The strengths, benefits, and differences you learned on the preceeding screens lead to opportunities for the Ortho sales force:

• Big budgets and large-scale promotion supports sales; backed by Ortho
• Viewed as a "leader" by physicians
• Viewed as an innovative contraceptive delivery system
• Provides a new option to OC users
• Advertised directly to consumers
• Increased compliance
• Untapped market
• Bundled with MCO coverage