Directory

Directory

Tyrha Lindsey

Clinical Assistant Professor - Marketing

Contact Information

Email:  Tyrha_Lindsey@baylor.edu
Campus Phone:  (254) 710-4727
Mailing Address:  One Bear Place #98007
Waco, TX  76798-8007
Office Location:  Foster Business and Innovation 220.31

Educational Background

  • PHD - Marketing, Rutgers University
  • MBA - Marketing, The Claremont Graduate School
  • BS - Film And Digital Media, Northwestern University

Work Experience

  • Clinical Assistant Professor of Marketing, Baylor University (2017 - Present)

Consulting

  • Non-Governmental Organization (NGO), National Domestic Violence Hotline, Austin, Texas (June 1, 2017 - Present)
  • Non-Governmental Organization (NGO), CURLS Girls Rule the World, Dallas, Texas (January 1, 2015 - Present)

Biography

Tyrha M. Lindsey-Warren is a marketing scholar, business executive, artist, and entrepreneur. She received her B.S. in TV/Film from Northwestern University and an MBA from the Peter F. Drucker School of Management at Claremont Graduate University. Dr. Lindsey-Warren has her PhD, with a concentration in Marketing, from Rutgers University.

As a Consumer Behavior Scholar, Dr. Lindsey-Warren’s research streams are rooted in narrative transportation theory (i.e., storytelling) that exudes the emotion of empowerment and its impact on consumer attitudes, behaviors, purchase intention, and message recall. She also studies health edu-tainment, multicultural media and advertising, as well as movies.

In addition, as the Managing Director of L.A.I. Communications (which stands for Lindsey & Associates International Communications), Dr. Lindsey-Warren has over fifteen years of experience working in marketing and public relations in Corporate America, the arts, entertainment and non-profit arenas. Such L.A.I. Comm clients include Bishop T.D. Jakes’ International Faith and Family Film festival at MegaFest, CURLS, Fairweather Faces, National Leadership Commission on AIDS, and the Domestic Violence Hotline.

She has also worked in marketing and communications executive roles for Alvin Ailey American Dance Theater, United States Tennis Association and UniWorld Group. Honors and awards received include-The AMA’s Valuing Diversity Scholarship, Network Journal Magazine’s 40 Under Forty and YWCA’s People To Watch.

Publications

Basic or Discovery Scholarship

"An Examination of Television Consumption of the U.S. Ethnic Audience:," Journal of Advertising Research, (March 2019) (coauthors: J.P. James).

Applied or Integration/Application Scholarship

Entertainment for the Mind, Body, and Spirit (Chapter 5): Palgrave-MacMillan-UK, August 2017.

Basic or Discovery Scholarship

"Still Waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of color," Journal of Cultural Marketing Stratey, (Winter 2017), pp. 10 (coauthors: Serdar Yayla).
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