Directory

Directory

Ashley Otto

Assistant Professor - Marketing

Contact Information

Email:  Ashley_Otto@baylor.edu
Campus Phone:  (254) 710-4595
Mailing Address:  One Bear Place #98007
Waco, TX  76798-8007
Office Location:  Hankamer Academic Center 220.15

Educational Background

  • PHD - Marketing, Univ Cincinnati
  • MS - Marketing, Texas A&M Univ College Sta
  • BBA - Marketing, Texas A&M Univ College Sta

Work Experience

  • Assistant Professor of Marketing, Baylor University (2016 - Present)

Awards and Honors

  • Rising Stars, Baylor University (September 2017)
  • Rising Stars, Baylor University (September 2016)
  • Dean’s List of Teaching Excellence (2013-2016), University of Cincinnati (2016)
  • Lindner College of Business Outstanding Doctoral Student Research Award, University of Cincinnati (2016)
  • AMA Sheth Doctoral Consortium Fellow, American Marketing Association (2015)
  • Lindner College of Business Doctoral Student Excellence in Teaching Award, University of Cincinnati (2015)
  • AMA Best Paper Award, American Marketing Association Conference (2013)
  • Society for Marketing Advances Doctoral Symposium Fellow (2013)
  • Robert A. Mittelstaedt Doctoral Symposium Fellow, University of Nebraska (2012)

Publications

Basic or Discovery Scholarship

"The Truth of Perception: The Consequences of Perceived Mental Fatigue for Self-Control Performance," In Self-Regulation and Ego Control, San Diego, CA: Elselvier, 2016.

"Decision Sidestepping: How the Motivation for Closure Prompts Individuals to Bypass Decision Making," Journal of Personality and Social Psychology, Vol. 111, No. 1, (2016), pp. 1-16 (coauthors: Joshua J. Clarkson, Frank R. Kardes).

"The Malleable Efficacy of Willpower Theories," Personality and Social Psychology Bulletin, Vol. 42, No. 11, (2016), pp. 1490-1504 (coauthors: Joshua J. Clarkson, Edward R. Hirt, Patrick M. Egan).

"The Self-Control Consequences of Political Ideology," Proceedings of the National Academy of Sciences, Vol. 112, No. 27, (2015), pp. 8250-8253 (coauthors: Joshua J. Clarkson, John R. Chambers, Edward R. Hirt, Frank R. Kardes, Christopher Leone).

Presentations and Proceedings

Basic or Discovery Scholarship

"The Drain of Affective Decisions," presented at the Association for Consumer Research, San Francisco, CA, October 2017 (coauthors: Joshua J. Clarkson, Ryan Rahinel).

"Optimizing Self-Control as a Function of Political Ideology: The Importance of Vigilant Versus Adaptive Strategies," presented at the Midwestern Psychological Association, Chicago, IL, April 2017 (coauthors: Bryan M. Buechner, Joshua J. Clarkson, Ming-Shen Ho, Edward R. Hirt).

"Working Hard to Not Take the Easy Way Out," presented at the Midwestern Psychological Association, Chicago, IL, April 2017 (coauthors: Joshua J. Clarkson).

"Improving the Efficacy of Posted Calorie Information Through the Strategic Use of Provincial Norms," presented at the Winter American Marketing Association, Orlando, FL, February 2017 (coauthors: Brennan Davis, Kirk Wakefield, J. Jeffrey Inman, Joshua J. Clarkson).

"Motivated Knowledge Acquisition: Implicit Self-Theories and the Preference for Knowledge Breadth and Depth," presented at the Society for Personality and Social Psychology, San Antonio, TX, January 2017 (coauthors: Joshua J. Clarkson).

"The Drain of Affective Decisions," presented at the Society for Personality and Social Psychology, San Antonio, TX, January 2017 (coauthors: Joshua J. Clarkson, Ryan Rahinel).

"The Drain of Emotional Decisions," presented at the Society for Judgement and Decision Making, Boston, MA, November 2016 (coauthors: Joshua J. Clarkson, Ryan Rahinel).

"The Drain of Emotional Decisions," presented at the Midwestern Psychological Association, Chicago, IL, 2016 (coauthors: Joshua J. Clarkson).

"The Self-Control Consequences of Political Ideology," presented at the Society for Personality and Social Psychology, San Diego, CA, 2016 (coauthors: John R. Chambers, Edward R. Hirt).

"Decision Sidestepping: How the Motivation for Closure Prompts Individuals to Bypass Decision Making," presented at the University of Cincinnati's Research Camp, 2016.

"Brand Exposure Makes Decisions Easier," presented at the Association for Consumer Research, New Orleans, LA, 2015 (coauthors: Ryan Rahinel, Joshua J. Clarkson, Daniel M. Grossman).

"The Influence of Waiting on Preference Polarization," presented at the Society for Consumer Psychology, Phoenix, AZ, 2015 (coauthors: Joshua J. Clarkson, Adam L. Duhachek, Zakary L. Tormala).

"Why We Defer to Others: Choice Delegation as a Means of Cognitive Closure," presented at the Society for Consumer Psychology, Phoenix, AZ, 2015 (coauthors: Joshua J. Clarkson, Frank R. Kardes).

"Sub-Ethical Choice Behavior: The Attraction Effect of Product Shelving,," presented at the American Marketing Association, San Francisco, CA, 2014 (coauthors: James J. Kellaris).

"Why Believing in Either More or Less Willpower Capacity can Increase Self-Control Performance: A Fluency Perspective," presented at the Association for Consumer Research, Baltimore, MD, 2014 (coauthors: Joshua J. Clarkson, Patrick M. Egan, Edward R. Hirt).

"Why We Decide Not to Decide? Decision Avoidance as a Means of Cognitive Closure," presented at the Association for Consumer Research, Baltimore, MD, 2014 (coauthors: Joshua J. Clarkson, Frank R. Kardes).

"The Malleable Efficacy of Willpower Beliefs: A Fluency Perspective," presented at the Midwestern Psychological Association, Chicago, IL, 2014 (coauthors: Joshua J. Clarkson, Patrick M. Egan, Edward R. Hirt).
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