Biography
Over 30 years of experience in marketing/advertising planning and management. Broad experience in large and medium sized agencies as well as hands-on marketing and advertising experience in large corporate environments. Particular strength in planning, analysis and brand/market positioning, development of targeted programs. Extensive quantitative and qualitative research background. Extensive background in all aspects of marketing and advertising with particular expertise in the areas of direct marketing, direct selling, business-to-business marketing, new product/concept/brand development, test marketing. A hands-on personalized management style that focuses on accomplishing carefully crafted objectives, integrating input from all levels of management team.