These studies in 2000 reported these additional findings:
- Roper Starch - 44% of women consider having
to take a pill every day as a drawback.
- Roper Starch - 63% of contraceptive users
say that the ideal characteristic of a birth control method would be once-monthly
dosing.
- Martin Hamlin FCB Market Research - 53%
of current users would consider using a new monthly method of contraception.
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