Directory

Directory

Marlene Reed, DBA

Senior Lecturer - Entrepreneurship

Contact Information

Email:  Marlene_Reed@baylor.edu
Campus Phone:  (254) 710-4868
Fax:  (254) 710-1093
Mailing Address:  Baylor University One Bear Place #98006
Waco, TX  76798
Office Location:  HSB 316

Office Hours

8:00 to 12:00 A.M. MWF and 1:00 to 2:00 P.M. Tuesdays and Thursdays or by appointment

Course Schedule

SemesterCourseNameTimeLocation
2014 - Fall BUS 4380.01 Excel/Scholarship Team TR 0330PM - 0445PMCASHN 109
2014 - Fall ENT 3315.04 Starting/Managing a Bus TR 1230PM - 0145PMCASHN 309
2014 - Fall ENT 3315.03 Starting/Managing a Bus TR 1100AM - 1215PMCASHN 309

Educational Background

  • DBA - Business Administration, LOUISIANA TECH UNIVERSITY, 1981
  • MBA - Business Administration, NORTHEASTERN UNIVERSITY, 1978
  • BBA - Business Administration, BAYLOR UNIVERSITY, 1959

Work Experience

  • Entrepreneur in Residence, Baylor University (August 2008 - Present)
  • Professor Emeritus, Samford University (April 30, 2008 - Present)

Awards and Honors

  • Nominated for Best Case in Corporate Governance Award, North American Case Research Association (October 2013)
  • Nominee for Best Case Award, North American Case Research Association (October 29, 2010)
  • Outstanding Professor Award, Baylor Athletics (May 03, 2009)
  • Professor Emeritus, Brock School of Business, Samford University (April 29, 2008)
  • Directors' College Award for Outstanding Case in Corporate Governance, North American Case Research Association (October 25, 2005)
  • Outstanding Educator, Southwest Case Research Association (March 2002)
  • Faculty Award for Distinguished Service, Brock School of Business, Samford University (April 19, 2001)
  • Top Ten Birmingham Women, Birmingham Business Journal (September 1995)
  • Woman of Distinction, Girls Scouts of America (May 1995)
  • The Outstanding Alabama Professor, Carnegie Foundation for the Advancement of Teaching (May 1994)
  • John H. Buchanan Award for Outstanding Teaching, Samford University Graduating Seniors (May 1984)
  • Most Distinguished Professor, Alpha Kappa Psi (May 1982)

Professional Memberships

  • Past President, Southwest Case Research Association
  • Presenter, United States Association of Small Business Education
  • President, North American Case Research Association

Biography

Born in San Antonio, Texas, and grew up in Waco, Austin, and Houston. Received my BBA from Baylor, MBA from the University of Louisiana at Monroe, and my DBA from Louisiana Tech University. Former business owner. Taught at Samford University from 1981 until 2005 as the Margaret Gage Bush University Professor. Began teaching at Baylor in the Spring of 2006.

Publications

Applied or Integration/Application Scholarship

Reed, Marlene M., Guess, Kay (2013). Springfield, Inc.: Woman Over-Board, Research on Professional Responsibility and Ethics in Accounting, Edited by Cynthia Jeffrey. Bingley, UK: Emerald Group Publishing Limited, pp. 191-202.

Teaching and Learning Scholarship

Reed, Marlene M., Carson, Charles M., Cumber, Carol (2013). Daktronics, Inc.: Downsizing a Billion Dollar Dream"

Reed, Marlene M. and Edward L. Felton (2013). The Essentials of Marketing Research, 3rd Edition. Edited by Robert E. Stevens, Bruce Wrenn, and David Loudon. New York, NY: Routledge Publishing Company, pp. 313-318.

Basic or Discovery Scholarship

Reed, Marlene M., Brunson, Rochelle R. (2013). Insider trading: The case of Rajat Gupta, Journal of Business Ethics Education, Volume 10.

Applied or Integration/Application Scholarship

Reed, Marlene M., Brunson, Rochelle R. (2013). The Fleet Sheet, Multinational Management, 6th Edition. Edited by John B. Cullen and K. Praveen Parboteeah. Independence, Kentucky: Cengage Learning.

Basic or Discovery Scholarship

""Proton Cancer Therapy Center: An Entrepreneur's Dilemma," Entreprenueurship, Edited by Donald Kuratko, Dr. Donald Kuratko (eds.), Independence, Kentucky: Cengage Learning, 1st Quarter 2013.

Applied or Integration/Application Scholarship

""Skoda Automobile Company"," Strategic Management: Theory and Practice, Thousand Oaks, California: Sage Publications, Inc., 4th Quarter 2012.

Basic or Discovery Scholarship

""Proton Cancer Therapy Center: An Entrepreneur's Dilemma"," Entrepreneurship Theory and Practice, Vol. 35, No. 5, (September 2012), pp. PP. 1091-1102.

Reed, Marlene M. and Rochelle R. Brunson (2011). "BCH Telecommunications of Prague," in Gerard McElwee, Paul Westhead and Mike Wright's Entrepreneurship and Small Business Development. Harlow, Essex, UK: Pearson Education.

Applied or Integration/Application Scholarship

Reed, Marlene M. and Rochelle R. Brunson (2011). "The Fleet Sheet" in Gerard McElwee, Paul Westhead, and Mike Wright, Editors, Entrepreneurship and Small Business Development.

Teaching and Learning Scholarship

Reed, Marlene M., and Rochelle R. Brunson (2011). "UFO Pictures" in Gerard McElwee, Paul Westhead, and Mike Wright, Editors, Entrepreneurship Perspectives and Cases. Essex, United Kingdom: Pearson Financial Times/Prentice Hall Publishers.

Applied or Integration/Application Scholarship

Reed, Marlene M. and Rochelle R. Brunson (April 2011). "Alba Adventures," in Westhead, Wright, and McElwee, Editors, Entrepreneurship: Perspectives and Cases.

Basic or Discovery Scholarship

Reed, Marlene M. and Rochelle R. Brunson (2011). "Proton Cancer Therapy Center: An Entrepreneur's Dilemma." Future edition of Entrepreneur Theory and Practice.

Teaching and Learning Scholarship

Reed, Marlene M. and Rochelle R. Brunson (April 2011). "Starbucks," Strategic Management, 14th Edition, edited by Fred R. David. Upper Saddle River, N.J.: Pearson Education.

"General Electric: Ecoimagination as a CSR initiative," Journal of Business Ethics Education, Vol. 8, (2011), pp. 245-254 (coauthors: Mitchell J. Neubert).

Applied or Integration/Application Scholarship

Reed, Marlene M. and Rochelle R. Brunson (2010). "AREGAK Microcredit of Armenia" in Cullen and Parboteeah, Editors, Multinational Management: A Strategic Approach, Fifth Edition. Cincinnati, Ohio: SouthWestern Publishing.

Reed, Marlene M. and Rochelle R. Brunson (2010). "IPC Media" in Cullen and Parboteeah, Editors, Multinational Management: A Strategic Approach. Cincinnati, Ohio: SouthWestern Publishing.

Basic or Discovery Scholarship

Brunson, Rochelle R. and Marlene M. Reed (2009). "Avon Products, Inc," in Strategic Management, edited by Fred David. Upper Saddle River, New Jersey: Pearson Education.

Applied or Integration/Application Scholarship

Reed, Marlene M. and Rochelle R. Brunson (2010). "Macy's, Inc.: Riding Out an Economic Downturn" in Fred David, Editor, Strategic Management. Upper Saddle River, New Jersey: Pearson Education.

Teaching and Learning Scholarship

"Olympic Optical: Valuing a Business," Journal of Finance Case Research, Vol. 10, No. 1 & 2/2008, (December 2009) (coauthors: Colene Coldwell).

Basic or Discovery Scholarship

""Drug Importation: A Way to Reduce Employee Health Costs?"," Journal of Finance Case Research, Vol. 10, No. 2, (December 2009), pp. pp. 39-48.

""Skoda Auto: The Czech Carmaker"," No. 12th Edition, (March 2008), pp. pp. 106-115.

Teaching and Learning Scholarship

""IPC Media: Challenges of a British Magazine Publisher"," No. 3rd Edition, (October 2007).

"Aries Catering and Tours of Armenia," Strategic Management: Theory and Practice, 3rd Edition, John A. Parnell (eds.), Cincinnati, Ohio: Thomson Learning, October, 2007. (Co-author: Rochelle R. Brunson.)

""The Fleet Sheet"," , John A. Parnell (eds.), Cincinnatti, Ohio, October 2007.

Reed, Marlene M. and Douglas L. Smith (Summer/Fall 2007). "Community Bancshares, Inc.: Uncovering a Fraud," Case Research Journal, Vol. 27, Issues 3 and 4, pp. 57-70.

""Skoda Auto: The Czech Carmaker," "Perspectives in Business", Vol. 4, No. 2, (August 2007), pp. 43-52.

"PolySpec: Assessing the Organizational Culture," Journal of Applied Case Research, (2007).

"Saddam Hussein and the Price of Oil," The Journal of Finance Case Research, Vol. 7, No. 1, (April 2006) (coauthors: Fred N. Hendon).

"Aries Catering and Tours of Armenia," , John A. Parnell (eds.), Cincinnati, Ohio, October 2005 (coauthors: Rochelle R. Brunson).

"De Soto Caverns (B)," , John A. Parnell (eds.), Cincinnati, Ohio, October 2005 (coauthors: Rochelle R. Brunson).

"Boeing After September 11 (A)," The Journal of Finance Case Research, Vol. 6, No. 1, (April 2004) (coauthors: Fred N. Hendon).

"Boeing After September 11 (B)," The Journal of Finance Case Research, Vol. 6, No. 1, (April 2004) (coauthors: Fred N. Hendon).

"The Fleet Sheet," , Cullen/Parboteeah (eds.), Mason, Ohio, 2004 (coauthors: Rochelle R. Brunson).

"BCH Telecommunications," , Robert Stevens and David Loudon (eds.), Binghamton, N.Y., 2003 (coauthors: Rochelle R. Brunson).

"Eggsercizer: The World's Smallest Exercise Machine (A)," , London, England, 2003 (coauthors: Henry S. Maddux).

Basic or Discovery Scholarship

"Disclosure and Feedback as Communication Discriminators Between CPAs, MBAs, and Undergraduate Management Students," The Business Journal, (February 2002) (coauthors: Robert W. Service and Andrea Kay Guess).

Teaching and Learning Scholarship

"Europska Databanka," , Bruce Wrenn, Robert Stevens and David Loudon (eds.), New York, N.Y., 2002 (coauthors: Edward L. Felton).

"Finding Seats in Classes for Freshmen Students," , John W. Harris (eds.), Birmingham, Alabama, 2002.

"The Plight of Undeclared Students," , John W. Harris (eds.), Birmingham, Alabama, 2002.

"IPC Magazines," The Journal of Applied Case Research, Vol. 3, No. 1, (2001) (coauthors: Edward L. Felton).

Basic or Discovery Scholarship

"Utilizing Market Segmentation in Church Marketing and Management," The Journal of Ministry Marketing and Management, Vol. 6, No. 2, (2001) (coauthors: Edward L. Felton).

Teaching and Learning Scholarship

"Leon Christian Medical Center (A)," Case Research Journal, Vol. 19, No. 3, (July 1999) (coauthors: Henry S. Maddux).

"Leon Christian Medical Center (B)," Case Research Journal, Vol. 19, No. 3, (July 1999) (coauthors: Henry S. Maddux).

"Europska Databanka," , Paul F. Buller (eds.), Cincinnati, Ohio, 1999 (coauthors: Edward L. Felton).

"The Styles Company STEP," STEP Program (coauthors: Bill Worthington).

Presentations and Proceedings

Teaching and Learning Scholarship

Reed, Marlene M., Mitchell Neubert and Theodore Waldron (October 2013). Chick-fil-A: Voicing Values and Responding to Activists' Threats," Proceedings of the North American Case Research Association Annual Meeting, Victoria, British Columbia.

Basic or Discovery Scholarship

"Styles Family Enterprise," presented at the Family Enterprise Research Conference, Vina del Mar, Chile, March 2013 (coauthors: Bill Worthington).

"Proton Therapy: John Styles & Sons," presented at the Annual Meeting, Montreal, Canada, May 2012 (coauthors: Bill Worthington).

"The Styles Company: Proton Cancer Therapy Center," presented at the Annual Meeting, San Francisco, CA, 2012 (coauthors: Bill Worthington).

Teaching and Learning Scholarship

Reed, Marlene M. and Rochelle Brunson (October 2011). "Alleged Board Insider Trading: The Case of Rajat Gupta," Proceedings of the North American Case Research Association Annual Meeting, San Antonio, Texas, October 13-15, 2011.

Reed, Marlene M. and Rochelle Brunson (October 2011). "Cliftex Theatre:

Reed, Marlene M., Cumber, Carol, and Carson, Charles (2010). "Daktronics, Inc.: Staffing for a Billion Dollar Dream." Proceedings of the North American Case Research Association Annual Meeting, Gatlinburg, Tennessee.

"Involving Students in Case Writing as Reseaarch," presented at the United States Association for Small Business and Entrepreneurship, Nashville, January 2010 (coauthors: Kendall W. Artz, Leslie E. Palich).

"Providing a Global Entrepreneurship Education through Innovative International Education," presented at the United States Association for Small Business and Entrepreneurship, Nashville, Tenn, January 2010 (coauthors: Kendall W. Artz, Colene Coldwell, J. David Allen, Greg Leman, Leslie E. Palich).
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