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Sports Marketing Tip
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Traditional Concept
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Beginning
(subject to change due to speakers) |
Quizzes/Exams & Speakers |
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Review of
Marketing Principles (outline) |
Class slides |
1-15 |
1-22 Quiz |
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1a |
Introduction to Sports Marketing |
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1-27 |
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1b |
Consumer Shopping Productivity |
Word version |
1-29 |
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2
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S
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Sell an identity.
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Loyalty
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2-3 |
Manager's take |
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3
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P
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Plan by segments.
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Target markets
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2-17 |
Assignment due 2-19-03 |
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4
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O
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Offer no discounts.
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Pricing
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2-26 |
3-5 Exam (covers through
"Offer No Discounts") |
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5
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R
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Research your fans.
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Market research
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3-17 |
assignment |
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6
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T
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There is Right. There
is Wrong.
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Ethics & Social
Responsibility
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3-24 |
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7
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S
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Set sponsorship and sales promotion
objectives.
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Promotions/Sponsors
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3-31 |
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8
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T
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Track and treat: ticket
sales & season ticket holders
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Revenue optimization
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4-7 |
Kristine Mansour, EDS Byron Nelson Classic |
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9
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I
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Ignite merchandise sales.
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Merchandising/Licensing
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4-14 |
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10
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P
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Place: There’s no place like home
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Physical environment
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4-21 |
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11
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S
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Sports commissions:
How to run an event
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Event Marketing |
4-28 |
Plano & Irving Sports Commissioners |
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5-5 |
Pre-final |
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5-13 (1:30pm) |
Comprehensive Final |
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The Game |
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POINTS |
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Assignments
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Assigned to do in and outside of class, including reports on each
guest speaker's presentations. |
100 points |
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Exams Exams will cover class notes (viz. Top 10 lists) and
chapter material. Format will be multiple choice & true/false. |
Quiz: Marketing Principles (25 points) Mid-term &
Pre-final (100 points each). Note: The optional comprehensive
final may replace either the mid-term or pre-final. |
225 points |
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Secret-Fan Surveys |
Must attend four different games (1 per month, only 1 in 4
can be collegiate) & complete secret fan survey (via emailed excel
spreadsheet and word document to assistant). Must also turn in
photo with you at arena/stadium & ticket stub within 10 days of
emailed survey. |
4 x 25 = 100 points |
Due by midnight: 1. 2-2-03
2. 3-2-03
3. 4-6-03
4. 5-4-03 |
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Grades & email: Grades will be regularly posted via Blackboard.
Your baylor.edu account MUST be in operation & you are responsible
for checking it on a regular basis. |
- 90%=A
- 87.5=B+
- 80.0=B
- 77.5=C+
- 70.0=C
- 60.0=D
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Policies |
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1.
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Marketing Department Policy on final grades: No changes to
submitted grades are allowed at the end of a term. The only
exception is due to mechanical errors in grade calculation. |
As soon as you start to anticipate any problem of any kind,
please visit with the professor. |
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2.
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Attendance: Your presence is required and appreciated. Absences
must be explained (see fees below).
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University
attendance policy is enforced (beyond 7 absences results in
failure). |
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3. |
Academic honesty: You are expected to uphold the University's
Honor System. |
Any violation of
university honor system policy will result in at least a
failing grade in the course. |
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4 |
Compensation Fees:
- Procrastination fee: You may turn in assignments late for a
nominal fee of 10% per 24-hour period late.
- Irresponsibility fee: In the case of any absence, you must
make an office appointment with the
professor
within 24 hours of the absence to explain any absence to
avoid paying an irresponsibility fee (10 points).
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5.
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Top 10 Things You Need to Know About Life |
Click here. |
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6.
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Questions & feedback. |
A class listserv will be set up on Blackboard. Please post
questions to this listserv so that the professor can answer all
general questions in this manner. |
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