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Ann Mirabito

Associate Professor - Marketing

Contact Information

Email:  Ann_Mirabito@baylor.edu
Fax:  (254) 710-1068
Mailing Address:  One Bear Place #98013
Waco, TX  76706
Office Location:  Paul L. Foster Campus for Business and Innovation 410.13

Educational Background

  • PHD - Marketing, Texas A&M University College Station
  • MBA - Business Administration, Stanford University
  • BA - Economics, Duke University

Work Experience

  • Associate Professor of Marketing, Baylor University (2014 - Present)
  • Assistant Professor of Marketing, Baylor University (2008 - 2014)
  • Lecturer, Baylor University (2007 - 2008)
  • Vice President and CMO, Inspire Insurance Solutions (2000 - 2002)
  • Vice President and CMO, Rapidforms, Inc (1996 - 2000)
  • President, Greater Fulton (NY) Chamber of Commerce (1992 - 1996)
  • Vice President and Associate Publisher, Time-Life Books (1988 - 1992)
  • Director of Marketing, Vie de France (1987 - 1988)
  • Product Manager, Frito-Lay (1983 - 1987)
  • Technical Consultant, Chase Bank/Interactive Data Corp. (1979 - 1981)
  • Research Assistant, Federal Reserve Board (1976 - 1979)

Consulting

  • Harvard Business Publishing’ Educator Advisory Team (July 2022 - June 2023)

Awards and Honors

  • Best Paper Award, Association for Marketing and Healthcare Research (March 2019)
  • Teaching Excellence Award, Hankamer School of Business (2015)
  • Grant Recipient, University Research Committee (2014)
  • Professor of the Month, Alpha Tau Omega Fraternity (2014)
  • Circle of Achievement Award, Mortar Board Honor Society (2009)
  • Rachel Hunter Moore Outstanding Faculty at Baylor University Award, Chi Omega (2008)

Biography

Dr. Ann Mirabito is Associate Professor of Marketing at Baylor University’s Hankamer School of Business. She is a member of the Graduate Faculty and teaches MBA Marketing Strategy, EMBA Marketing and Healthcare Marketing Strategy, and Online MBA Marketing Analytics courses. She is the recipient of the Baylor University Hankamer School of Business Teaching Excellence Award, the Rachel Hunter Moore Outstanding Faculty Award and the Mortar Board Circle of Achievement.

A nationally recognized scholar on the use of marketing science to improve consumer well-being, Dr. Mirabito’s research is published in leading marketing and medical journals including Harvard Business Review, MIT Sloan Management Review, Journal of Public Policy and Marketing, Journal of Service Research, Journal of Business Research, Annals of Internal Medicine, and Mayo Clinic Proceedings. She is frequently interviewed by national media and consults with leading organizations and with government agencies.

She researches ways to enhance consumer well-being from four perspectives:

1.Well-Being at Work – Her work examines positive paths for workplace wellness that support an individual’s dignity while strengthening organizational engagement, morale, and ROI.

2.Restoring Well-Being – The U.S. has arguably the finest healthcare in the world, but the healthcare delivery mechanism (in marketing parlance, the healthcare distribution channel) is frustrating for both providers and patients. Her research identifies novel approaches to improving consumer outcomes and satisfaction while reducing healthcare costs.

3.Threats to Well-Being – Social stigmas and behavioral addictions to cell phones, texting, gambling and other behaviors threaten consumers’ well-being. This research stream focuses on the use of marketing cues that promote and attenuate stigmas and behavioral addictions.

4.Uncertainty and Well-Being – Well-being would be easier to achieve if the connections between behaviors and outcomes were more certain. Her research examines ways consumers evaluate risk information: How does the presentation of risk information (graphical or numerical) influence behavioral outcomes? How can consumers evaluate the quality of healthcare providers? How can consumers evaluate the fairness of prices of intangible services?

Before joining the Baylor faculty, Dr. Mirabito had an extensive career in brand management, customer relationship marketing, and public policy. She worked in consumer-facing (Time Life Books division of Time Warner, Frito-Lay), B2B (Chase Econometrics, Rapidforms, Inspire Insurance Solutions), government (Federal Reserve Board) and nonprofit organizations (Chamber of Commerce).

Dr. Mirabito is an active volunteer in community organizations and with government (named by New York State Governor Mario Cuomo to head the Neighborhood Based Initiative program in Fulton, NY, and later by Governor George Pataki to the Governor’s Advisory Council for Women).

Publications

Basic or Discovery Scholarship

"Mental Illness and Marketing: A 50-Year Scoping Review and Future Research Framework," Psychology & Marketing, Vol. 41, (October 2024), pp. 2555–2573 (coauthors: Justine Rapp Farrell, Jane E Machin, Jenna Drenten, Christina Y Chan-Park, Natal Ross Adkins, Elizabeth Crosby).

Disadvantaged Consumers, Market Access, and Consumer Well-being: Springer, 2024 (coauthors: Jane E. Machin, Courtney Nations Azzari, Elizabeth Crosby, Natalie Ross Adkins).

"Medical Decision-Making with Tables and Graphs: The Role of Cognition, Emotions, and Analytical Thinking," Health Marketing Quarterly, Vol. 40, No. 1, (January 2023), pp. 59-81 (coauthors: Ilgım Dara Benoit, Elizabeth G Miller, Jesse Catlin).

"Conversations about Conducting Marketing Research in Mental Health," Journal of Consumer Marketing, Vol. 39, No. 6, (May 2022), pp. 569-78 (coauthors: Jane A Machin, Teri Brister, Robert M. Bossarte, Jenna Drenten, Ronald Paul Hill, Deborah L. Holland, Mark Mulder, Maria Martik, Madhubalan Viswanathan, Marie A. Yeh, Justine Rapp Farrell, Elizabeth Crosby, Natalie Ross Adkins).

"Mental Health and the Marketplace: A Research Agenda," Journal of Consumer Marketing, Vol. 39, No. 6, (2022), pp. 565-68 (coauthors: Natalie Adkins, Elizabeth Crosby, Justine Rapp Farrell, Jane A Machin).

"Taming Wicked Problems Using the Problem-Solution-Impact (PSI) Research Process Model," Journal of Consumer Affairs, (2022) (coauthors: Jane Machin, Natalie Ross Adkins, Christina Chan-Park, Elizabeth Crosby, Justine Rapp Ferrell).

"Physical Risk Messaging Enhances Favorable Attitudes Towards Mask Wearing," Journal of Consumer Affairs, Vol. 55, No. 4, (2021), pp. 1682-1690 (coauthors: Marie A Yeh, Stacey R. Finkelstein).

"Pregnant Women with Obesity Have Unique Perceptions About Gestational Weight Gain, Exercise, and Support For Behavior Change," J Midwifery And Womens Health, Vol. 65, No. 4, (July 2020), pp. 529-537 (coauthors: Mary Faucher).

"The Marketplace, Mental Wellness, and Me: Exploring Self-Esteem, Self-Efficacy, and Self-Compassion in Consumer Wellbeing," Journal of Business Research, Vol. 100, No. July, (July 2019), pp. 410-420 (coauthors: Jane Machin, Natalie Ross Adkins, Elizabeth Crosby, Justine Rapp Ferrell).

Applied or Integration/Application Scholarship

"Coping with Stress in Real Estate," Keller Center Research Report, Vol. 12, No. 2, (June 2019) (coauthors: Jane E Machin, Natalie Ross Adkins, Elizabeth Crosby, Justine Rapp Ferrell).

Basic or Discovery Scholarship

"Boilerplate: What Consumers Really Think," Vol. 52, No. 3, (March 2019) (coauthors: Franklin G. Snyder).

Applied or Integration/Application Scholarship

"The Stigma Turbine: (De)Stigmatization in the Real Estate Market," Keller Center Research Report, Vol. 9, No. 4, (December 2016) (coauthors: Jane E. Machin, Natalie Ross Adkins).

Basic or Discovery Scholarship

"Consumer Preferences for Performance Defaults," Vol. 6, No. 1, (December 2016) (coauthors: Franklin G. Snyder).

"The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma," Journal of Public Policy & Marketing, Vol. 35, No. 2, (Fall 2016), pp. 170-84 (coauthors: Cele Otnes, Elizabeth Crosby, David Wooten, Jane E. Machin, Chris Pullig, et al.).

"How Do Brands’ Destigmatizing Messages Travel Through Social Media? Like a Girl," Vol. 44, (2016), pp. 146-47 (coauthors: Elizabeth Crosby, Kristy McManus).

"You Say You Want a Revolution: Drawing on Social Movement Theory to Motivate Transformative Change," Journal of Service Research, Vol. 18, No. 3, (August 2015), pp. 336-350 (coauthors: Leonard L Berry).

"The Death of Contracts," Vol. 52, No. 2, (June 2014), pp. 346-413 (coauthors: Franklin G Snyder).

Applied or Integration/Application Scholarship

"Show Me the Number: Communicating Probabilities and Tradeoffs in Real Estate Transactions," Keller Center Research Report, Vol. 6, No. 3 (September), (September 2013) (coauthors: Jesse R. Catlin, Elizbeth Gelfand Miller).

Basic or Discovery Scholarship

"On the Road to Addiction: The Facilitative and Preventive Roles of Marketing Cues," Journal of Business Research, Vol. 66, No. 8, (August 2013), pp. 1219-26 (coauthors: Ingrid M Martin et al).

"Do-It-Yourself Employee Healthcare," MIT Sloan Management Review, Vol. 53, No. 2 Winter, (Winter 2012), pp. 15-16 (coauthors: Leonard L Berry, Gale Adcock).

Applied or Integration/Application Scholarship

"Using Workplace Wellness to Strengthen Your Sales Organization," Keller Center Research Report, No. September, (September 2011), pp. 1-5 (coauthors: William Baun, Leonard L. Berry).

Basic or Discovery Scholarship

"Partnering for Prevention with Workplace Health Promotion Programs," Mayo Clinic Proceedings, (April 2011) (coauthors: Leonard L. Berry).

"Transforming Consumer Health," Journal of Public Policy & Marketing, Vol. 30, No. 1, (Spring 2011), pp. 14-22 (coauthors: Debra L. Scammon, Anand P. Keller, et al).

"From Use to Abuse: When Everyday Consumption Behaviors Morph Into Addiction," Journal of Research for Consumers, No. 19, (2011), pp. 1-8 (coauthors: Aditi Grover et al).

"What's the Hard Return on Employee Wellness Programs?," Harvard Business Review, Vol. 88, No. 12, (December 2010), pp. 105-112 (coauthors: Leonard L Berry, William Baun).

"Innovative Healthcare Delivery," Business Horizons, Vol. 53, No. 2, (March 2010), pp. 157-169 (coauthors: Leonard L. Berry).

"Lessons That Patient-Centered Medical Homes Can Learn From the Mistakes of HMOs," Annals Of Internal Medicine, Vol. 152, No. 3, (February 2010), pp. 182-185 (coauthors: Leonard Berry).

Applied or Integration/Application Scholarship

"Is Your Picture Worth 1,000 Words?," Keller Center Research Report, No. August 2009, (August 2009).

"How Consumers Respond to Commissions," Keller Center Research Report, Vol. 1, No. 1, (June 2008).

Basic or Discovery Scholarship

"A Physicians’ Agenda for Working with Employers and Insurers," Mayo Clinic Proceedings, (Winter 2007) (coauthors: Leonard Berry, Sankey Williams, Frank Davidoff).

"Recapturing Marketing’s Mission," , Armonk, NY, 2nd Quarter 2006 (coauthors: Jagdish N. Sheth, Rajendra S. Sisodia, Leonard E Berry).

"A Health Care Agenda for Business," MIT Sloan Management Review, (Summer 2004) (coauthors: Leonard L Berry).

Presentations and Proceedings

"Cultivating a Path to Mindfulness & Well-Being in Education," presented at the Society for Marketing Advances, Fort Worth, TX, November 2023 (coauthors: Ellen Campos Sousa, Steven Chan, Amy Watson, Sphurti Sewak).

Basic or Discovery Scholarship

"Conceptualizing Consumer Mental Wellbeing," presented at the Transformative Consumer Research, London, June 2023 (coauthors: Jane Machin, Natalie Adkins, Elizabeth Crosby, Daniela Alcoforado, Josephine Go Jefferies, Elaine Holt, Ausra Rutelione).

"Mental Illness and Marketing: A 50 Year Scoping Review," presented at the Marketing & Public Policy, Arlington, VA, June 2023 (coauthors: Jane Machin, Justine Rapp Farrell, Natalie Adkins, Elizabeth Crosby, Jenna Drenton, Christina Y Chan-Park).

Applied or Integration/Application Scholarship

"Guidance for New Conference Chairs," presented at the TCR New Chair Workshop, April 2023 (coauthors: Laura Peracchio, Melissa Bublitz, Julie Ozanne, Brennan Davis).

Basic or Discovery Scholarship

"Mental Illness and Marketing: A 50 Year Scoping Review," presented at the Association for Marketing and Healthcare Research, Crested Butte, CO, March 2023 (coauthors: Jane Machin, Justine Rapp Farrell, Christina Y Chan-Park, Natalie Adkins, Elizabeth Crosby, Jenna Drenton).

"Answering the Call: Conducting Research on Mental Health, Public Policy, and the Market," Proceedings of the Marketing & Public Policy Conference, Austin, TX, June 2022 (coauthors: Jane E Machin, Natalie Ross Adkins, Elizabeth Crosby, Justine Rapp Farrell).

"From Surviving to Thriving: A Conceptual Introduction to Mental Well-Being (MWB)," presented at the Association for Marketing and Healthcare Research, Park City, Utah, March 2022 (coauthors: Jane Machin, Natalie Adkins, Elizabeth Crosby, Justine Rapp Farrell).

Applied or Integration/Application Scholarship

"Punctuate your Research: Collaborating with Non-Profit and Industry Partners in Transformative Consumer Research," presented at the TCR Seminar Series, January 2022 (coauthors: Jane Machin, Natalie Adkins, Elizabeth Crosby, Justine Rapp Farrell).

Basic or Discovery Scholarship

"Mental Health: Crafting a Research Agenda," presented at the Association for Consumer Research Conference, October 2021 (coauthors: Jane Machin, Natalie Adkins, Elizabeth Crosby, Justine Rapp Farrell).

"Mental Health Matters: Making Mental Well-Being a Marketing Research Priority," Proceedings of the Association for Consumer Research Conference, October 2021, Vol. 49, pp. 841 (coauthors: Jane Machin, Natalie Adkins, Elizabeth Crosby, Justine Rapp Farrell).

"Design Thinking: Walking in Stigmatized Shoes," presented at the Transformative Consumer Research, University of Virginia (Online), June 2021 (coauthors: Jane E Machin, Natalie Adkins, Elizabeth Crosby).

"Walking in Stigmatized Shoes," Proceedings of the Marketing and Public Policy, Los Angeles, CA, June 2020 (coauthors: Jane E Machin, Natalie Ross Adkins, Elizabeth Crosby).

"Healthcare and Marketing," presented at the Marketing and Public Policy Conference, Los Angeles, CA, June 2020 (coauthors: Marie Yeh, Stacy Finkelstein, Wendy Boland, Daniele Mathras, Martin Mende, Elizabeth Miller, Beth Vallen).
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