Eric Swan

Clinical Assistant Professor - Marketing

Contact Information

Campus Phone:  (254) 710-4549
Mailing Address:  Foster Campus for Business
Waco, TX  76706
Office Location:  Foster Business and Innovation 

Educational Background

  • DBA, University Of Wisconsin Whitewater
  • MBA, Capella University
  • BS - Business Administration, Winona State University

Professional Memberships

  • American Marketing Association (January 2021 - Present)


Basic or Discovery Scholarship

Peltier, J. W., Dahl, A. J., & Swan, E. L. (2020). Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective. Journal of Business Research, 121, 724–734.

"Health-care marketing in an omni-channel environment: Exploring telemedicine and other digital touchpoints," Journal of Research in Interactive Marketing, Vol. 13, No. 4, (November 2019), pp. 602-618 (coauthors: Andrew J Dahl, James W Peltier).

"Differential effects of omni-channel touchpoints and digital behaviors on digital natives’ social cause engagement," Journal of Research in Interactive Marketing, Vol. 12, No. 3, (August 2018), pp. 258-273 (coauthors: Andrew J Dahl, Anthony M D'Alessandro, James W Peltier).
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