role of gratitude and affect in the materialism-life satisfaction relationship," Journal of Positive Psychology, (2015) (coauthors: Jo-Ann Tsang).

"Contingent Self-Esteem, Self-Presentational Concerns and Compulsive Buying," Psychology & Marketing, Vol. 31, No. 2, (February 2014), pp. 147-160 (coauthors: Chris Manolis, Chris Pullig).

"The invisible addiction: Cell-phone activities and addiction among male and female college students," Journal of Behavioral Addictions, (2014) (coauthors: Luc Honore Petnij Ya-Ya, Chris Manolis).

"Why Aren't Materialist's Happy? The Role of Gratitude and Need Satisfaction in the Relationship between materialism and Life Satisfaction," Personality and Individual Differences, (2014) (coauthors: Jo-Ann Tsang, Tom Carpenter, Michael Frisch).

Shiny Objects: PHE, China, October 2013.

"Generation Y's Ethical Ideology and Its Potential Workplace Implications," Journal of Business Ethics, (September 2013) (coauthors: Douglas Grisaffe, Rebecca VanMeter, Lawrence B. Chonko).

"The Influence of Ethical Leadership and Regulatory Focus on Employee Outcomes," Business Ethics Quarterly, Vol. 23, No. 2, (April 2013), pp. 269-296 (coauthors: Mitchell J. Neubert, Ju-Chien C. Wu).

"A preliminary investigation of materialism and impulsiveness as predictors of technological addictions among young adults," Journal of Behavioral Addictions, Vol. 2, No. 1, (March 2013) (coauthors: Stephen F. Pirog).

"Stress, Gender and Compulsive Buying Among Early Adolescents," Young Consumers, Vol. 13, No. 2, (Fall 2012) (coauthors: Camille Rose Roberts).

"Cooking Up a recipe For Self-Control: The Three Ingredients of Self-Control and its Impact on Self-Control," Journal of Marketing Theory and Practice, Vol. 20, No. 2, (Spring 2012), pp. 173-188.

"Money matters: Does the symbolic presence of money affect charitable giving and attitudes among adolescents?," (2012) (coauthors: Camille Rose Roberts).

"Subjective Well-Being Among Adolescent Consumers: The Effects of Materialism, Compulsive Buying, and Time Affluence," Applied Research in Quality of Life, Vol. 7, No. 2, (2012), pp. 117-135 (coauthors: Chris Manolis).

Published on November 8, 2011 by Harper Collins.

"Examining the Impact of Servant Leadership on Sales Performance," Journal of Personal Selling & Sales Management, Vol. 29, No. 4, (Fall 2009), pp. 351-365 (coauthors: Fernando Jaramillo, Douglas B. Grisaffe, Lawrence B. Chonko).

"The Virtuous Influence of Ethical Leadership Behavior: Evidence from the Field," Journal of Business Ethics, Vol. 90, No. 2, (2009), pp. 157-170 (coauthors: Mitchell J. Neubert, Dawn S. Carlson, K M Kacmar, Larry Chonko).

"Compulsive Buying: Does it Matter How it's Measured?," Journal of Economic Psychology, (Fall 2008) (coauthors: Chris Manolis).

"Interpersonal Influence and adolescent materialism and compulsive buying," Social Influence, (June 2008) (coauthors: Chris Manolis, Jeff Tanner).

"A critique and comparison of two scales from 15 years of studying compulsive buying," Psychological Reports, (February 2008) (coauthors: Chris Manolis, Vishal Kashyap).

"Regulatory Focus as a Mediator of the Influence of Initiating Structure and Servant Leadership on Employee Behavior," Journal of Applied Psychology, Vol. 93, No. 6, (2008), pp. 1220-1233 (coauthors: Mitchell J. Neubert, K M Kacmar, Dawn S. Carlson, Larry Chonko).

"The Role of Overload on Job Attitudes, Turnover Intentiuons, and sales Professional Performance," Journal of Business Research, (Fall 2007) (coauthors: Eli Jones, Larry Chonko, Deva Rangarajon).

"Adolescent Autonomy and the Impact of Family Structure on Materialism and Compulsive Buying," Journal of Marketing Theory and Practice, Vol. 14, No. 4, (Fall 2006), pp. 301-315 (coauthors: Jeff Tanner).

Teaching and Learning Scholarship

Small Business Management, February 2006 (coauthors: Carlos Moore, J. W. Petty, Leslie E. Palich).

Basic or Discovery Scholarship

"Developing a Measure of Socially Responsible Consumption in France," Marketing Management Journal, (2006) (coauthors: Agnes Francois-LeCompte).

"Diagnosing Sales Force Change Resistance: What can we Learn from the Addiction Literature," Marketing Management Journal, (2006) (coauthors: Larry chonko and Eli Jones).

"Materialism and Satisfaction with Over-all Quality of Life and Eight Life Domains," Social Indicators Research, (2006) (coauthors: Aimee Clement).

"Materialism and the Family Structure-Family Stress Relationship," Journal of Consumer Psychology, Vol. 15, No. 2, (2006), pp. 183-185 (coauthors: Jeff Tanner).

"Personality and Credit Card Misuse Among College Students: The Mediating Role of Impulsiveness," Journal of Marketing Theory and Practice, (2006) (coauthors: Steve Pirog).

"Materialism and the Family Structure - Family Stress Relation," Journal of Consumer Psychology, Vol. 15, No. 2, (2005), pp. 183-190 (coauthors: Jeff Tanner, Chris Manolis).

"Organizational Readiness for Change, Individual Fear of Change, and Sales Manager Performance: An Empirical Investigation," Journal of Personal Selling & Sales Management, Vol. 24, No. 1, (2004), pp. 7-17 (coauthors: Bill Weeks, Larry Chonko).

"Creating a Partnership-Oriented Knowlege Creation Culture in Strategic Sales Alliances: A Conceptual Framework," Journal of Business & Industrial Marketing, (2003) (coauthors: Eli Jones, Larry Chonko).

"Development of a Relationship Selling Mindset: Organizational Influencers," Journal of Business-to-Business Marketing, (2003) (coauthors: Alan J. Dubinsky, Larry Chonko, Eli Jones).

"Does family Matter: Family Influences on Compulsive Buying in Mexico," Marketing Management Journal, Vol. 14, No. 1, (2003), pp. 45-62 (coauthors: Carol Gwin, Carlos Ruy Martinez).

"Family Structure, Materialism, and Compulsive Buying: A Re-Inquiry and Extension," Journal of the Academy of Marketing Science, Vol. 31, No. 3, (2003), pp. 300-311 (coauthors: Chris manolis, Jeff Tanner).

"Organizational Variables, Sales Force Perceptions of Readiness for Change, Learning and Performance Among Boundary Spanning Teams: A Conceptual framework and Propositions for Research," Industrial Marketing Management, (2003) (coauthors: Deva Rangarajan, Eli Jones, Larry Chonko).

"The Role of Environmental Turbulence, Readiness for Change, and Salesperson Learning in Success of Sales Force Change," Journal of Personal Selling & Sales Management, (2002) (coauthors: Larry Chonko, Eli Jones, Alan Dubinsky).

"The Role of Environmental Turbulence, Readiness to Change, and Salesperson Learning in the Success of Sales Force Change," Journal of Personal Selling & Sales Management, (2002) (coauthors: Larry Chonko, Eli Jones, and Alan Dubinsky).

"Money Attitudes, Credit Card Use, and Compulsive Buying Among American College Students," Journal of Consumer Affairs, Vol. 35, No. 2, (January 2001), pp. 213-241 (coauthors: Eli Jones).

Applied or Integration/Application Scholarship

"Materialism Cometh?," Baylor Business Review, Vol. 18, No. 2, (October 2000), pp. 9-Aug (coauthors: John F. Tanner, Jr.).

Basic or Discovery Scholarship

"Baby Boomers and Busters: An Exploratory Investigation of Attitudes Toward Marketing, Advertising, and Consumerism," Journal of Consumer Marketing, Vol. 17, No. 6, (2000), pp. 481-499 (coauthors: Chris Manolis).

"Compulsive Buying and Risky Behavior Among Adolescents," Psychological Reports, Vol. 86, No. 3, (2000), pp. 763-770 (coauthors: John F. Tanner, Jr.).

"Consuming in a Consumer Culture: College Students, Materialism, Status Consumption, and Compulsive Buying," Journal of Marketing Management, Vol. 26, (2000), pp. 76-91.

"Motivating Sales Entrepreneurs to Change: A Conceptual Framework of Factors Leading to Successful Change Management Initiatives in Sales Organizations," Journal of Marketing Theory and Practice, Vol. 8, No. 2, (2000), pp. 13-Jan (coauthors: Eli Jones, Larry Chonko).

"Sales Performance: Timing of Measurement and Type of Measurement Make a Difference," Journal of Personal Selling & Sales Management, Vol. 20, No. 1, (January 2000), pp. 23-36 (coauthors: Lawrence B. Chonko, Terry W. Loe, John F. Tanner, Jr.).

"Diagnosing Consumer Information Problems: An investigation of Deception in the Mail-Order Video Camcorder Market," Journal of Public Policy & Marketing, Vol. 11, (Fall 1992), pp. 37-44 (coauthors: Richard Easley, Charles S. Madden, Mark Dunn).

"Improving Predictions of COVID-19 Preventive Behavior: Development of a Sequential Mediation Model," Journal of Medical Internet Research, Vol. 23, No. 3 (coauthors: Meredith E. David).

"Smartphone Use during the COVID-19 Pandemic: Social Versus Physical Distancing," International Journal of Environmental Research and Public Health, Vol. 18, No. 3, pp. 8 (coauthors: Meredith E. David).

Presentations and Proceedings

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