Directory

Directory

JaeHwan Kwon

Assistant Professor - Marketing

Contact Information

Email:  JaeHwan_Kwon@baylor.edu
Campus Phone:  (254) 710-6168
Fax:  (254) 710-1068
Mailing Address:  One Bear Place #98007
Waco, TX  76798-8007
Office Location:  Foster Business and Innovation 220.09

Educational Background

  • PHD - Marketing, Univ Iowa
  • MS - Marketing, New York University
  • MBA - Marketing, Yonsei University
  • BS - Environmental Science, Korea University

Consulting

  • Management, KLDC (Korea Land Development Corporation) (2006 - 2006)
  • Management, LG Electronics (2006 - 2006)
  • Management, Dong-Hwa Nature Flooring (2005 - 2005)
  • Management, General Motors Korea (2005 - 2005)
  • Management, DaeHong Communications (2004 - 2004)
  • Management, KPS (Korea Postal Service), South Korea (2004 - 2004)
  • Management, SK Telecom (2004 - 2004)

Awards and Honors

  • AMA-Sheth Doctoral Consortium, Faculty Fellow, American Marketing Association (2017)
  • Young Investigator Development Program and Award ($25,000), Vice Provost for Research at Baylor University (2016)
  • Betta Gamma Sigma (2015)
  • Qualtrics Behavioral Research Grant, Qualtrics (2015)
  • Rising Stars, Baylor University (2015)
  • AMA-Sheth Doctoral Consortium Fellow, American Marketing Association (2014)
  • Ballard and Seashore Dissertation Proposal Award ($20,000), University of Iowa (2014)
  • Haring Doctoral Symposium Fellow, Kelly School of Business, Indiana University (2014)
  • James F. Jakobsen Conference, Best Paper Award Winner, University of Iowa (2014)
  • Murthy Memorial Prize for Excellence in Teaching, University of Iowa (2014)
  • Mittelstaedt Doctoral Symposium Fellow, University of Nebraska (2013)
  • Amore Pacific Marketing Strategy Competition Award (2005)
  • Hyundai Motors Marketing Forum & Competition Award ($10,000) (2005)

Professional Memberships

  • American Marketing Association (2014 - Present)
  • Society for Judgment and Decision Making (2014 - Present)
  • Association for Consumer Research (2011 - Present)
  • Member, Society for Consumer Psychology (2010 - Present)

Publications

Basic or Discovery Scholarship

"The Impact of Individual Differences in Weather Sensitivity," International Journal of Market Research, (October 2017) (coauthors: Sangkil Moon, Sang-Uk Jung, Young H. Bae).

"How Network Externality Leads to the Success of Mobile Instant Messaging Business," International Journal of Mobile Communications, Vol. 15, No. 2, (2017), pp. 144-161 (coauthors: Hae-Ryong Kim, Minsu Park, Seungjae Yun).

"Two Different Views on the World Around Us: The World of Uniformity versus Diversity," PL o S ONE, Vol. 11, No. 12, (2016) (coauthors: Dhananjay NayaKankuppam).

"Effective Luxury Brand Advertising: The ES–IF Matching (Entity-Symbolic vs. Incremental-Functional) Model," Journal of Advertising, Vol. 45, No. 4, (2016), pp. 459-471 (coauthors: Yuri Seo, Dongwoo Ko).

"Strength Without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitude," Journal of Consumer Research, Vol. 42, No. 2, (2015), pp. 316-339 (coauthors: Dhananjay Nayakankuppam).

"Does a Creative Designer Necessarily Translate into Creative Design?: Exploring Factors Facilitating the Creativity of a New Product," Creativity and Innovation Management, Vol. 24, No. 4, (2015), pp. 675-692 (coauthors: Moonkyu Lee, Hae-Ryong Kim).

Presentations and Proceedings

Basic or Discovery Scholarship

"Contagious Endowment Effect: Dynamics in Reclaiming Lost Endowment," presented at the Society for Judgment and Decision Making, Vancouver, BC, November 2017.

"Your Lay Beliefs about Personality Predict Your Political Ideology," presented at the Association for Consumer Research, San Diego, CA, October 2017.

"Distorted Evaluative Space: Theory of Relativity in Human Evaluative Judgment," presented at the Texas Marketing Research Colloquium, Waco, TX, April 2017.

"Contagious Endowment Effect," presented at the Association for Consumer Research, Berlin, Germany, October 2016.

"Biased Motivation in Human Evaluative Judgments and Decisions," presented at the Texas Marketing Research Conference, Arlington, TX, March 2016.

"Biased Motivation in Evaluative Judgments and Decisions," presented at the Association for Consumer Research, New Orleans, LA, October 2015.

"Two Different Views on the World Around Us: The World of Uniformity versus Diversity," presented at the Association for Consumer Research, New Orleans, LA, October 2015.

"The Influence of Implicit Self-Theories on Consumer Evaluations of Luxury Brand Appeals in Advertising," presented at the Global Fashion Marketing Conference, Florence, Italy, July 2015.

"Biased Motivation in Evaluative Judgments and Decisions," presented at the Society for Consumer Psychology, Phoenix, AZ, February 2015.

"I believe This is a Strong-Enough Attitude," presented at the Society for Consumer Psychology, Phoenix, AZ, February 2015.

"Strength without Elaboration, The Role of Implicit Self-Theories in Forming and Accessing Attitudes," presented at the Haring Symposium, Bloomington, IN, April 2014.

"A Big Fish in a Little Pond: The Influence of Implicit Self-Theory on Statistical Inference," presented at the Jakobsen Conference, Iowa City, IA, March 2014.

"Strong Attitudes Without Elaboration: The Threshold Difference Effect," presented at the Association for Consumer Research, Chicago, IL, October 2013.
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