Directory

Directory

Chuck Fifield, MBA

Senior Lecturer - Marketing

Contact Information

Email:  Charles_Fifield@baylor.edu
Campus Phone:  (254) 710-4549
Fax:  (254) 710-6142
Mailing Address:  One Bear Place #98007
Waco, TX  76798
Office Location:  H229

Office Hours

MTWR 12:30 - 2:30

Educational Background

  • MBA - Finance, Kellogg School of Management, 1969
  • BBA - Economics, SOUTHERN METHODIST UNIVERSITY, 1968

Consulting

  • General Business, The Fifield Company, Temple, TX (November 01, 2010 - Present)
  • Sales Seminar, State Farm Insurance Companies, Baylor University (November 14, 2007 - January 10, 2008)
  • Management, Southwest Financial Group, Inc. (1973 - Present)

Awards and Honors

  • The Lamb-Hair-McDaniel AMS Outstanding Marketing Teacher Award, The Academy of Marketing Science (May 15, 2013)

Licensures and Certifications

  • Certified Financial Planner, Certified Financial Planners Association (October 1990 - Present)
  • Real Estate Brokers License, Texas Real Estate Commission (March 1980 - March 2009)
  • General Lines Agent, Texas Department of Insurance (November 1973 - Present)
  • Registered Representative, National Association of Securities Dealers (November 1973 - June 2009)
  • Chartered Life Underwriter, Chartered Life Underwriters Association (September 1972 - Present)

Biography

After over thirty years of working in every major segment of the financial services industry, Charles chose to "retire" from the business world and commence a belated teaching career. Due to his varied personal business background, he has taught in several departments within the undergraduate and graduate Business Schools.

Publications

Basic or Discovery Scholarship

"Scissors Cut Paper: Proactive and Contingent Strategies in a Conflict Situation," International Journal of Conflict Management, Vol. 23, No. 4, (October 2012), pp. 344-361 (coauthors: Christopher J. Meyer, Blaine McCormick, Rachel Woods, Aimee Clements).

Applied or Integration/Application Scholarship

"Necessary Condition #9 - The Right Metrics," The Keller Center Quarterly Research Report, (Summer 2012).

"Necessary Condition #10 - The Right Commitment," The Keller Center Quarterly Research Report, (Winter 2012).

"Necessary Condition #7 - The Right Approach," The Keller Center Quarterly Research Report, (December 2011).

"Necessary Condition #6 - The Right Approach Plan of Action," The Keller Center Quarterly Research Report, (September 2011).

"Necessary Condition #5 - The Right Approach Priorities," The Keller Center Quarterly Research Report, (June 2011).

"Integrating Sales Technology into Real Estate Sales Forces to Improve Sales Performance," The Keller Center Quarterly Research Report, (March 2011) (coauthors: Bill Weeks).

"Necessary Condition #4 - The Right Prospects," The Keller Center Quarterly Research Report, (March 2011).

"Necessary Condition #3 - The Right Day-to-Day Operational Focus," The Keller Center Quarterly Research Report, (January 2011).

"Necessary Condition #1 - The Right Attitude," The Keller Sales Center Quarterly Research Report, (Fall 2010).

"The 10 Necessary Conditions to Highly Effective Personal Selling," Keller Sales Center Quarterly Research Report, (Summer 2010).

"Selling is Shorthand for Storytelling," The Keller Center Quarterly Research Report, (Summer 2009).

"The Three Most Important Words in Highly Effective Personal Sellling," The Keller Center Quarterly Research Report, (Spring 2009).

"Sales and The River Analogy," Keller Center Research Report, (Summer 2008).

"Selling the Lean Way," Keller Research Report, Vol. 1, No. 1, (Spring 2008).

"Necessary Condition #2 - The Right Process," The Keller Sales Center Quarterly Research Report.

Presentations and Proceedings

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