Target Markets & Segmentation

PP Presentation

PP Presentation

PP Presentation

PP Presentation

PP Presentation

PP Presentation

PP Presentation

PP Presentation

Target Markets & Segmentation

Target Markets

Steps in Target Marketing Process

Market Segment

Segmentation Variables

Segmentation Variables

Segmentation Variables

Segmentation Variables

Market Targeting

Market Coverage Strategies

Market Positioning

Positioning Strategies

Four Types of Opportunities

Measuring & Forecasting Market Demand

PP Presentation

Competition

Mistakes

Market

PP Presentation

Market Potential

Sales Potential

Approaches to Measuring Sales Potential

Sales Forecast

Estimating Actual Sales and Market Shares

Forecasting Future Demand