You have completed Topic 2: Positioning and Selling NuvaRing^®.

Remember these key points:

• The NuvaRing^® strategy is clear: NuvaRing^® is for all women who desire the most convenient monthly method on the market.
• The NuvaRing® woman looks for a monthly option, feels comfortable about herself and hormonal contraception, desires cycle control and convenience.
• These six main points will help you sell NuvaRing^®: (1) monthly administration, (2) privacy, (3) low dosage, (4) acceptability, (5) cycle control, and (6) efficacy.

 

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