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Ashley Otto

Associate Professor - Marketing

Contact Information

Email:	Ashley_Otto@baylor.edu
Mailing Address:	One Bear Place #98007 Waco, TX 76706
Office Location:	Paul L. Foster Campus for Business and Innovation 220.12

Educational Background

PHD - Marketing, University Of Cincinnati, Oh
MS - Marketing, Texas A&M University College Station
BBA - Marketing, Texas A&M University College Station

Work Experience

Associate Professor of Marketing, Baylor University (2022 - Present)
Assistant Professor of Marketing, Baylor University (2016 - 2022)

Awards and Honors

Habicht Early Career Research Award, Hankamer School of Business (2022)
Sheth Foundation Best Paper Award Finalist, Journal of Academy of Marketing Science (2021)
Rising Stars, Baylor University (2017)
Dean’s List of Teaching Excellence (2013-2016), University of Cincinnati (2016)
Lindner College of Business Outstanding Doctoral Student Research Award, University of Cincinnati (2016)
Rising Stars, Baylor University (2016)
AMA Sheth Doctoral Consortium Fellow, American Marketing Association (2015)
Lindner College of Business Doctoral Student Excellence in Teaching Award, University of Cincinnati (2015)
AMA Best Paper Award, American Marketing Association Conference (2013)
Society for Marketing Advances Doctoral Symposium Fellow (2013)
Robert A. Mittelstaedt Doctoral Symposium Fellow, University of Nebraska (2012)

Publications

Basic or Discovery Scholarship

"Political Ideology and Cultural Consumption: The Role of Flexibility in Shaping Liberal and Conservative Preferences for Global-Local Experiences," Journal of the Association for Consumer Research, Vol. 7, No. 3, (2022), pp. 266-275 (coauthors: Bryan M. Buechner, Joshua J. Clarkson, Garrett Ainsworth).

"Exposure to Brands Makes Preferential Decisions Easier," Journal of Consumer Research, Vol. 48, No. 4, (2022), pp. 541-561 (coauthors: Ryan Rahinel, Daniel M. Grossman, Joshua J. Clarkson).

"Working Hard to Take the Easy Way Out: How the Need for Cognitive Closure Shapes Strategic Effort Investment to Ease Future Decision Making," Journal of Consumer Psychology, Vol. 32, No. 2, (2022), pp. 350-356 (coauthors: Joshua J. Clarkson, Nathanael S. Martin).

"Political Ideology and Executive Functioning: The Effect of Conservatism and Liberalism on Cognitive Flexibility and Working Memory Performance," Social Psychological and Personality Science, Vol. 12, No. 2, (2021), pp. 237-247 (coauthors: Bryan M. Buechner, Joshua J. Clarkson, Cony Ho, Edward R. Hirt).

"Consumer Strategies to Improve the Efficacy of Posted Calorie Information: How Provincial Norms Nudge Consumers to Healthier Consumption," Journal of Consumer Affairs, (March 2020) (coauthors: Brennan Davis, Kirk Wakefield).

"Customer Satisfaction and Firm Performance: Insights from Over a Quarter Century of Empirical Research," Journal of the Academy of Marketing Science, Vol. 48, No. 3, (2020), pp. 543-564 (coauthors: David M. Szymanski, Rajan Varadarajan).

"Decision Sidestepping: How the Motivation for Closure Prompts Individuals to Bypass Decision Making," Journal of Personality and Social Psychology, Vol. 111, No. 1, (2016), pp. 1-16 (coauthors: Joshua J. Clarkson, Frank R. Kardes).

"The Malleable Efficacy of Willpower Theories," Personality and Social Psychology Bulletin, Vol. 42, No. 11, (2016), pp. 1490-1504 (coauthors: Joshua J. Clarkson, Edward R. Hirt, Patrick M. Egan).

"The Self-Control Consequences of Political Ideology," Proceedings of the National Academy of Sciences, Vol. 112, No. 27, (2015), pp. 8250-8253 (coauthors: Joshua J. Clarkson, John R. Chambers, Edward R. Hirt, Frank R. Kardes, Christopher Leone).

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