AACSB International Conference and Annual Meeting - April 2008
The session focused on how to hire and organize your marketing communications staff for maximum effectiveness. In the meeting, professionals shared tools for recruiting and hiring, sample job descriptions, and examples of organizational structures that work. In addition, they revealed results of a survey of b-schools on how Marketing and Communications functions are organized, including staff size and responsibilities. The 2008 Marketing and Communications Council survey is the first study that we know of that attempts to understand how b-schools organize and handle this function, which is growing in importance as the number of programs increase.
Presentation
Interview guide
Where to post/promote jobs
- Public
Relations Society of America (PRSA) national site
- Find local and nearby chapters. Many chapters have their own websites and will post jobs for free.
- International
Association of Business Communicators (IABC) international site
- Find local and nearby chapters. Many chapters have their own websites and will post jobs for free.
- American
Marketing Association (AMA) national site
- Find local and nearby chapters. Many chapters have their own websites and will post jobs for free.
- AACSB Marketing and Communications Affinity Group
- AACSB’s Building B-Schools: Development, Marketing and Branding Conference
Examples of job descriptions
- Administrative Assoc, Communications & Marketing (Baylor Univ Hankamer)
- All positions (Georgia Tech)
- Associate dean (Colorado State Univ College of Business)
- Associate director external relations media babcock (Wake Forest MBA)
- Asst Director Communications & Marketing (Baylor Univ Hankamer)
- Communications and Marketing Manager (Dalhousie Univ School of Bus Admin)
- Communications Coordinator (Univ of British Columbia Sauder)
- Digital content specialist (Baylor Univ Hankamer)
- Director Communications & Marketing (Baylor Univ Hankamer)
- Director of Communications (Univ of British Columbia Sauder)
- Director of Communications (Univ of Buffalo School of Mgmt)
- Director External Relations (Univ of Iowa Tippie)
- Director External Relations (Univ of North Dakota)
- Director of Public Relations (Bryant Univ centralized)
- Director of Public Relations (Carnegie Mellon)
- Director of Publications (Bryant Univ centralized)
- Editorial Assistant (UT-Dallas)
- Exec Director (Carnegie Mellon)
- GA (Miami Univ Farmer)
- Graphic Designer (Bryant Univ centralized)
- Graphic Designer (Carnegie Mellon)
- Interactive media manager (Bryant Univ centralized)
- Manager of Mktg Svcs (Univ of British Columbia Sauder)
- Marcomm assts (Vanderbilt Owen)
- Marketing Assistant ( Univ of British Columbia Sauder)
- Marketing Contractor (Univ of British Columbia Sauder)
- Marketing Writer (UC Davis Grad School of Mgmt)
- MBA Director of Marketing (Willamette Univ Atkinson)
- Manager online marketing (Vanderbilt Owen)
- Marketing Coordinator (UT-Dallas)
- Marketing mgr-Acct super (Vanderbilt Owen)
- Marketing-PR Coordinator (UT-Dallas)
- Marketing Admin (Vanderbilt Owen)
- SMG Marketing Communications (Boston Univ School of Mgmt)
- TMA MarComm (UC Davis Grad School of Mgmt)
- Webmaster-Graphic design (Miami Univ Farmer)
- writer-editor (Bryant University centralized)
Contact information
Margaret Andrews
Founder, Mind and Hand Associates
508-359-2002
margaret@mind-and-hand.comCynthia J. (C.J.) Jackson
Director, Communications & Marketing
Baylor University's Hankamer School of Business
254-710-7628
Cynthia_Jackson@baylor.eduYvonne Martin-Kidd
Executive Director, Marketing and Communications
Adjunct Assistant Professor, Marketing
615-322-8787
Yvonne.Martin-Kidd@Owen.Vanderbilt.eduGary McKillips
Director, Communications & External Affairs
Georgia State University’s J. Mack Robinson College of Business
404-413-7077
pafgwm@langate.gsu.edu