Topic 1 presented an overview of the current marketplace, which shows that only 25% of women using contraception currently use the most common method and desire an alternative contraceptive method.

A new product in the marketplace
Organon confidently and eagerly sends you into the healthcare professionals' offices with a new contraceptive option - NuvaRing^®.

This topic presents Organon's positioning and selling strategy for NuvaRing^®.