Directory

Marlene Reed

Lecturer - Entrepreneurship and Corporate Innovation

Contact Information

Email:	Marlene_Reed@baylor.edu
Fax:	(254) 710-1093
Mailing Address:	One Bear Place #98011 Waco, TX  76706
Office Location:	Paul L. Foster Campus for Business and Innovation 210.04

Educational Background

• DBA - Business Administration, Louisiana Tech University
• MBA - Business Administration, University of Louisiana Monroe
• BBA - Business Administration, Baylor University

Work Experience

• Case Writer in Residence, Entrepreneurship Department (May 2021 - Present)
• Entrepreneur in Residence, Baylor University (August 2008 - May 2021)
• Professor Emeritus, Samford University (April 30, 2008 - August 15, 2005)

Consulting

• Academic, Northrise University, Ndola, Zambia (July 30, 2015 - Present)

Awards and Honors

• Outstanding Reviewer, Case Research Journal (October 21, 2017)
• Grant from the Institute for Oral History, Baylor's Institute for Oral History (February 2017)
• Selected as a Fellow, North American Case Research Association (October 8, 2016)
• Teaching Excellence Award, Hankamer School of Business (May 2015)
• Nominated for Best Case in Corporate Governance Award, North American Case Research Association (October 2013)
• Teaching Excellence Award, Hankamer School of Business (May 2013)
• Nominee for Best Case Award, North American Case Research Association (October 29, 2010)
• Outstanding Professor Award, Baylor Athletics (May 03, 2009)
• Professor Emeritus, Brock School of Business, Samford University (April 29, 2008)
• Directors' College Award for Outstanding Case in Corporate Governance, North American Case Research Association (October 25, 2005)
• Outstanding Educator, Southwest Case Research Association (March 2002)
• Faculty Award for Distinguished Service, Brock School of Business, Samford University (April 19, 2001)
• Top Ten Birmingham Women, Birmingham Business Journal (September 1995)
• Woman of Distinction, Girls Scouts of America (May 1995)
• The Outstanding Alabama Professor, Carnegie Foundation for the Advancement of Teaching (May 1994)
• John H. Buchanan Award for Outstanding Teaching, Samford University Graduating Seniors (May 1984)
• Most Distinguished Professor, Alpha Kappa Psi (May 1982)

Professional Memberships

• Academy of Management
• Past President, Southwest Case Research Association
• Presenter, United States Association of Small Business Education
• President, North American Case Research Association

Publications

Teaching and Learning Scholarship

Reed, Marlene M., Brunson, Rochelle M., and Zhao Hui Li Sell (October 2023). Magic Leap: Envisioning the Next Generation. North American Case Research Organization.

Swan, Eric and Marlene M. Reed (October 2023). T.I.A.A.: Breaking New Ground. Proceedings of the North American Case Research Association.

Brunson, Rochelle R. and Marlene M. Reed (October 2023). Southwest Airlines: Scheduling Crews and Planes by Paper and Pencil During the Christimas 2022 Meltdown.

Palich, Leslie E., Norman, Patricia M. and Marlene M. Reed (October 2023). A Significant Product Development Problem at Yahoo. North American Case Research Association Proceedings for 2023.

Reed, Marlene M. and Rochelle R. Brunson (September 2022). Case Studies in Entrepreneurship. London, England: Edward Elgar Publishing Company, UK

Reed, Marlene M. and Les E. Palich (2020). Mr. Holmes' Bakehouse: Surviving the Coronavirus

Brunson, Rochelle R., and Marlene M. Reed (2020). Fixer-Upper in Essentials of Strategic Management, Seventh Edition, by Gamble, Peteraf and Thompson. New York, NY: McGraw Hill Publishing Company.

Reed, Marlene M, and Rochelle R. Brunson (2020). Case Studies in Entrepreneurship. Cheltenham, England: Edward Elgar Publishing Company.

Reed, Marlene R.; Artz, Kendall; and John Laurie (April 2020). Pokey O's: Determining the Location and Future Structure of a Dessert Food Truck. Entrepreneurship Education & Pedagogy.

Brunson, Rochelle R. and Marlene M. Reed (2021). Kleinfeld: Absolutely "Yes" to the Dress, Case Studies in Entrepreneurship. Cheltenham, England: Edward Elgar Publishing Company.

Brunson, Rochelle R. and Marlene M. Reed (2021). Nightlight Donuts: Trials of a Collegiate Entrepreneur in Case Studies in Entrepreneurship. Cheltenham, England: Edward Elgar Publishing Company.

Reed, Marlene M. and Rochelle R. Brunson (2021). Revival Restaurant: Leaving Academia to Help Revitalize a Dying Neighborhood" in Case Studies in Entrepreneurship. Cheltenham, England: Edward Elgar Publishing Company.

Reed, Marlene M. and Rochelle R. Brunson (2021). The Fleet Sheet: Seeking Sustainability for a First Mover"

Reed, Marlene R. and Rochelle R. Brunson (2021). Warby Parker: Revolutionizing the Way Eyeglasses are Sold and Social Entrepreneurship is Carried Out" in Case Studies in Entrepreneurship. Cheltenham, England: Edward Elgar Publishing Company.

Brunson, Rochelle R. and Marlene M. Reed (2021). Magnolia and the Silos: Sustaining Rapid Growth" in Case Studies in Entrepreneurship. Cheltenham, England: Edward Elgar Publishing Company.

"Case entitled: "Rakuten: How Long Can Rapid Growth be Sustained?"," , Cheltenham: Edward Elgar Publishing Company, July 2020 (coauthors: Rochelle Reed Brunson).

Brunson, Rochelle R. and Marlene M. Reed (2021). Rocket Stove: Developing a Unique Funding Model for a Social Enterprise in Case Studies in Entrepreneurship. Cheltenham, England: Edward Elgar Publishing Company.

Brunson, Rochelle R. and Marlene M. Reed (2021). We Work: Can a Shared Space Provider Survive a Recession? in Case Studies in Entrepreneurship. Cheltenham, England: Edward Elgar Publishing Company.

ReedF, Marlene M. and Rochelle R. Brunson (2020). Ford Motor Company: Difficult Decisions for the Future. New York, NY: McGraw-Hill Publishing Company.

"Case entitled: "Fitbit, Inc.: Can It Revive its Strategy and Reverse Mounting Losses?"," , New York, New York: McGraw-Hill Publishing Company, 2019, pp. 271-278 (coauthors: Marlene Reed Reed).

Reed, Marlene M. and Rochelle R. Brunson (2020). Walmart: A Shift in Their Target Market?" in Thompson, Peteraf, Gamble, & Strickland's "Crafting & Executing Strategy." New York: McGraw Hill Publishing Company.

Reed, Marlene M., and Brunson, Rochelle R. (2018). Exploration of the Efficacy of the Case Method of Teaching, The Case Journal.

"Crafting a Teaching Case Study: Ideation to Publication," CASE Journal, The, Vol. 14, No. 2, (March 2018) (coauthors: Kay Keels, Vi Narapareddy, Erica Berte).

Brunson, Rochelle Reed & Reed, Marlene Mints (2018). Etsy, Inc.: Reimagining Innovation. New York, New York: McGraw-Hill Publishing, 21st Edition, pp. 113-119.

Brunson, Rochelle R. & Reed, Marlene Mints (201`8). Fitbit, Inc.: Has the Company Outgrown Its Strategy? New York, New York: McGraw-Hill Publishing Company, 21st Edition, pp. 66-72.

Brunson, Rochelle R. & Reed, Marlene M. (2019). Fitbit, Inc. in 2017: Can it Revive its Strategy and Reverse Mounting Losses? in Essentials of Strategic Management Edited by John Gamble, Margaret Peteraf, and Arthur Thompson, Jr. New York, NY: McGraw Hill Publishing Company, 6th Edition, pp. 271-278.

Reed, Marlene M., Palich, Les A. (January 2017). "Auntie Anne's Pretzels: Searching for the Right Recipe for China," Proceedings of the United States Association of Small Business Education, Philadephia, PA.

""Fitbit, Inc.: Was the Company Running Ahead of Itself?"," Vol. October 2016, (October 2016) (coauthors: Rochelle Reed Brunson).

""HealthSouth Rehabilitation CFO: How Can You Turn the Wagon Around?"," No. October 2016, (October 2016) (coauthors: Mitchell J. Neubert).

""Rwanda Trading Company: Facing a Cash Flow Crisis"," Vol. Fall 2016, (October 2016) (coauthors: Kendall W. Artz, Colene Coldwell).

"Writing Cases to Advance Wine Business Research and Pedagogy," Wine Economics and Policy, Vol. 5th Edition, No. Manuscript #WEP-D-16-00010, (April 2016), pp. 60-67 (coauthors: Marlene Mints Reed, Sharon Forbes). Gilinsky, Armand, Reed, Marlene, Forbes, Sharon (2016). Writing Cases to Advance Wine Business Research and Pedagogy. Article reference: WEP65 Amsterdam: Elsevier Publishing Company.

Applied or Integration/Application Scholarship

Brunson, Rochelle R., Reed, Marlene M. (March 2016). "Cliftex Theatre: Balancing Technology and Sustainability," Entrepreneurship Theory and Practice.

Teaching and Learning Scholarship

Reed, Marlene M., Worthington, William (2016). Marketplace Ministries: Planning for succession. Journal of Ethics & Entrepreneurship, Vol. 6, No. 1, pp. 39-62.

"Hotel Belmar: Challenges of Managing an Eco Hotel," (January 2016) (coauthors: Leslie E. Palich).

"Europska Databanka," : Textbook Media, October 2015, pp. pages 75-80 (coauthors: Lawrence Silver, Robert Stevens, Courtney Kernek, Bruce Wrenn, David Loudon). Silver, et al (2016). The Essentials of Marketing Research, 4th Edition.

"Chick-fil-A: Responding to Activists' Threats," Vol. 12, No. 2015, (July 2015) (coauthors: Peter Neilson, Mitchell J. Neubert, Theodore Waldron). Reed, Marlene M., Neubert, Mitchell, and Waldron, Ted (2015). Chick-fil-A: Responding to Activists' Threats, Volume 12.

"Alo Farm Implement Company of Sweden: Diffusion of Innovation in China," No. 2015, (1st Quarter 2015) (coauthors: Jamie Allen, Gregory Larosiliere). Marlene M. Reed, Gregory Leman (2015). Alo Farm Implement Company of Sweden: Diffusion of Innovation in China,Emerald Emerging Markets Case Studies.

Applied or Integration/Application Scholarship

""Alo Farm Implement Company of Sweden: Diffusion of Innovation in China"," Emerald Emerging Markets Case Studies, (December 2014).

Reed, Marlene M., Brunson, Rochelle R. (Fall 2014). "J.C. Penney: An Overhaul for the Overhaul," Online Journal of International Case Analysis, Vol. 5, No. 2, pp. 1-16.

"Gambler's resilience: The influence of family fiscal and relational capital," : Babson, 3rd Quarter 2014 (coauthors: Bill Worthington).

Basic or Discovery Scholarship

"The Styles Company," , Boston, MA: Babson College, May 2014 (coauthors: Bill Worthington).

Applied or Integration/Application Scholarship

Reed, Marlene M., Guess, Kay (2013). Springfield, Inc.: Woman Over-Board, Research on Professional Responsibility and Ethics in Accounting, Edited by Cynthia Jeffrey. Bingley, UK: Emerald Group Publishing Limited, pp. 191-202.

Teaching and Learning Scholarship

Reed, Marlene M., Carson, Charles M., Cumber, Carol (2013). Daktronics, Inc.: Downsizing a Billion Dollar Dream"

Reed, Marlene M. and Edward L. Felton (2013). The Essentials of Marketing Research, 3rd Edition. Edited by Robert E. Stevens, Bruce Wrenn, and David Loudon. New York, NY: Routledge Publishing Company, pp. 313-318.

Basic or Discovery Scholarship

Reed, Marlene M., Brunson, Rochelle R. (2013). Insider trading: The case of Rajat Gupta, Journal of Business Ethics Education, Volume 10.

Applied or Integration/Application Scholarship

Reed, Marlene M., Brunson, Rochelle R. (2013). The Fleet Sheet, Multinational Management, 6th Edition. Edited by John B. Cullen and K. Praveen Parboteeah. Independence, Kentucky: Cengage Learning.

Basic or Discovery Scholarship

""Proton Cancer Therapy Center: An Entrepreneur's Dilemma," , Independence, Kentucky: Cengage Learning, 1st Quarter 2013 (coauthors: Donald Kuratko).

Applied or Integration/Application Scholarship

""Skoda Automobile Company"," , Thousand Oaks, California: Sage Publications, Inc., 4th Quarter 2012.

Basic or Discovery Scholarship

""Proton Cancer Therapy Center: An Entrepreneur's Dilemma"," Entrepreneurship Theory and Practice, Vol. 35, No. 5, (September 2012), pp. PP. 1091-1102 (coauthors: Ray Bagby).

Teaching and Learning Scholarship

Reed, Marlene M., and Rochelle R. Brunson (2011). "UFO Pictures" in Gerard McElwee, Paul Westhead, and Mike Wright, Editors, Entrepreneurship Perspectives and Cases. Essex, United Kingdom: Pearson Financial Times/Prentice Hall Publishers.

Basic or Discovery Scholarship

Reed, Marlene M. and Rochelle R. Brunson (2011). "BCH Telecommunications of Prague," in Gerard McElwee, Paul Westhead and Mike Wright's Entrepreneurship and Small Business Development. Harlow, Essex, UK: Pearson Education.

Applied or Integration/Application Scholarship

Reed, Marlene M. and Rochelle R. Brunson (2011). "The Fleet Sheet" in Gerard McElwee, Paul Westhead, and Mike Wright, Editors, Entrepreneurship and Small Business Development.

Reed, Marlene M. and Rochelle R. Brunson (April 2011). "Alba Adventures," in Westhead, Wright, and McElwee, Editors, Entrepreneurship: Perspectives and Cases.

Basic or Discovery Scholarship

Reed, Marlene M. and Rochelle R. Brunson (2011). "Proton Cancer Therapy Center: An Entrepreneur's Dilemma." Future edition of Entrepreneur Theory and Practice.

Teaching and Learning Scholarship

Reed, Marlene M. and Rochelle R. Brunson (April 2011). "Starbucks," Strategic Management, 14th Edition, edited by Fred R. David. Upper Saddle River, N.J.: Pearson Education.

"General Electric: Ecoimagination as a CSR initiative," Journal of Business Ethics Education, Vol. 8, (2011), pp. 245-254 (coauthors: Mitchell J. Neubert).

Applied or Integration/Application Scholarship

Reed, Marlene M. and Rochelle R. Brunson (2010). "AREGAK Microcredit of Armenia" in Cullen and Parboteeah, Editors, Multinational Management: A Strategic Approach, Fifth Edition. Cincinnati, Ohio: SouthWestern Publishing.

Reed, Marlene M. and Rochelle R. Brunson (2010). "IPC Media" in Cullen and Parboteeah, Editors, Multinational Management: A Strategic Approach. Cincinnati, Ohio: SouthWestern Publishing.

Basic or Discovery Scholarship

Brunson, Rochelle R. and Marlene M. Reed (2009). "Avon Products, Inc," in Strategic Management, edited by Fred David. Upper Saddle River, New Jersey: Pearson Education.

Applied or Integration/Application Scholarship

Reed, Marlene M. and Rochelle R. Brunson (2010). "Macy's, Inc.: Riding Out an Economic Downturn" in Fred David, Editor, Strategic Management. Upper Saddle River, New Jersey: Pearson Education.

Teaching and Learning Scholarship

"Olympic Optical: Valuing a Business," Journal of Finance Case Research, Vol. 10, No. 1 & 2/2008, (December 2009) (coauthors: Colene Coldwell).

Basic or Discovery Scholarship

""Drug Importation: A Way to Reduce Employee Health Costs?"," Journal of Finance Case Research, Vol. 10, No. 2, (December 2009), pp. pp. 39-48 (coauthors: Timothy Michaels).

""Skoda Auto: The Czech Carmaker"," No. 12th Edition, (March 2008), pp. pp. 106-115 (coauthors: Fred R. David).

Teaching and Learning Scholarship

""IPC Media: Challenges of a British Magazine Publisher"," No. 3rd Edition, (October 2007) (coauthors: John A. Parnell).

"Aries Catering and Tours of Armenia," Strategic Management: Theory and Practice, 3rd Edition, John A. Parnell (eds.), Cincinnati, Ohio: Thomson Learning, October, 2007. (Co-author: Rochelle R. Brunson.)

""The Fleet Sheet"," , Cincinnatti, Ohio, October 2007.

Reed, Marlene M. and Douglas L. Smith (Summer/Fall 2007). "Community Bancshares, Inc.: Uncovering a Fraud," Case Research Journal, Vol. 27, Issues 3 and 4, pp. 57-70.

""Skoda Auto: The Czech Carmaker," Perspectives In Business, Vol. 4, No. 2, (August 2007), pp. 43-52.

"PolySpec: Assessing the Organizational Culture," Journal of Applied Case Research, (2007).

"Saddam Hussein and the Price of Oil," Journal of Finance Case Research, Vol. 7, No. 1, (April 2006) (coauthors: Fred N. Hendon).

"Aries Catering and Tours of Armenia," , Cincinnati, Ohio, October 2005 (coauthors: John A. Parnell, Rochelle R. Brunson).

"De Soto Caverns (B)," , Cincinnati, Ohio, October 2005 (coauthors: John A. Parnell, Rochelle R. Brunson).

"Boeing After September 11 (A)," Journal of Finance Case Research, Vol. 6, No. 1, (April 2004) (coauthors: Fred N. Hendon).

"Boeing After September 11 (B)," Journal of Finance Case Research, Vol. 6, No. 1, (April 2004) (coauthors: Fred N. Hendon).

"The Fleet Sheet," , Mason, Ohio, 2004.

"BCH Telecommunications," , Binghamton, N.Y., 2003 (coauthors: Robert Stevens, David Loudon, Rochelle R. Brunson).

"Eggsercizer: The World's Smallest Exercise Machine (A)," , London, England, 2003 (coauthors: Henry S. Maddux).

Basic or Discovery Scholarship

"Disclosure and Feedback as Communication Discriminators Between CPAs, MBAs, and Undergraduate Management Students," The Business Journal, (February 2002) (coauthors: Robert W Service, Andrea Kay Guess).

Teaching and Learning Scholarship

"Europska Databanka," , New York, N.Y., 2002 (coauthors: Bruce Wrenn, Robert Stevens, David Loudon, Edward L. Felton).

"Finding Seats in Classes for Freshmen Students," , Birmingham, Alabama, 2002 (coauthors: John W. Harris).

"The Plight of Undeclared Students," , Birmingham, Alabama, 2002 (coauthors: John W. Harris).

Basic or Discovery Scholarship

"Utilizing Market Segmentation in Church Marketing and Management," Journal of Ministry Marketing & Management, Vol. 6, No. 2, (2001) (coauthors: Edward L. Felton).

Teaching and Learning Scholarship

"IPC Magazines," Journal of Applied Case Research, Vol. 3, No. 1, (2001) (coauthors: Edward L. Felton).

"Leon Christian Medical Center (A)," Case Research Journal, Vol. 19, No. 3, (July 1999) (coauthors: Henry S. Maddux).

"Leon Christian Medical Center (B)," Case Research Journal, Vol. 19, No. 3, (July 1999) (coauthors: Henry S. Maddux).

"Europska Databanka," , Cincinnati, Ohio, 1999 (coauthors: Paul F. Buller, Edward L. Felton).

Brunson, Rochelle R. and Marlene M. Reed (2021). Etsy: Will the Desire for Economic Success Overwhelm Creativity? in Case Studies in Entrepreneurship. Cheltenham, England: Edward Elgar Publishing Company.

"Auntie Anne's Pretzels in China," (coauthors: Leslie Palich).

"Fatmols Lodges of Zambia: Reaching International Customers," Vol. 7, No. 1, pp. 1-18 (coauthors: Steven Sikobela).

"The Styles Company STEP," (coauthors: Bill Worthington).

Presentations and Proceedings