Ashley Otto

Associate Professor - Marketing

Contact Information

Mailing Address:  One Bear Place #98007
Waco, TX  76706
Office Location:  Paul L. Foster Campus for Business and Innovation 220.12

Educational Background

  • PHD - Marketing, University Of Cincinnati, Oh
  • MS - Marketing, Texas A&M University College Station
  • BBA - Marketing, Texas A&M University College Station

Work Experience

  • Associate Professor of Marketing, Baylor University (2022 - Present)
  • Assistant Professor of Marketing, Baylor University (2016 - 2022)

Awards and Honors

  • Habicht Early Career Research Award, Hankamer School of Business (2022)
  • Sheth Foundation Best Paper Award Finalist, Journal of Academy of Marketing Science (2021)
  • Rising Stars, Baylor University (2017)
  • Dean’s List of Teaching Excellence (2013-2016), University of Cincinnati (2016)
  • Lindner College of Business Outstanding Doctoral Student Research Award, University of Cincinnati (2016)
  • Rising Stars, Baylor University (2016)
  • AMA Sheth Doctoral Consortium Fellow, American Marketing Association (2015)
  • Lindner College of Business Doctoral Student Excellence in Teaching Award, University of Cincinnati (2015)
  • AMA Best Paper Award, American Marketing Association Conference (2013)
  • Society for Marketing Advances Doctoral Symposium Fellow (2013)
  • Robert A. Mittelstaedt Doctoral Symposium Fellow, University of Nebraska (2012)


Basic or Discovery Scholarship

"Political Ideology and Cultural Consumption: The Role of Flexibility in Shaping Liberal and Conservative Preferences for Global-Local Experiences," Journal of the Association for Consumer Research, Vol. 7, No. 3, (2022), pp. 266-275 (coauthors: Bryan M. Buechner, Joshua J. Clarkson, Garrett Ainsworth).

"Exposure to Brands Makes Preferential Decisions Easier," Journal of Consumer Research, Vol. 48, No. 4, (2022), pp. 541-561 (coauthors: Ryan Rahinel, Daniel M. Grossman, Joshua J. Clarkson).

"Working Hard to Take the Easy Way Out: How the Need for Cognitive Closure Shapes Strategic Effort Investment to Ease Future Decision Making," Journal of Consumer Psychology, Vol. 32, No. 2, (2022), pp. 350-356 (coauthors: Joshua J. Clarkson, Nathanael S. Martin).

"Political Ideology and Executive Functioning: The Effect of Conservatism and Liberalism on Cognitive Flexibility and Working Memory Performance," Social Psychological and Personality Science, Vol. 12, No. 2, (2021), pp. 237-247 (coauthors: Bryan M. Buechner, Joshua J. Clarkson, Cony Ho, Edward R. Hirt).

"Consumer Strategies to Improve the Efficacy of Posted Calorie Information: How Provincial Norms Nudge Consumers to Healthier Consumption," Journal of Consumer Affairs, (March 2020) (coauthors: Brennan Davis, Kirk Wakefield).

"Customer Satisfaction and Firm Performance: Insights from Over a Quarter Century of Empirical Research," Journal of the Academy of Marketing Science, Vol. 48, No. 3, (2020), pp. 543-564 (coauthors: David M. Szymanski, Rajan Varadarajan).

"Decision Sidestepping: How the Motivation for Closure Prompts Individuals to Bypass Decision Making," Journal of Personality and Social Psychology, Vol. 111, No. 1, (2016), pp. 1-16 (coauthors: Joshua J. Clarkson, Frank R. Kardes).

"The Malleable Efficacy of Willpower Theories," Personality and Social Psychology Bulletin, Vol. 42, No. 11, (2016), pp. 1490-1504 (coauthors: Joshua J. Clarkson, Edward R. Hirt, Patrick M. Egan).

"The Self-Control Consequences of Political Ideology," Proceedings of the National Academy of Sciences, Vol. 112, No. 27, (2015), pp. 8250-8253 (coauthors: Joshua J. Clarkson, John R. Chambers, Edward R. Hirt, Frank R. Kardes, Christopher Leone).

Presentations and Proceedings

Border Title