Eric Swan
Clinical Assistant Professor - Marketing
Contact Information
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Email:
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Eric_Swan@baylor.edu
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Mailing Address:
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One Bear Place #98007
Waco, TX 76706
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Office Location:
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Paul L. Foster Campus for Business and Innovation
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Educational Background
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DBA, University Of Wisconsin Whitewater
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MBA, Capella University
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BS - Business Administration, Winona State University
Awards and Honors
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Robin and Mark Howard Early Career Teaching Excellence Award, Baylor University Hankamer School of Business (2023)
Professional Memberships
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American Marketing Association (January 2021 - Present)
Publications
Basic or Discovery Scholarship
"Anticipatory value-in-use in early-stage digital health service transformations: How consumers assess value propositions before and after abrupt, exogenous shocks,"
Journal of Business Research, Vol. 163, No. C, (March 2023) (coauthors: James Peltier, Andrew Dahl).
Peltier, J. W., Dahl, A. J., & Swan, E. L. (2020). Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective.
Journal of Business Research,
121, 724–734. https://doi.org/10.1016/j.jbusres.2020.03.020
"Health-care marketing in an omni-channel environment: Exploring telemedicine and other digital touchpoints,"
Journal of Research in Interactive Marketing, Vol. 13, No. 4, (November 2019), pp. 602-618 (coauthors: Andrew J Dahl, James W Peltier).
"Differential effects of omni-channel touchpoints and digital behaviors on digital natives’ social cause engagement,"
Journal of Research in Interactive Marketing, Vol. 12, No. 3, (August 2018), pp. 258-273 (coauthors: Andrew J Dahl, Anthony M D'Alessandro, James W Peltier).