Eric Swan

Clinical Assistant Professor - Marketing

Contact Information

Mailing Address:  One Bear Place #98007
Waco, TX  76706
Office Location:  Paul L. Foster Campus for Business and Innovation 

Educational Background

  • DBA, University Of Wisconsin Whitewater
  • MBA, Capella University
  • BS - Business Administration, Winona State University

Awards and Honors

  • Robin and Mark Howard Early Career Teaching Excellence Award, Baylor University Hankamer School of Business (2023)

Professional Memberships

  • American Marketing Association (January 2021 - Present)


Basic or Discovery Scholarship

"Anticipatory value-in-use in early-stage digital health service transformations: How consumers assess value propositions before and after abrupt, exogenous shocks," Journal of Business Research, Vol. 163, No. C, (March 2023) (coauthors: James Peltier, Andrew Dahl).

Peltier, J. W., Dahl, A. J., & Swan, E. L. (2020). Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective. Journal of Business Research, 121, 724–734.

"Health-care marketing in an omni-channel environment: Exploring telemedicine and other digital touchpoints," Journal of Research in Interactive Marketing, Vol. 13, No. 4, (November 2019), pp. 602-618 (coauthors: Andrew J Dahl, James W Peltier).

"Differential effects of omni-channel touchpoints and digital behaviors on digital natives’ social cause engagement," Journal of Research in Interactive Marketing, Vol. 12, No. 3, (August 2018), pp. 258-273 (coauthors: Andrew J Dahl, Anthony M D'Alessandro, James W Peltier).
Border Title