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Kellen Mrkva

Assistant Professor - Marketing

Contact Information

Email:  Kellen_Mrkva@baylor.edu
Homepage:  kellenmrkva.wordpress.com
Mailing Address:  One Bear Place #98007
Waco, TX  76706
Office Location:  Paul L. Foster Campus for Business and Innovation 

Office Hours

Wednesday: 10-11:30am
Friday: 12-1:30pm
(or by appointment)

Awards and Honors

  • AMA-EBSCO-RRBM Award for Responsible Research in Marketing, Winner, AMA (American Marketing Association) and EBSCO (May 6, 2024)
  • AMA-EBSCO-RRBM Award for Responsible Research in Marketing Finalist, AMA-EBSCO (March 23, 2023)
  • Honorable Mention, BSPA Best Paper Award, Behavioral Science and Policy Association (May 2022)
  • Best Paper by an Early Career Contributor, Honorable Mention (2nd place), Journal of Consumer Psychology (2021)

Publications

Basic or Discovery Scholarship

Posner, N., Simonov, A., Mrkva, K., & Johnson, E. J. (2023). Dark defaults: How choice architecture steers political campaign donations. Proceedings of the National Academy of Sciences of the United States of America, 120(40), e2218385120-e2218385120.

Reeck, C., Posner, N. A., Mrkva, K., & Johnson, E. J. (2022). EXPRESS: Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps. Journal of Marketing, 87(4), 510-527.

Mrkva, K., Posner, N. A., Reeck, C., & Johnson, E. J. (2021). Do nudges reduce disparities? Choice architecture compensates for low consumer knowledge. Journal of Marketing, 85(4), 67-84.

Mrkva, K., Cole, J. C., & Van Boven, L. (2021). Attention increases environmental risk perception. Journal of Experimental Psychology: General, 150(1), 83–102. https://doi.org/10.1037/xge0000772

Mrkva, K., & Van Boven, L. (2020). Salience theory of mere exposure: Relative exposure increases liking, extremity, and emotional intensity. Journal of Personality and Social Psychology, 118(6), 1118–1145. https://doi.org/10.1037/pspa0000184

Mormann, M., Griffiths, T., Janiszewski, C., Russo, J. E., Aribarg, A., Ashby, N. J., ... & Mrkva, K. J. (2020). Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making. Marketing Letters, 31(4), 381-392.

Mrkva, K., Johnson, E. J., Gächter, S., & Herrmann, A. (2020). Moderating loss aversion: Loss aversion has moderators, but reports of its death are greatly exaggerated. Journal of Consumer Psychology, 30(3), 407-428.

Mrkva, K., Travers, M., & Van Boven, L. (2018). Simulational fluency reduces feelings of psychological distance. Journal of Experimental Psychology: General, 147(3), 354-378.
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