Directory

Directory

Claudio Alvarez

Assistant Professor - Marketing

Contact Information

Email:  Claudio_Alvarez@baylor.edu
Campus Phone:  (254) 710-4492
Mailing Address:  One Bear Place #98007
Waco, TX  76798-8007
Office Location:  Foster Business and Innovation¬†220.05

Educational Background

  • PHD - Management, Boston University
  • MBA - Marketing, Federal U Of Rio De Janeiro
  • BA - Communication Studies, Pontifical Catholic University

Work Experience

  • Senior Case Team Leader, Monitor Group (2002 - 2009)

Publications

Basic or Discovery Scholarship

"Consumers' Relationships with Brands," Current Genetics: microorganisms and organelles, Vol. 10, No. August, (August 2016), pp. 129-135 (coauthors: Fournier Susan).

"Relating Badly to Brands," Journal of Consumer Psychology, Vol. 23, No. 2, (2013), pp. 253-264 (coauthors: Susan Fournier).

"Brand Flings: When Great Brand Relationships are Not Built to Last," , London: Routledge/Taylor & Francis Group, 2012, pp. 74-96.

"Brands as relationship partners: Warmth, competence, and in-between," Journal of Consumer Psychology, Vol. 22, No. 2, (2012), pp. 177-185.

Presentations and Proceedings

"Where is this Relationship Going: Turning Points in Consumer-Brand Relationships," presented at the Brands and Brand Relationships, Boston, May 2015.

"Brand Consensus and Multivocality: Disentangling the Effects of the Brand, the Consumer, and the Consumer-Brand Relationship on Brand Meaning," presented at the Brands and Brand Relationships, Boston, MA, May 2014 (coauthors: Remi Trudel, Susan Fournier).

"Brand Consensus and Multivocality: Disentangling the Effects of the Brand, the Consumer, and the Consumer-Brand Relationship on Brand Meaning," presented at the Association for Consumer Research North American Conference, Chicago, October 2013 (coauthors: Remi Trudel, Susan Fournier).
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