Charles Madden

Professor - Marketing

Contact Information

Campus Phone:  (254) 710-4692
Fax:  (254) 710-1068
Mailing Address:  One Bear Place #98007
Waco, TX  76798
Office Location:  Foster 225.03

Office Hours

Monday/ Wednesday 1:30-2:30pm, other times by appointment


  • Litigation, American Automobile Association, Washington, D.C (September 2013 - February 2014)
  • Board of Directors, Interl'inc, Franklin, TN (January 1, 2010 - December 31, 2010)
  • Litigation, Burns Motors, McAllen, TX (January 1, 2010 - August 15, 2010)
  • Litigation, American General Finance, Dallas (January 15, 2008 - November 12, 2008)
  • Management, Interl'inc, Franklin, TN (January 2007 - December 2007)

Professional Memberships

  • Past Chair of the Board of Directors, American Marketing Association


Basic or Discovery Scholarship

"Replication Revisited: Introduction to the Special Section on Replication in Business Research," Journal of Business Research, Vol. 66, No. 9, (2013), pp. 1375-1376 (coauthors: Richard W. Easley).

"A Tale of Two Cultures: Revisiting Journal Editors' Views of Replication Research," Journal of Business Research, Vol. 66, No. 9, (2013), pp. 1457-1459 (coauthors: Richard Easley).

"Using Marketing Audits as the Basis for Nonprofit Case Generation," (November 2011) (coauthors: Van Gray, Richard Easley).

"Teaching the Ethics Continuum: Consumer Ethics, Yes, Consumer Ethics, to Corporate Ethics," (November 2010) (coauthors: Richard Easley).

"Academic Journal Editor Perspectives on the Replicability of Research in the Natural and Behavioral Sciences," Journal of Business Research, (November 2009) (coauthors: Richard Easley, Van Gray).

"Issues on Replication in the Journal of Business Research," (November 2009) (coauthors: Richard Easley).

"Forty Years after “Broadening the Concept of Marketing” . . . Has Marketing’s Generalizability Peaked?," (November 2008) (coauthors: Richard Easley).

"Replication Research in the Marketing Discipline: A Ten-Year Reappraisal," Journal of Business Research, (July 2008) (coauthors: Richard Easley).

""The Promise of Marketing in Higher Education: Where We have Been, Where We Are and Where We are Going"," , A. Sargeant and W. Wymer (eds.), Oxon, November 2007, pp. pp.280-296.

Applied or Integration/Application Scholarship

"The Role of Promotional Products in Business Transformation," Counselor, (January 2003), pp. 58-59 (coauthors: Marjorie J. Cooper).

"Harvesting Value From Service Offerings," Counselor, (September 2002), pp. 167-168 (coauthors: Marjorie J. Cooper).

"Pump Up Your Sales Force, and They'll Pump Up Profits," Counselor, (September 2002), pp. 167-168 (coauthors: Marjorie J. Cooper).

"Five Leadership Flaws That Can Kill a Business," Counselor, (July 2002), pp. 129-130 (coauthors: Marjorie J. Cooper).

"Do You Really Know Who You're Targeting?," Counselor, (May 2002), pp. 147-150 (coauthors: Marjorie J. Cooper).

"Finding the Direction for Your Competitive Edge," Counselor, (March 2002), pp. 157-158 (coauthors: Marjorie J. Cooper).

"The CRM of the Crop," Counselor, (January 2002), pp. 153-156 (coauthors: Marjorie J. Cooper).

"Preserve That Promotional Budget!," Counselor, (November 2001), pp. 153-154 (coauthors: Marjorie J. Cooper).

"What Do NASCAR and the World Wrestling Federation Have in Common?," Counselor, (September 2001), pp. 167-168 (coauthors: Marjorie J. Cooper).

"How to Make Tech Work," Counselor, (July 2001), pp. 161-163 (coauthors: Marjorie J. Cooper).

"Strategic Planning for Marketing Decisions," Counselor, (July 2001), pp. 161-163 (coauthors: Marjorie J. Cooper).

"10 Ways to Make Products Work Harder," Counselor, (May 2001), pp. 187-188 (coauthors: Marjorie J. Cooper).

"Piece by Piece," Case Currents, (March 2001), pp. 21-25.

"When Half a Market is More Powerful than a Whole," Counselor, (March 2001), pp. 189-190 (coauthors: Marjorie J. Cooper).

"Are You Marketing To Your Internal Customers?," Counselor, (January 2001), pp. 223-226 (coauthors: Marjorie J. Cooper).

"Branding: Stake Your Position and Tell the World," Counselor, (November 2000), pp. 177-179 (coauthors: Marjorie J. Cooper).

Basic or Discovery Scholarship

"The Case of Integrated Marketing in Higher Education," Case International Journal of Educational Advancement, (October 2000), pp. 117-119.

Applied or Integration/Application Scholarship

"College Markets - Beyond the Bookstore," Counselor, (September 2000), pp. 189-190 (coauthors: Marjorie J. Cooper).

"Strategic Planning Despite Uncertainty," Counselor, (July 2000), pp. 149-151 (coauthors: Marjorie J. Cooper).

"Striking Paydirt in the Professional Services Market," Counselor, (May 2000), pp. 189-191 (coauthors: Marjorie J. Cooper).

Basic or Discovery Scholarship

"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Mark G. Dunn, Richard W. Easley).

"Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Vol. 48, No. 1, (April 2000), pp. 83-92 (coauthors: Richard Easley, Mark Dunn).

Applied or Integration/Application Scholarship

"Introduction: Replications and Extensions in Marketing and Management Research," Business Research, Vol. 48, No. 1, (April 2000), pp. 1-3 (coauthors: Richard W. Easley).

"New Insights for Better Client Relations," Counselor, (March 2000), pp. 171-172 (coauthors: Marjorie J. Cooper).

"Turning Market Theory into Profitable Reality," Counselor, (January 2000), pp. 215-216 (coauthors: Marjorie J. Cooper).

Basic or Discovery Scholarship

"Content Analysis of U.S. and Indian Magazine Advertising," Journal of International Consumer Marketing, Vol. 8, No. 1, (1995), pp. 93-109 (coauthors: Dan Rajaratnam, James Hunt).

"How Journal Editors View Replication Research," Journal of Advertising, Vol. 24, (Winter 1995), pp. 77-87 (coauthors: Richard Easley, Mark Dunn).

"Diagnosing Consumer Information Problems: An investigation of Deception in the Mail-Order Video Camcorder Market," Journal of Public Policy & Marketing, Vol. 11, (Fall 1992), pp. 37-44 (coauthors: Richard Easley, Jim Roberts, Mark Dunn).

"Expectations of Users of Specialty Advertising," Journal of Advertising Research, Vol. 32, No. 4, (1992), pp. 45-52 (coauthors: Marjorie Cooper).

"Using Physical Attractiveness as an Advertising Tool: An Empirical Test of the Attraction Phenomenon," Journal of Advertising Research, Vol. 29, No. 4, (1989), pp. 16-22 (coauthors: Marjorie Cooper, James R Lumpkin).

"Perceptions of the Specialty Advertising Industry: Implications for Business Marketers," Journal of Business & Industrial Marketing, Vol. 2, (1987), pp. 37-44 (coauthors: Marjorie Cooper).

"Analysis of Information Content in U.S. and Japanese Magazine Advertising," Journal of Advertising, Vol. 15, No. 1, (1986), pp. 54 (coauthors: Marjorie Cooper, Shinya Matsukobo).

Presentations and Proceedings

Basic or Discovery Scholarship

"Thirty Years of International Study Programs: A Comparison of Benefits and Costs Between Third Party Providers and In-House Programs," Proceedings of the Society of Marketing Advances Annual Meeting, Hilton Head Iland, SC, November 2013 (coauthors: Richard Easley).

Teaching and Learning Scholarship

"Crisis in the Marketing Department: Baby Boom Retirements,Technology Needs and Competition," Proceedings of the SMA 2012 Meeting--Orlando, Orlando, FL, November 2012 (coauthors: Richard Easley).

Basic or Discovery Scholarship

"Crisis Management for Nonprofit Organizations: Inductive Test of Practitioner Models," Proceedings of the Atlantic Marketing Association-2012 Meeting, Williamsburg, VA, September 2012, Vol. Vol. 28, No. 1, pp. 303-305 (coauthors: Kristin Hinn).
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