Bradley Lail

Associate Dean of Undergraduate Programs - Dean's Office/ Law
Undergraduate Curriculum Committee - Chair - Dean's Office/ Law
Scholarship Committee Chairperson - Dean's Office/ Law
Retention Summit - Dean's Office/ Law
Academic Operations - Dean's Office/ Law
Associate Professor - Accounting and Business Law

Contact Information

Fax:  (254) 710-1067
Mailing Address:  One Bear Place #98002
Waco, TX  76706
Office Location:  Paul L. Foster Campus for Business and Innovation 110.08

Office Hours

MW 3:30-5:00

Educational Background

  • PHD - Accounting, University Of Oklahoma
  • BBA - Accounting, Baylor University
  • MBA - Business Administration, Baylor University

Work Experience

  • Associated Dean of Undergraduate Programs, Baylor University (June 1, 2023 - Present)
  • Associate Professor, Baylor University (August 1, 2017 - Present)
  • Department Chair, Baylor University (August 1, 2017 - Present)
  • Assistant Professor, Baylor University (August 1, 2011 - July 31, 2017)
  • Assistant Professor, North Carolina State University (August 1, 2009 - June 30, 2011)
  • Associate Manager, AT&T (February 1, 1999 - July 31, 2004)
  • Experienced Staff Auditor, Ernst & Young (July 1, 1998 - January 31, 1999)

Awards and Honors

  • Light Your World Banquet, Phi Kappa Chi (April 12, 2023)
  • Ben Barnett Scholarship, University of Oklahoma (May 2008)
  • OU Excellence in Teaching Award, University of Oklahoma - School of Accounting (May 2008)

Licensures and Certifications

  • Certified Public Accountant (CPA), Texas (May 1999 - Present)

Professional Memberships

  • member, Accounting Programs Leadership Group (August 1, 2017 - Present)
  • AAA - Financial Accounting & Reporting Section
  • American Accounting Association


Basic or Discovery Scholarship

"The Role of Non-Financial Measures in Management Forecasting Behavior," Journal of Management Accounting Research, Vol. 31, No. 3, (Fall 2019), pp. 41-64 (coauthors: Joe Brazel).

"Revisiting the (Mis)Pricing of Accruals," Journal of Financial Reporting, Vol. 4, No. 1, (Spring 2019), pp. 141-156 (coauthors: Robert C Lipe, Han Yi).

"Are Non-professional Investors’ Attitudes Towards Earnings Management Consistent with their Investing Behavior?," Advances in Accounting Behavioral Research, Vol. 21, (2018), pp. 47-68 (coauthors: Carie Ford, Velina Popova).

"Are Entrenched Managers' Accounting Choices More Predictive of Future Cash Flows," Journal of Business Finance & Accounting, Vol. 44, No. 5-6, (May 2017), pp. 593-610 (coauthors: Gregory W Martin).

"Virtuous Professionalism in Accountants to Avoid Fraud and to Restore Financial Reporting," Journal of Business Ethics, Vol. 140, No. 4, (October 2015), pp. 687-704 (coauthors: Marty Stuebs, Jason MacGregor, James Marcum).

Applied or Integration/Application Scholarship

"EXCEL in the Workplace: Core Competencies and Practical Applications for CPAs.," Today's CPA, Vol. 42, No. 7, (July 2015), pp. 45-51 (coauthors: Owen Brown).

Basic or Discovery Scholarship

"The Influence of Regulatory Approach on Tone at the Top," Journal of Business Ethics, Vol. 126, (January 2015), pp. 25-37 (coauthors: Jason MacGregor, Marty Stuebs, Timothy Thomasson).

"Do Cross-listers Bond to U.S. Markets? An Examination of Earnings Quality around SOX," Advances in Accounting, (December 2014).

"Classification Shifting Using the Corporate/Other Segment," Accounting Horizons, (September 2014) (coauthors: Wayne B Thomas, Glyn Winterbotham).

Applied or Integration/Application Scholarship

"Segment Reporting: A Sum Greater than its Parts," Vol. 41, No. 3, (4th Quarter 2013), pp. 40-45.

Basic or Discovery Scholarship

"The Relationship Between Segment-Level Manipulations And Audit Fees," Journal of Applied Business Research, Vol. 29, No. 4, (July 2013), pp. 1243-1260 (coauthors: David Hurtt, Jason MacGregor).

"Disclosure of Reserves: Year-end Prices versus Average Prices," Oil, Gas & Energy Quarterly, Vol. 59, No. 2, (December 2011) (coauthors: Larry Crumbley, Terry Crain).

Presentations and Proceedings

Teaching and Learning Scholarship

"Farmville Country Day School: Applying Managerial Accounting in the Service Sector," presented at the MAS/IMA Case Teaching Conference, Ames, IA, September 2023 (coauthors: Charles E. Davis).
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