The session focuses on how to hire and organize your marketing communications staff for maximum effectiveness. Listed below are tools for recruiting and hiring, sample job descriptions, and examples of organizational structures that work. In addition, the presentation reveals results of a survey of b-schools on how Marketing and Communications functions are organized, including staff size and responsibilities. The 2008 Marketing and Communications Council survey is the first study that we know of that attempts to understand how b-schools organize and handle this function, which is growing in importance as the number of programs increase.

Presentation

Interview guide

Where to post/promote jobs

Examples of job descriptions

Example organizational charts

Examples of some business school organizational charts for the Marketing and Communications function

Contact information

Margaret Andrews
Founder, Mind and Hand Associates
508-359-2002
margaret@mind-and-hand.com

Cynthia J. (C.J.) Jackson
Director, Communications & Marketing
Baylor University's Hankamer School of Business
254-710-7628
Cynthia_Jackson@baylor.edu

Yvonne Martin-Kidd
Executive Director, Marketing and Communications
Adjunct Assistant Professor, Marketing
615-322-8787
Yvonne.Martin-Kidd@Owen.Vanderbilt.edu

Gary McKillips
Director, Communications & External Affairs
Georgia State University’s J. Mack Robinson College of Business
404-413-7077
pafgwm@langate.gsu.edu