Bradley Lail

Department Chair - Accounting & Business Law
Associate Professor - Accounting & Business Law

Contact Information

Campus Phone:  (254) 710-6468
Fax:  (254) 710-1067
Mailing Address:  One Bear Place #98002
Waco, TX  76706
Office Location:  Foster Business and Innovation 110.08

Office Hours

MW 3:30-5:00

Educational Background

  • PHD - Accounting, Univ Of Oklahoma
  • BBA - Accounting, Baylor University
  • MBA - Accounting, Baylor University

Work Experience

  • Associate Professor, Baylor University (August 1, 2017 - Present)
  • Department Chair, Baylor University (August 1, 2017 - Present)
  • Assistant Professor, Baylor University (August 1, 2011 - July 31, 2017)
  • Assistant Professor, North Carolina State University (August 1, 2009 - June 30, 2011)
  • Associate Manager, AT&T (February 1, 1999 - July 31, 2004)
  • Experienced Staff Auditor, Ernst & Young (July 1, 1998 - January 31, 1999)

Awards and Honors

  • Ben Barnett Scholarship, University of Oklahoma (May 2008)
  • OU Excellence in Teaching Award, University of Oklahoma - School of Accounting (May 2008)

Licensures and Certifications

  • Certified Public Accountant (CPA), Texas (May 1999 - Present)

Professional Memberships

  • member, Accounting Programs Leadership Group (August 1, 2017 - Present)
  • AAA - Financial Accounting & Reporting Section
  • American Accounting Association
  • Beta Alpha Psi
  • Beta Gamma Sigma


Basic or Discovery Scholarship

"The Role of Non-Financial Measures in Management Forecasting Behavior," Journal of Management Accounting Research, Vol. 31, No. 3, (Fall 2019), pp. 41-64 (coauthors: Joe Brazel).

"Revisiting the (Mis)Pricing of Accruals," Journal of Financial Reporting, Vol. 4, No. 1, (Spring 2019), pp. 141-156 (coauthors: Robert C Lipe, Han Yi).

"Are Non-professional Investors’ Attitudes Towards Earnings Management Consistent with their Investing Behavior?," Advances in Accounting Behavioral Research, Vol. 21, (2018), pp. 47-68 (coauthors: Carie Ford, Velina Popova).

"Are Entrenched Managers' Accounting Choices More Predictive of Future Cash Flows," Journal of Business Finance & Accounting, Vol. 44, No. 5-6, (May 2017), pp. 593-610 (coauthors: Gregory W Martin).

"Virtuous Professionalism in Accountants to Avoid Fraud and to Restore Financial Reporting," Journal of Business Ethics, Vol. 140, No. 4, (October 2015), pp. 687-704 (coauthors: Marty Stuebs, Jason MacGregor, James Marcum).

Applied or Integration/Application Scholarship

"EXCEL in the Workplace: Core Competencies and Practical Applications for CPAs.," Today's CPA, Vol. 42, No. 7, (July 2015), pp. 45-51 (coauthors: Owen Brown).

Basic or Discovery Scholarship

"The Influence of Regulatory Approach on Tone at the Top," Journal of Business Ethics, Vol. 126, (January 2015), pp. 25-37 (coauthors: Jason MacGregor, Marty Stuebs, Timothy Thomasson).

"Do Cross-listers Bond to U.S. Markets? An Examination of Earnings Quality around SOX," Advances in Accounting, (December 2014).

"Classification Shifting Using the Corporate/Other Segment," Accounting Horizons, (September 2014) (coauthors: Wayne B Thomas, Glyn Winterbotham).

Applied or Integration/Application Scholarship

"Segment Reporting: A Sum Greater than its Parts," Vol. 41, No. 3, (4th Quarter 2013), pp. 40-45.

Basic or Discovery Scholarship

"The Relationship Between Segment-Level Manipulations And Audit Fees," Journal of Applied Business Research, Vol. 29, No. 4, (July 2013), pp. 1243-1260 (coauthors: David Hurtt, Jason MacGregor).

"Disclosure of Reserves: Year-end Prices versus Average Prices," Oil, Gas & Energy Quarterly, Vol. 59, No. 2, (December 2011) (coauthors: Larry Crumbley, Terry Crain).

Presentations and Proceedings

"A Solution for QuickBooks in the AIS Course," presented at the Annual Meeting, New York City, NY, August 2016.

"A Solution for QuickBooks in the AIS Course," presented at the Annual Conference, Colorado Springs, CO, June 2016.
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