Dale Lampertz

Lecturer - Marketing

Contact Information

Campus Phone:  (254) 710-3523
Mailing Address:  One Bear Place #98007
Waco, TX  76706
Office Location:  Foster Business and Innovation¬†

Work Experience

  • Adjunct Professor of Marketing, Baylor University (2011 - Present)
  • Adjunct Professor of Marketing, University of Dallas (2011 - Present)
  • President, Nicksic-Lampertz & Associates, Inc. (1992 - Present)
  • Director of Marketing, Planning and Research, Blockbuster, Inc. (1985 - 1991)
  • Director of Marketing, World Book, Inc. (1979 - 1985)
  • Marketing Manager, Chemetron (1976 - 1978)
  • Research Supervisor, Needham, Harper & Steers Advertising, Inc. (1972 - 1975)

Professional Memberships

  • Member of Board of Directors, The Westwood School


Over 30 years of experience in marketing/advertising planning and management. Broad experience in large and medium sized agencies as well as hands-on marketing and advertising experience in large corporate environments. Particular strength in planning, analysis and brand/market positioning, development of targeted programs. Extensive quantitative and qualitative research background. Extensive background in all aspects of marketing and advertising with particular expertise in the areas of direct marketing, direct selling, business-to-business marketing, new product/concept/brand development, test marketing. A hands-on personalized management style that focuses on accomplishing carefully crafted objectives, integrating input from all levels of management team.

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