Claudio Alvarez
Associate Professor - Marketing
Contact Information
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Email:
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Claudio_Alvarez@baylor.edu
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Mailing Address:
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One Bear Place #98007
Waco, TX 76706
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Office Location:
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Paul L. Foster Campus for Business and Innovation 220.05
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Educational Background
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PHD - Management, Boston University
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MBA - Marketing, Federal U Of Rio De Janeiro
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BA - Communication Studies, Pontifical Catholic University
Work Experience
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Associate Professor of Marketing, Baylor University (August 2023 - Present)
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Assistant Professor of Marketing, Baylor University (2015 - July 2023)
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Senior Case Team Leader, Monitor Group (2002 - 2009)
Awards and Honors
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Habicht Early Career Research Award, Hankamer School of Business (April 2023)
Publications
Basic or Discovery Scholarship
"Doing Relationship Work: A Theory of Change in Consumer-Brand Relationships,"
Journal of Consumer Research, Vol. 48, No. 4, (December 2021), pp. 610–632 (coauthors: Danielle Brick, Susan Fournier).
"An Assessment of Attachment Style Measures in Marketing,"
European Journal of Marketing, Vol. 54, No. 12, (2020), pp. 3015-3049 (coauthors: Meredith David, Kealy Carter).
"How Brands Acquire Cultural Meaning,"
Journal of Consumer Psychology, Vol. 29, No. 3, (2019), pp. 519-534 (coauthors: Susan Fournier).
"Consumers' Relationships with Brands,"
Current Opinion In Psychology, Vol. 10, No. August, (August 2016), pp. 129-135 (coauthors: Fournier Susan).
"Relating Badly to Brands,"
Journal of Consumer Psychology, Vol. 23, No. 2, (2013), pp. 253-264 (coauthors: Susan Fournier).
"Brand Flings: When Great Brand Relationships are Not Built to Last,"
, London: Routledge/Taylor & Francis Group, 2012, pp. 74-96 (coauthors: S. Fournier, M. Breazeale, M. Fetscherin, Susan Fournier).
"Brands as relationship partners: Warmth, competence, and in-between,"
Journal of Consumer Psychology, Vol. 22, No. 2, (2012), pp. 177-185 (coauthors: Susan Fournier).
Presentations and Proceedings